MMA Global, Inc.
LAS VEGAS, NV / ACCESSWIRE / April 6, 2022 / MMA Global, Inc. (OTC PINK:LUSI) (the "Company" or "ZUKI.APP") (name and ticker symbol change pending) is pleased to announce that since joining the ZUKI.APP group, MoneyBall:
- Has begun integrating its over-the-top ("OTT") AI-powered TV ad management tech into the bespoke TV stations of a number of top flight professional football (soccer) clubs in the Italy's Serie A and Portugals' Premeira Liga;
- Has begun doing the same with a number top flight professional football (soccer) clubs in Latin America; and
- Is also responding to inquiries it is receiving from top flight European basketball clubs.
The Opportunity
There are 3.5 billion football (soccer) fans worldwide. These fans follow their clubs and the sport in general with great passion each season and during the off season. The goal of MoneyBall is to connect clubs, fans and brands over each club's bespoke TV stations.
During the course of COVID19 pandemic most top flight professional clubs around the world have developed their own bespoke TV channels to engage with club fans. This trend is not limited to professional football (soccer), but has touched other sports, too.
According to the KPMG's recent 2021 report, for the first time in their annual reports on the subject, the aggregate enterprise value (EV) of the 32 most prominent European football clubs has dropped by fifteen percent (15%) year-on-year ( or about EUR 6.1 billion), down to EUR 33.6 billion, due to a drop in revenues.
The overall EV decrease has been a result of the aggregate annual decline in the 32 clubs' total operating revenues due to COVID19 response measures, in contrast to the constant growth over the five years before COVID-19.
While the sight of empty stadiums during sporting fixtures becomes a familiar sight, leagues, clubs, and federations that make up the sports industry are still figuring out how to generate much-needed revenue. The impact of lost ticket and sponsorship revenue is a challenge that cannot be ignored. The revenue structure of professional football has remained steady during the most recent decades, lead by the sale of broadcast rights, matchday revenue (ticket and F&B sales) and player transfers. The COVID19 effect has driven clubs, leagues, and federations to become more creative abut revenue generation and to look at alternative, digital-first strategies to bring in stable revenue streams.
This force is driving the interest in Moneyball, the first TV Ads management platform connecting clubs, fans and brands. Money is powered by artificial intelligence and helps the club attract and enable brand sponsorship of events and programming on clubs' bespoke TV stations.
This technology is a game-changer, because it allows not only big brands, but also local brands to advertise during games and other club programming using AI to yield better segmentation, according to geography, fan interests, and user behavior, which improves targeting and substantially decreases the cost per view and viewer resistance to advertising and allows clubs to increase the number of companies or brands that engage.
"In the same way when you go to Facebook or Google, you can find personalized ads according to your topics of interest and geography, we bring a similar technological approach and make it accessible to the web-base sports television and professional football clubs," said Helder Silva, Moneyball's founder and lead executive. Big Tech companies generate revenue, not only because they have a few big brands advertising to their users, but because they also enable and harness millions of local brands and business who desire to engage in highly targeted marketing within their respective markets.
Taking a similar approach with professional sports organizations, MoneyBall can help:
A. Those organizations add a whole new category of revenues;
B. Brands dial in their advertising spend on highly targeted audiences; and
C. Reduce fan frustration with or resistance to (and increase consumer engagement with) advertising by focusing the advertising a fan sees on products and service in which the fan is individually interested.
The Zuki Group plan is:
• To add Zuki's OTT fan engagement and consumer activation tools found in Zuki's P2E game environment to MoneyBall's OTT ad management offerings to the professional sports organizations it brings in; and
• To make Moneyball's OTT ad management offerings to available Zuki's game makers, who have podcasts, YouTube and other video based engagements with their followers.
About ZUKI.APP & MoneyBall
ZUKI.APP's mission is to gamify everything. Sports. eSports. Entertainment. Politics. Weather. Science. Business. Shopping. Health. History. Family history. Whatever interests you! The Zukisphere™ includes not only you, but a fast-growing, international group of Web3/Metaverse tech companies, including:
o ZUKI.APP (USA), a crypto-fueled, play-to-earn ("P2E") game platform designed to engage family, friends and fans alike.
o GTR24H (Denmark), a dynamic, leading European sim endurance eRacing games and eSports broadcasting platform for drivers, teams and eSports fans with worldwide media reach.
o Delivery Drop (UK), a fast-growing, feature-rich, on-demand delivery app operating in the United Kingdom. o Moneyball (Portugal), the first artificial intelligence (AI)- powered TV ads management platform, connecting sporting organizations, clubs, teams, and other influencers (large and small) and the brands who sponsor them with their fans and followers.
o BillionGraves (USA), a genealogical tech play helping over 1.5 million professional genealogists and family history enthusiasts geolocate and document death and other vital graves in an elegant, simple and highly effective way.
Forward-Looking Statements Notice
This press release includes statements that may be deemed "forward-looking statements" and, as such, is subject to the forward-looking notice disclaimer found at https://www.zuki.app.
Media Contact
Jim Phipps
CEO, MMA Global, Inc.
3275 S. Jones Blvd.
Suite 104
Las Vegas, NV 89146
JPhipps@zuki.app
+18018003350
https://www.zuki.app
SOURCE: MMA Global, Inc.
View source version on accesswire.com:
https://www.accesswire.com/696205/LUSIs-MoneyBall-Makes-Solid-Progress-Introducing-Its-AI-Powered-TV-Ad-Management-Systems-in-the-European-Sports-Market-Implementing-with-Top-Flight-Professional-Football-Soccer-Clubs-and-Receiving-Inquiries-from-Professional-Basketball-Clubs
To view this piece of content from www.accesswire.com, please give your consent at the top of this page.
About ACCESS Newswire
Subscribe to releases from ACCESS Newswire
Subscribe to all the latest releases from ACCESS Newswire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from ACCESS Newswire
Doha Tattoo Festival Announced as Ticket Sales Officially Open16.11.2025 12:45:00 CET | Press release
DOHA, QA / ACCESS Newswire / November 16, 2025 / Under the patronage of His Excellency Sheikh Khalifa bin Hamad bin Khalifa Al Thani, Minister of Interior and Commander of the Internal Security Force (Lekhwiya), the first edition of the Doha International Music and Marching Festival (Doha Tattoo) will be held from 16 to 20 December 2025 at Katara Cultural Village. A press conference held at Katara Cultural Village unveiled the line-up of participating bands and ticket details, attended by members of the Doha Tattoo organising committee and partner representatives. The Doha Tattoo will combine precision with musical artistry, showcasing performances by distinguished musical bands from seven countries: the United Kingdom, the United States of America, Turkia, Hashemite Kingdom of Jordan , the Sultanate of Oman, Kazakhstan, and the State of Qatar. The participating line-up includes the Irish Guards and the Royal Air Force Music Services from the United Kingdom, the United States Air Force
Pet-Food Revolution: Two New Global Surveys Reveal Growing Guardian Openness to Sustainable Diets for Dogs and Cats14.11.2025 15:05:00 CET | Press release
LONDON, UK / ACCESS Newswire / November 14, 2025 / Two pioneering studies published in the journal Animals have explored in depth how dog and cat guardians perceive more sustainable pet food options. Led by Jenny L. Mace, Alexander Bauer, Andrew Knight and Billy Nicholles, the research sheds new light on the potential for alternative proteins and plant-based diets in the companion animal sector. Study 1 - Dogs: ‘Consumer Acceptance of Sustainable Dog Diets: A Survey of 2,639 Dog Guardians' In the first study, the team surveyed 2,639 dog guardians worldwide. Around 84% of respondents were currently feeding their dogs either conventional or raw meat-based diets. However, a substantial 43% of this group reported they would nevertheless consider at least one type of more sustainable dog food (such as vegan, vegetarian or cultivated-meat formulations). Among the alternative options, the most acceptable was cultivated meat-based dog food (chosen by 24% of these respondents), compared to vege
Kraft Heinz and OMP Showcase Smarter, More Sustainable Value Chain at Gartner Supply Chain Planning Summit13.11.2025 15:00:00 CET | Press release
ATLANTA, GEORGIA / ACCESS Newswire / November 13, 2025 / OMP, a leader in supply chain planning solutions, is showcasing how Kraft Heinz is transforming its global food supply chain at the Gartner Supply Chain Planning Summit 2025 in Denver. The leading food and beverage company will share how it is driving efficiency from farm to table with OMP's Unison Planning™. By leveraging autonomous planning, decision intelligence, and AI optimization, Kraft Heinz enhances collaboration, manages complexity, and reduces waste. Kraft Heinz's journey to a smarter, more sustainable value chain Thiago Serra, Head of Integrated Business Planning at Kraft Heinz, will discuss how smart, data-driven planning is helping the company build a more agile and sustainable value chain. Gain insights into how Kraft Heinz combines digital intelligence and end-to-end visibility to create real business impact across operations. Explore human-AI synergy at the OMP booth The Gartner Supply Chain Planning Summit, takin
Preservica Integrates Active Digital Preservation with Microsoft 365 Archive12.11.2025 15:00:00 CET | Press release
BOSTON, MA AND OXFORD, UK / ACCESS Newswire / November 12, 2025 / Preservica is expanding its ongoing collaboration with Microsoft with a new integration to bring embedded Active Digital Preservation™ to Microsoft 365 Archive. The latest Preserve365® integration offers Microsoft customers additional flexibility and control over the management of long-term SharePoint content. With Preservica's embedded Active Digital Preservation software, IT and Information Governance (IG) teams can now seamlessly archive and actively preserve high-value SharePoint sites - such as completed projects containing long-term regulatory, legal, or operational data. This protects critical data from obsolescence, ensuring long-term records are always immediately accessible in trusted, readable formats to enable business teams to respond quickly and confidently to audits, legal proceedings, maintenance continuity and AI-driven initiatives. Better together: Optimizing cost and compliance for long-term content. M
Karbon-X and Hockey Canada Partner to Make Sustainability Part of Canada's Game12.11.2025 15:00:00 CET | Press release
The Canadian-based climate-solutions company joins forces with Hockey Canada to deliver measurable sustainability impact across national tournaments and community programs. CALGARY, AB / ACCESS Newswire / November 12, 2025 / Following Hockey Canada's announcement earlier this week, Karbon-X Corp. (OTCQX:KARX) ("Karbon-X" or the "Company") is proud to confirm its new partnership with Hockey Canada, becoming the organization's Official Sustainability Partner and advancing verified sustainability initiatives across one of the nation's most celebrated sports. The multi-year partnership integrates verified, measurable sustainability programs into Hockey Canada's national tournaments and grassroots registration, empowering players, fans, and communities across the country to take part in meaningful environmental initiatives. Together, the two organizations are uniting national pride with environmental purpose, showing that every game can leave a positive impact. Through the partnership, sele
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom