MMA Global, Inc.
6.4.2022 15:32:03 CEST | ACCESS Newswire | Press release
LAS VEGAS, NV / ACCESSWIRE / April 6, 2022 / MMA Global, Inc. (OTC PINK:LUSI) (the "Company" or "ZUKI.APP") (name and ticker symbol change pending) is pleased to announce that since joining the ZUKI.APP group, MoneyBall:
- Has begun integrating its over-the-top ("OTT") AI-powered TV ad management tech into the bespoke TV stations of a number of top flight professional football (soccer) clubs in the Italy's Serie A and Portugals' Premeira Liga;
- Has begun doing the same with a number top flight professional football (soccer) clubs in Latin America; and
- Is also responding to inquiries it is receiving from top flight European basketball clubs.
The Opportunity
There are 3.5 billion football (soccer) fans worldwide. These fans follow their clubs and the sport in general with great passion each season and during the off season. The goal of MoneyBall is to connect clubs, fans and brands over each club's bespoke TV stations.
During the course of COVID19 pandemic most top flight professional clubs around the world have developed their own bespoke TV channels to engage with club fans. This trend is not limited to professional football (soccer), but has touched other sports, too.
According to the KPMG's recent 2021 report, for the first time in their annual reports on the subject, the aggregate enterprise value (EV) of the 32 most prominent European football clubs has dropped by fifteen percent (15%) year-on-year ( or about EUR 6.1 billion), down to EUR 33.6 billion, due to a drop in revenues.
The overall EV decrease has been a result of the aggregate annual decline in the 32 clubs' total operating revenues due to COVID19 response measures, in contrast to the constant growth over the five years before COVID-19.
While the sight of empty stadiums during sporting fixtures becomes a familiar sight, leagues, clubs, and federations that make up the sports industry are still figuring out how to generate much-needed revenue. The impact of lost ticket and sponsorship revenue is a challenge that cannot be ignored. The revenue structure of professional football has remained steady during the most recent decades, lead by the sale of broadcast rights, matchday revenue (ticket and F&B sales) and player transfers. The COVID19 effect has driven clubs, leagues, and federations to become more creative abut revenue generation and to look at alternative, digital-first strategies to bring in stable revenue streams.
This force is driving the interest in Moneyball, the first TV Ads management platform connecting clubs, fans and brands. Money is powered by artificial intelligence and helps the club attract and enable brand sponsorship of events and programming on clubs' bespoke TV stations.
This technology is a game-changer, because it allows not only big brands, but also local brands to advertise during games and other club programming using AI to yield better segmentation, according to geography, fan interests, and user behavior, which improves targeting and substantially decreases the cost per view and viewer resistance to advertising and allows clubs to increase the number of companies or brands that engage.
"In the same way when you go to Facebook or Google, you can find personalized ads according to your topics of interest and geography, we bring a similar technological approach and make it accessible to the web-base sports television and professional football clubs," said Helder Silva, Moneyball's founder and lead executive. Big Tech companies generate revenue, not only because they have a few big brands advertising to their users, but because they also enable and harness millions of local brands and business who desire to engage in highly targeted marketing within their respective markets.
Taking a similar approach with professional sports organizations, MoneyBall can help:
A. Those organizations add a whole new category of revenues;
B. Brands dial in their advertising spend on highly targeted audiences; and
C. Reduce fan frustration with or resistance to (and increase consumer engagement with) advertising by focusing the advertising a fan sees on products and service in which the fan is individually interested.
The Zuki Group plan is:
• To add Zuki's OTT fan engagement and consumer activation tools found in Zuki's P2E game environment to MoneyBall's OTT ad management offerings to the professional sports organizations it brings in; and
• To make Moneyball's OTT ad management offerings to available Zuki's game makers, who have podcasts, YouTube and other video based engagements with their followers.
About ZUKI.APP & MoneyBall
ZUKI.APP's mission is to gamify everything. Sports. eSports. Entertainment. Politics. Weather. Science. Business. Shopping. Health. History. Family history. Whatever interests you! The Zukisphere™ includes not only you, but a fast-growing, international group of Web3/Metaverse tech companies, including:
o ZUKI.APP (USA), a crypto-fueled, play-to-earn ("P2E") game platform designed to engage family, friends and fans alike.
o GTR24H (Denmark), a dynamic, leading European sim endurance eRacing games and eSports broadcasting platform for drivers, teams and eSports fans with worldwide media reach.
o Delivery Drop (UK), a fast-growing, feature-rich, on-demand delivery app operating in the United Kingdom. o Moneyball (Portugal), the first artificial intelligence (AI)- powered TV ads management platform, connecting sporting organizations, clubs, teams, and other influencers (large and small) and the brands who sponsor them with their fans and followers.
o BillionGraves (USA), a genealogical tech play helping over 1.5 million professional genealogists and family history enthusiasts geolocate and document death and other vital graves in an elegant, simple and highly effective way.
Forward-Looking Statements Notice
This press release includes statements that may be deemed "forward-looking statements" and, as such, is subject to the forward-looking notice disclaimer found at https://www.zuki.app.
Media Contact
Jim Phipps
CEO, MMA Global, Inc.
3275 S. Jones Blvd.
Suite 104
Las Vegas, NV 89146
JPhipps@zuki.app
+18018003350
https://www.zuki.app
SOURCE: MMA Global, Inc.
View source version on accesswire.com:
https://www.accesswire.com/696205/LUSIs-MoneyBall-Makes-Solid-Progress-Introducing-Its-AI-Powered-TV-Ad-Management-Systems-in-the-European-Sports-Market-Implementing-with-Top-Flight-Professional-Football-Soccer-Clubs-and-Receiving-Inquiries-from-Professional-Basketball-Clubs
To view this piece of content from www.accesswire.com, please give your consent at the top of this page.
About ACCESS Newswire
Subscribe to releases from ACCESS Newswire
Subscribe to all the latest releases from ACCESS Newswire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from ACCESS Newswire
AccessPay Accelerates Growth With Majority Investment From Leading Software Investor, Accel-KKR31.3.2026 10:00:00 CEST | Press release
Financial backing enables AccessPay to scale services for enterprise clients and drive innovation in finance operations MANCHESTER, UK / ACCESS Newswire / March 31, 2026 / AccessPay, a leading bank integration and payment automation provider, has secured a majority investment from Accel-KKR, a prominent global private equity firm specialising in enterprise technology and software companies. The investment is expected to enable AccessPay to fuel the next phase of growth and further its ambition to become a world-class SaaS business driving innovation in the office of the CFO. The investment also opens the door for AccessPay to pursue growth via strategic acquisitions. The office of the CFO faces an increasingly testing operating environment. Alongside cost pressures, increased cyber threats, and a volatile geopolitical climate, AI is fundamentally rewiring finance operating practices. A global McKinsey survey of CFOs from late 2025 reported that 44% of survey respondents had identified
The World's First Agentic CMS Just Got Smarter: Kontent.ai Launches Expert Agents31.3.2026 09:00:00 CEST | Press release
Kontent.ai, the team behind the world's first Agentic CMS, today announced the launch of Expert Agents: purpose-built AI agents that bring deep, specialized intelligence to the content operations teams manage every day. Expert Agents work continuously across content workflows, handling everything that doesn't require human judgment. They can be configured by anyone using simple natural language prompts. BRNO, CZ / ACCESS Newswire / March 31, 2026 / Expert Agents help organizations move faster than ever before, augmenting teams without adding headcount, accelerating campaign launches across markets, improving content performance at scale, and reducing regulatory and compliance risk across even the largest content inventories. The launch marks the next step in Kontent.ai's Agentic CMS vision: a platform where AI agents are embedded directly into the operational layer of content management. At its core, the Agentic CMS combines two layers of intelligence: the Main Agent, which lets teams
Champions Oncology Names Brian Alexander to Board as Company Advances Data-Driven Oncology Strategy30.3.2026 16:55:00 CEST | Press release
Appointment underscores Champions' focus on leveraging clinically relevant data to power next-generation oncology R&D HACKENSACK, NJ / ACCESS Newswire / March 30, 2026 / Champions Oncology, Inc. (Nasdaq:CSBR), a leading translational oncology research organization, today announced the appointment of Brian Alexander, MD, MPH, to its Board of Directors. Dr. Alexander brings extensive experience at the intersection of oncology, data science, and drug development, having held senior leadership roles at organizations including Valo Health, Flagship Pioneering, and Foundation Medicine. His addition supports Champions' strategy to expand the use of clinically relevant data to inform drug discovery and development. Champions is advancing an approach that connects its portfolio of patient-derived tumor models with molecular and clinical datasets to drive more informed decision-making across the drug development lifecycle. This foundation enables the use of advanced analytics and AI to generate
CORRECTION: Mandela Dollar ("MUSD") Announced to Promote Mandela's Legacy of Financial Inclusion for Underserved Communities Across the World30.3.2026 16:25:00 CEST | Press release
This Press Release updates the previous version that had incorrect information Datavault AI Inc., Mandela Dlamini & Manaway L.L.C., and Unity Reserve Holdings L.L.C. Launch MUSD Stablecoin to Advance Financial Inclusion and Honor Nelson Mandela's Legacy PHILADELPHIA, PA / ACCESS Newswire / March 30, 2026 / Datavault AI Inc. (NASDAQ:DVLT) ("Datavault AI" or the "Company"), a leader in data monetization, credentialing, digital engagement and real-world asset ("RWA") tokenization technologies, Mandela Dlamini & Manaway L.L.C., a Wyoming, USA-based entity ("MDM LLC") dedicated to advancing Nelson Mandela's vision of equality, dignity, and economic empowerment, and Unity Reserve Holdings L.L.C. ("Unity Reserve"), today announced the official launch of Mandela Dollar ("MUSD"), a new USD-pegged stablecoin designed to promote financial inclusion for underserved communities globally. MUSD is designed to serve as a transparent, secure, and accessible digital dollar built on blockchain technology
Mandela Dollar ("MUSD") Announced to Promote Mandela's Legacy of Financial Inclusion for Underserved Communities Across the World30.3.2026 15:15:00 CEST | Press release
Datavault AI Inc., Mandela Dlamini & Manaway L.L.C., and Unity Reserve Holdings L.L.C. Launch MUSD Stablecoin to Advance Financial Inclusion and Honor Nelson Mandela's Legacy PHILADELPHIA, PA / ACCESS Newswire / March 30, 2026 / Datavault AI Inc. (NASDAQ:DVLT) ("Datavault AI" or the "Company"), a leader in data monetization, credentialing, digital engagement and real-world asset ("RWA") tokenization technologies, Mandela Dlamini & Manaway L.L.C., a Wyoming, USA-based entity ("MDM LLC") dedicated to advancing Nelson Mandela's vision of equality, dignity, and economic empowerment, and Unity Reserve Holdings L.L.C. ("Unity Reserve"), headed by Mustaq Patel, today announced the official launch of Mandela Dollar ("MUSD"), a new USD-pegged stablecoin designed to promote financial inclusion for underserved communities globally. MUSD is designed to serve as a transparent, secure, and accessible digital dollar built on blockchain technology, enabling low-cost remittances, savings, micro-lending
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom