MMA Global, Inc.
6.4.2022 15:32:03 CEST | ACCESS Newswire | Press release
LAS VEGAS, NV / ACCESSWIRE / April 6, 2022 / MMA Global, Inc. (OTC PINK:LUSI) (the "Company" or "ZUKI.APP") (name and ticker symbol change pending) is pleased to announce that since joining the ZUKI.APP group, MoneyBall:
- Has begun integrating its over-the-top ("OTT") AI-powered TV ad management tech into the bespoke TV stations of a number of top flight professional football (soccer) clubs in the Italy's Serie A and Portugals' Premeira Liga;
- Has begun doing the same with a number top flight professional football (soccer) clubs in Latin America; and
- Is also responding to inquiries it is receiving from top flight European basketball clubs.
The Opportunity
There are 3.5 billion football (soccer) fans worldwide. These fans follow their clubs and the sport in general with great passion each season and during the off season. The goal of MoneyBall is to connect clubs, fans and brands over each club's bespoke TV stations.
During the course of COVID19 pandemic most top flight professional clubs around the world have developed their own bespoke TV channels to engage with club fans. This trend is not limited to professional football (soccer), but has touched other sports, too.
According to the KPMG's recent 2021 report, for the first time in their annual reports on the subject, the aggregate enterprise value (EV) of the 32 most prominent European football clubs has dropped by fifteen percent (15%) year-on-year ( or about EUR 6.1 billion), down to EUR 33.6 billion, due to a drop in revenues.
The overall EV decrease has been a result of the aggregate annual decline in the 32 clubs' total operating revenues due to COVID19 response measures, in contrast to the constant growth over the five years before COVID-19.
While the sight of empty stadiums during sporting fixtures becomes a familiar sight, leagues, clubs, and federations that make up the sports industry are still figuring out how to generate much-needed revenue. The impact of lost ticket and sponsorship revenue is a challenge that cannot be ignored. The revenue structure of professional football has remained steady during the most recent decades, lead by the sale of broadcast rights, matchday revenue (ticket and F&B sales) and player transfers. The COVID19 effect has driven clubs, leagues, and federations to become more creative abut revenue generation and to look at alternative, digital-first strategies to bring in stable revenue streams.
This force is driving the interest in Moneyball, the first TV Ads management platform connecting clubs, fans and brands. Money is powered by artificial intelligence and helps the club attract and enable brand sponsorship of events and programming on clubs' bespoke TV stations.
This technology is a game-changer, because it allows not only big brands, but also local brands to advertise during games and other club programming using AI to yield better segmentation, according to geography, fan interests, and user behavior, which improves targeting and substantially decreases the cost per view and viewer resistance to advertising and allows clubs to increase the number of companies or brands that engage.
"In the same way when you go to Facebook or Google, you can find personalized ads according to your topics of interest and geography, we bring a similar technological approach and make it accessible to the web-base sports television and professional football clubs," said Helder Silva, Moneyball's founder and lead executive. Big Tech companies generate revenue, not only because they have a few big brands advertising to their users, but because they also enable and harness millions of local brands and business who desire to engage in highly targeted marketing within their respective markets.
Taking a similar approach with professional sports organizations, MoneyBall can help:
A. Those organizations add a whole new category of revenues;
B. Brands dial in their advertising spend on highly targeted audiences; and
C. Reduce fan frustration with or resistance to (and increase consumer engagement with) advertising by focusing the advertising a fan sees on products and service in which the fan is individually interested.
The Zuki Group plan is:
• To add Zuki's OTT fan engagement and consumer activation tools found in Zuki's P2E game environment to MoneyBall's OTT ad management offerings to the professional sports organizations it brings in; and
• To make Moneyball's OTT ad management offerings to available Zuki's game makers, who have podcasts, YouTube and other video based engagements with their followers.
About ZUKI.APP & MoneyBall
ZUKI.APP's mission is to gamify everything. Sports. eSports. Entertainment. Politics. Weather. Science. Business. Shopping. Health. History. Family history. Whatever interests you! The Zukisphere™ includes not only you, but a fast-growing, international group of Web3/Metaverse tech companies, including:
o ZUKI.APP (USA), a crypto-fueled, play-to-earn ("P2E") game platform designed to engage family, friends and fans alike.
o GTR24H (Denmark), a dynamic, leading European sim endurance eRacing games and eSports broadcasting platform for drivers, teams and eSports fans with worldwide media reach.
o Delivery Drop (UK), a fast-growing, feature-rich, on-demand delivery app operating in the United Kingdom. o Moneyball (Portugal), the first artificial intelligence (AI)- powered TV ads management platform, connecting sporting organizations, clubs, teams, and other influencers (large and small) and the brands who sponsor them with their fans and followers.
o BillionGraves (USA), a genealogical tech play helping over 1.5 million professional genealogists and family history enthusiasts geolocate and document death and other vital graves in an elegant, simple and highly effective way.
Forward-Looking Statements Notice
This press release includes statements that may be deemed "forward-looking statements" and, as such, is subject to the forward-looking notice disclaimer found at https://www.zuki.app.
Media Contact
Jim Phipps
CEO, MMA Global, Inc.
3275 S. Jones Blvd.
Suite 104
Las Vegas, NV 89146
JPhipps@zuki.app
+18018003350
https://www.zuki.app
SOURCE: MMA Global, Inc.
View source version on accesswire.com:
https://www.accesswire.com/696205/LUSIs-MoneyBall-Makes-Solid-Progress-Introducing-Its-AI-Powered-TV-Ad-Management-Systems-in-the-European-Sports-Market-Implementing-with-Top-Flight-Professional-Football-Soccer-Clubs-and-Receiving-Inquiries-from-Professional-Basketball-Clubs
To view this piece of content from www.accesswire.com, please give your consent at the top of this page.
About ACCESS Newswire
Subscribe to releases from ACCESS Newswire
Subscribe to all the latest releases from ACCESS Newswire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from ACCESS Newswire
Pacific Avenue Capital Partners Enters into Exclusive Negotiations to Acquire ESE World, Amcor's European Waste Container Business4.5.2026 09:30:00 CEST | Press release
LOS ANGELES, CA AND PARIS, FR / ACCESS Newswire / May 4, 2026 / Pacific Avenue Capital Partners ("Pacific Avenue"), a global private equity firm focused on corporate carve-outs and other complex transactions in the middle market, announced today that an affiliate of Pacific Avenue has entered into exclusive negotiations to acquire ESE World (the "Company" or "ESE") from Amcor, one of the world's leading global packaging companies. ESE is the foremost European manufacturer of both plastic and steel waste containers and a provider of associated waste management services. The Company generates approximately €300m of revenues and serves customers across the world from its three manufacturing facilities in Germany (Neuruppin and Olpe) and France (Crissey). Under Pacific Avenue's stewardship, ESE will focus its efforts on meeting the needs of its customers and executing several growth initiatives tied to operational improvement, geographic expansion, and strategic add-on acquisitions. Pacifi
Securitas Acquires CamVision to Expand Packaged and Advanced Security Solutions in Denmark4.5.2026 09:00:00 CEST | Press release
STOCKHOLM, SE / ACCESS Newswire / May 4, 2026 / Securitas has acquired CamVision, a Danish technology driven security specialist with a strong position in retail loss prevention and electronic security solutions. The acquisition strengthens Securitas' ability to deliver reliable and scalable security solutions for micro and small singlesite businesses as well as larger, multisite clients across Denmark. For micro and small businesses, the acquisition enhances Securitas' offering of standardized, packaged security solutions that combine proven technology with dependable service delivery. For larger and multisite clients, it further strengthens Securitas' capability to deliver advanced, technology led security systems designed for complex operational environments. "With the acquisition of CamVision, we strengthen our offering for micro and small business clients, particularly within retail. By combining proven security technology with standardized service delivery, we can offer simpler,
Formerra Appoints Matt Borowiec as Chief Commercial Officer1.5.2026 15:00:00 CEST | Press release
CLEVELAND, OH / ACCESS Newswire / May 1, 2026 / Formerra, a leading distributor of performance materials, today announced the appointment of Matt Borowiec as Chief Commercial Officer (CCO). Borowiec will lead the company's commercial organization to support continued growth and global expansion while strengthening sales execution and customer success. Borowiec is a seasoned executive with over 25 years' experience in operations, commercial and P&L roles across resin manufacturing, specialty compounding, and distribution, including leadership roles at GE Plastics, PolyOne (now Avient), Transcendia, Celanese, and Kinsley Group. With this background, he is well positioned to lead Formerra's commercial strategy at this important time in the company's evolution. "Matt brings a unique combination of producer‑side and distribution experience that positions him well to strengthen alignment between our suppliers, customers, and commercial teams," said Tom Kelly, Chief Executive Officer at Forme
Global Experts call for Paradigm Shift in Medicine, Health and Education to Save Lives and Fight Escalating Health Crisis1.5.2026 14:48:00 CEST | Press release
INNSBRUCK, AUSTRIA / ACCESS Newswire / May 1, 2026 / A global consortium of 64 experts (72 entities, 5 continents) unveiled two coordinated consensus plus policy brief reports, outlining a science‑driven roadmap to confront escalating health crises and to tackle the growing burden of noncommunicable diseases (NCDs-including cardiovascular diseases, cancer, diabetes, etc.: 75% of global deaths; 82% in low-/middle income countries; 90% of all death in European region). The centerpiece is HEAL-Healthy Eating & Active Living, ideally whole‑food plant‑predominant/vegetarian-vegan diets & daily exercise outdoors/active mobility-as the minimum, first‑line standard in health and care. The authors urge immediate action on Prevention-over-Treatment and reforming education and human‑relevant science (drug failure rate from animal studies is 90-95%, and as high as 99.6% for Alzheimer disease), with a rapid shift from disease‑centered reaction to person‑centered, lifestyle‑first cure and care. Figu
Datavault AI and CyberCatch Announce Signing of Binding Letter of Intent for Datavault AI to Acquire CyberCatch to Accelerate AI-Driven, Quantum-Resistant Cyber Risk Mitigation Solutions1.5.2026 14:00:00 CEST | Press release
Strategic acquisition is anticipated to position Datavault AI to bring CyberCatch's AI-enabled cyber risk mitigation solution into Datavault AI's SanQtum-secured edge Graphics Processing Unit ecosystem, addressing a global information security market projected to reach $240 billion in 2026 (Gartner) CyberCatch's post-quantum cryptography conversion plan is also expected to position the combined company ahead of the AI-enabled "Q-Day" quantum-attack horizon, now compressed to as early as 2029 (Google) AI-enabled adversary attacks in 2025 rose 89% year-over-year while average eCrime breakout time fell to 29 minutes, a 65% increase in adversary speed compared to 2024, per CrowdStrike's 2026 Global Threat Report, and Google Quantum AI research has now compressed the timeline for cryptographically relevant quantum computing to as early as 2029. PHILADELPHIA, PA AND SAN DIEGO, CA / ACCESS Newswire / May 1, 2026 / Datavault AI Inc. ("Datavault AI" or the "Company") (NASDAQ:DVLT), a provider o
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom