MMA Global, Inc.
6.4.2022 15:32:03 CEST | ACCESS Newswire | Press release
LAS VEGAS, NV / ACCESSWIRE / April 6, 2022 / MMA Global, Inc. (OTC PINK:LUSI) (the "Company" or "ZUKI.APP") (name and ticker symbol change pending) is pleased to announce that since joining the ZUKI.APP group, MoneyBall:
- Has begun integrating its over-the-top ("OTT") AI-powered TV ad management tech into the bespoke TV stations of a number of top flight professional football (soccer) clubs in the Italy's Serie A and Portugals' Premeira Liga;
- Has begun doing the same with a number top flight professional football (soccer) clubs in Latin America; and
- Is also responding to inquiries it is receiving from top flight European basketball clubs.
The Opportunity
There are 3.5 billion football (soccer) fans worldwide. These fans follow their clubs and the sport in general with great passion each season and during the off season. The goal of MoneyBall is to connect clubs, fans and brands over each club's bespoke TV stations.
During the course of COVID19 pandemic most top flight professional clubs around the world have developed their own bespoke TV channels to engage with club fans. This trend is not limited to professional football (soccer), but has touched other sports, too.
According to the KPMG's recent 2021 report, for the first time in their annual reports on the subject, the aggregate enterprise value (EV) of the 32 most prominent European football clubs has dropped by fifteen percent (15%) year-on-year ( or about EUR 6.1 billion), down to EUR 33.6 billion, due to a drop in revenues.
The overall EV decrease has been a result of the aggregate annual decline in the 32 clubs' total operating revenues due to COVID19 response measures, in contrast to the constant growth over the five years before COVID-19.
While the sight of empty stadiums during sporting fixtures becomes a familiar sight, leagues, clubs, and federations that make up the sports industry are still figuring out how to generate much-needed revenue. The impact of lost ticket and sponsorship revenue is a challenge that cannot be ignored. The revenue structure of professional football has remained steady during the most recent decades, lead by the sale of broadcast rights, matchday revenue (ticket and F&B sales) and player transfers. The COVID19 effect has driven clubs, leagues, and federations to become more creative abut revenue generation and to look at alternative, digital-first strategies to bring in stable revenue streams.
This force is driving the interest in Moneyball, the first TV Ads management platform connecting clubs, fans and brands. Money is powered by artificial intelligence and helps the club attract and enable brand sponsorship of events and programming on clubs' bespoke TV stations.
This technology is a game-changer, because it allows not only big brands, but also local brands to advertise during games and other club programming using AI to yield better segmentation, according to geography, fan interests, and user behavior, which improves targeting and substantially decreases the cost per view and viewer resistance to advertising and allows clubs to increase the number of companies or brands that engage.
"In the same way when you go to Facebook or Google, you can find personalized ads according to your topics of interest and geography, we bring a similar technological approach and make it accessible to the web-base sports television and professional football clubs," said Helder Silva, Moneyball's founder and lead executive. Big Tech companies generate revenue, not only because they have a few big brands advertising to their users, but because they also enable and harness millions of local brands and business who desire to engage in highly targeted marketing within their respective markets.
Taking a similar approach with professional sports organizations, MoneyBall can help:
A. Those organizations add a whole new category of revenues;
B. Brands dial in their advertising spend on highly targeted audiences; and
C. Reduce fan frustration with or resistance to (and increase consumer engagement with) advertising by focusing the advertising a fan sees on products and service in which the fan is individually interested.
The Zuki Group plan is:
• To add Zuki's OTT fan engagement and consumer activation tools found in Zuki's P2E game environment to MoneyBall's OTT ad management offerings to the professional sports organizations it brings in; and
• To make Moneyball's OTT ad management offerings to available Zuki's game makers, who have podcasts, YouTube and other video based engagements with their followers.
About ZUKI.APP & MoneyBall
ZUKI.APP's mission is to gamify everything. Sports. eSports. Entertainment. Politics. Weather. Science. Business. Shopping. Health. History. Family history. Whatever interests you! The Zukisphere™ includes not only you, but a fast-growing, international group of Web3/Metaverse tech companies, including:
o ZUKI.APP (USA), a crypto-fueled, play-to-earn ("P2E") game platform designed to engage family, friends and fans alike.
o GTR24H (Denmark), a dynamic, leading European sim endurance eRacing games and eSports broadcasting platform for drivers, teams and eSports fans with worldwide media reach.
o Delivery Drop (UK), a fast-growing, feature-rich, on-demand delivery app operating in the United Kingdom. o Moneyball (Portugal), the first artificial intelligence (AI)- powered TV ads management platform, connecting sporting organizations, clubs, teams, and other influencers (large and small) and the brands who sponsor them with their fans and followers.
o BillionGraves (USA), a genealogical tech play helping over 1.5 million professional genealogists and family history enthusiasts geolocate and document death and other vital graves in an elegant, simple and highly effective way.
Forward-Looking Statements Notice
This press release includes statements that may be deemed "forward-looking statements" and, as such, is subject to the forward-looking notice disclaimer found at https://www.zuki.app.
Media Contact
Jim Phipps
CEO, MMA Global, Inc.
3275 S. Jones Blvd.
Suite 104
Las Vegas, NV 89146
JPhipps@zuki.app
+18018003350
https://www.zuki.app
SOURCE: MMA Global, Inc.
View source version on accesswire.com:
https://www.accesswire.com/696205/LUSIs-MoneyBall-Makes-Solid-Progress-Introducing-Its-AI-Powered-TV-Ad-Management-Systems-in-the-European-Sports-Market-Implementing-with-Top-Flight-Professional-Football-Soccer-Clubs-and-Receiving-Inquiries-from-Professional-Basketball-Clubs
To view this piece of content from www.accesswire.com, please give your consent at the top of this page.
About ACCESS Newswire
Subscribe to releases from ACCESS Newswire
Subscribe to all the latest releases from ACCESS Newswire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from ACCESS Newswire
TruMerit and Credivera Issue First Verifiable Digital Credentials for Global Healthcare Professionals8.5.2026 16:00:00 CEST | Press release
PHILADELPHIA, PA / ACCESS Newswire / May 8, 2026 / TruMerit, a global leader in healthcare workforce development and credential verification, today announced that it has issued its first verifiable digital credentials to healthcare professionals through a new partnership with Credivera, marking a major step forward in secure, portable credential verification for the global healthcare workforce. The first group of digital credentials has been awarded to nurses and other healthcare professionals who successfully passed TruMerit's global certification examinations over the last year. These include the Certified Global Nurse credential and credentials tailored for nurses and other healthcare workers specializing in rehabilitation care. These secure credentials can now be stored, managed, and shared digitally, allowing employers, regulators, and licensing authorities to instantly verify professional qualifications. Through Credivera's secure credential exchange platform, TruMerit credential
MicroVision and Avular Collaborate to Advance Autonomous Sensing and Drone Integration for Next-Generation Infrastructure Applications7.5.2026 22:05:00 CEST | Press release
Integrated lidar and modular drone platforms enable scalable autonomy, mapping, and navigation across complex real-world environments REDMOND, WA AND EINDHOVEN, THE NETHERLANDS / ACCESS Newswire / May 7, 2026 / MicroVision, Inc., (Nasdaq:MVIS), a leader in advanced perception solutions, today announced the signing of a Memorandum of Understanding (MoU) with Avular Innovations B.V. to integrate their technologies and accelerate the development of next-generation autonomous systems for civil infrastructure and global commercial applications. By combining MicroVision's high-performance, solid-state lidar, optimized for reduced energy usage and increased operational efficiency, with Avular's modular drone platforms and system integration expertise, the companies are creating a flexible, scalable solution designed to address real-world operational challenges across global markets. The collaboration focuses on delivering advanced capabilities, including autonomous mission execution in GPS-de
Innodata Reports Record First Quarter 2026 Results7.5.2026 22:05:00 CEST | Press release
Revenue Up 54% Year-Over-Year, Beats Consensus by 18% Adjusted EBITDA of $25.0 Million Beats Consensus by 139%; Adjusted Gross Margin Expands to 47% Raises Full-Year 2026 Revenue Growth Guidance to ~40% or More, Up From ~35% or More Announces New Engagements With Big Tech Company Expected to Generate Approximately $51 Million of Revenue in 2026 NEW YORK, NY / ACCESS Newswire / May 7, 2026 / INNODATA INC. (Nasdaq:INOD) today reported results for the first quarter ended March 31, 2026. Revenue of $90.1 million, representing 54% year-over-year revenue growth. Adjusted Gross Profit of $42.6 million, representing Adjusted Gross Margin of 47%.* Adjusted EBITDA of $25.0 million, or 28% of revenue, an increase of $12.3 million from $12.7 million in the same period last year.* Net income of $14.9 million, or $0.46 per basic share and $0.42 per diluted share, compared to net income of $7.8 million, or $0.25 per basic share and $0.22 per diluted share, in the same period last year. Cash, cash equ
Ostathi, Operated by UniHouse, Pioneers the Middle East's First Digital Infrastructure Linking Structured Workforce Development to Verified Income7.5.2026 18:30:00 CEST | Press release
World Bank and Jordan Ministry of Digital Economy-Funded Programme - Delivering the Region's First Auditable Connection Between Structured Capacity Development and Verified Income LONDON, UK / ACCESS Newswire / May 7, 2026 / Ostathi, owned and operated by UniHouse, today announced the live national deployment of a proprietary digital ledger infrastructure in Jordan - a first-of-its-kind system across the Middle East and Africa that connects an individual's structured capacity development, competency certification, gig economy and marketplace participation, and income generation into a single, auditable digital chain, integrated directly with regulated national fintech platforms. Ostathi Jordan - live deployment under the World Bank Youth, Technology and Jobs programme in partnership with Jordan's Ministry of Digital Economy and Entrepreneurship. The deployment is funded under the World Bank Youth, Technology and Jobs (YTJ) Project in partnership with Jordan's Ministry of Digital Econom
Loar Holdings Inc. Reports Q1 2026 Record Results and Upward Revision to 2026 Outlook7.5.2026 14:30:00 CEST | Press release
WHITE PLAINS, NY / ACCESS Newswire / May 7, 2026 / Loar Holdings Inc. (NYSE:LOAR) (the "Company," "Loar," "we," "us" and "our"), reported record results for the first quarter of 2026. First Quarter 2026 Net sales of $156.1 million, up 36.1% compared to the prior year's quarter. Net income of $11.1 million, compared to $15.3 million for the prior year's quarter, primarily resulting from higher interest, higher non-cash amortization of acquired intangible assets, and the non-recurring non-cash recognition of inventory step-up related to the LMB and Harper Engineering acquisitions. Diluted earnings per share of $0.12 compared to $0.16 for the prior year's quarter, primarily resulting from higher interest, higher amortization of acquired intangible assets, and the non-recurring non-cash recognition of inventory step-up related to the LMB and Harper Engineering acquisitions. Adjusted EBITDA of $63.2 million, up 46.6% compared to the prior year's quarter. Net income margin of 7.1% compared t
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom