InAuth Responds to the Increasing Demand for Best-in-Class Device Security and Emerges as the Industry Leader
InAuth, a specialist in advanced device intelligence, announced today significant achievements as it closed out 2015, readying itself for the next phase of growth. The company’s transformation is evidenced by the growing list of blue-chip clients, innovative product advancements, and the launch of its Device Reputation Network, InExchangeTM .
InAuth has a proven, best-in-class product portfolio that offers the most comprehensive solutions for authentication and fraud prevention across mobile apps, the fastest-growing channel for nearly every industry. This year’s launch of a revolutionary way to fingerprint for mobile browser and desktop browser has expanded the reach to encompass all digital touchpoints.
“The most innovative companies are driving all capability enhancements to the channels that their customers prefer – mobile and online,” said Lisa Stanton, CEO of InAuth. “As a result, they also understand that it is imperative to find new, revolutionary ways to improve authentication and reduce risk. We are happy to provide industry-changing solutions, delivering a contemporary, more reliable way to provide fingerprinting, identification, authentication, and risking, now being referred to as “KYD” or “Know your device”.”
The company has seen a number of key wins in the past year, including:
- Important new Strategic partnership with one of the largest global payments networks, which includes both a worldwide launch as well as a corporate investment
- International expansion with a new office in London to service all of EMEA
- Expansion of the executive team with the hire of Mike Lynch, former head of Digital Banking Authentication Strategy for Bank of America, as Chief Strategy Officer, and Michael Rodriguez as the Global Head of Operations
- Signing of new clients who represent the best in their respective fields of financial services, insurance, e-commerce, m-commerce, and travel
- Welcoming a number of new global resellers to address the middle market clients and speed the company’s expansion
- Delivering technical product enhancements to secure InAuth’s leadership position, providing optimum results without impacting the end-user experience
This year’s major announcement at Money2020 of InAuth’s Device Reputation Network, InExchange, leverages the experience of other network members to enable real-time decisioning and help stop fraudulent activity before it occurs. InExchange is a network of known devices across multiple industries and provides a layer of transparent authentication that can be seamlessly incorporated into businesses’ defense-in-depth strategies and risk assessments. Eliminating silo-based device analysis, InExchange leads to reduced fraud rates and creates a trusted device ecosystem by identifying both negative and positive device history.
“Coming off of a year of massive growth, we look towards 2016 and the introduction of EMV as yet another massive opportunity for us to prove how device intelligence can combat increasing rates of fraud, losses, and mistaken identity,” Stanton said.
InAuth technology is included in an estimated 100 million devices worldwide via the InMobile SDK and serves the world’s largest financial institutions, payments networks, major m-commerce and e-commerce merchants, global remittance services and major healthcare providers.
InAuth is the leading global provider of solutions that help businesses limit risk, reduce fraud, and enhance authentication within their fastest-growing digital channels. Interactions via mobile phones, tablets, and browsers require state-of-the-art oversight and protection. InAuth is working with leading global banks, payment networks, merchants, healthcare providers, and large enterprises in North America, Europe, and beyond to make device interaction a more protected, less costly channel. Find out more at www.inauth.com .
Rebecca Wildenhain, +1-401-230-4368
Director, Sales and Marketing Operations
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