Seismic shift in global streaming predicted as ‘Producer Economy’ emerges
A significant global shift in how brands, enterprises, creators, and influencers engage, influence, and interact is predicted as they emerge as producers with true agency and ownership of their distribution and platforms, not just creators of their content, according to Brightcove Inc. (NASDAQ: BCOV).
With video streaming increasing and the value of the market, according to Fortune Business Insights, set to top over $1.6 trillion by 2029, the trusted leader in streaming technology is expecting significant changes, including diversification amongst creators and a shift to more engaged direct models for content owners.
Marc DeBevoise, Chief Executive Officer of Brightcove, commented:
“Platforms such as YouTube and Netflix have helped take the industry forward to where we are now, but we do not believe these aggregator platforms and services are going to be enough going forward.
“We see a fundamental shift to owning content, its distribution and monetization, and its distribution platform, with the development and release strategy to super-serve the most loyal and highest value followers, customers, and fans. The internet and streaming have allowed all of these producers to have a more defined and controlled voice, and truly own their digital future and control how their stories are told.
“Brightcove calls this phenomenon the Producer Economy.”
The Producer Economy is the concept that brands and creators can now have more control of content creation, distribution, and monetization by building robust, multi-channel businesses across multiple established platforms and creating their own direct-to-audience platforms for their deepest and most loyal users, adding control of their first-party data.
Brightcove highlighted its key predictions for this emerging trend during Brightcove PLAY Season 1, a streaming experience that features 30+ episodes of unique expert insights on how businesses can leverage the power of streaming to grow their digital businesses and reach. These predictions include;
- Creators will seek broader distribution and new ways to monetize content, including working with and extending beyond existing aggregators and services. Creators will diversify to own their own capabilities in creation, distribution, and audience, creating their own direct-to-consumer channels, endpoints, sites, apps, and Free Ad-supported Streaming TV (FAST) channels.
- All companies and brands with consumers or customers on the internet will embark on further digital transformation and expand their audience reach across various owned and controlled channels and utilizing social networks and platforms.
- The streaming ecosystem will evolve to enable creators to become producers with the ability to create, upload, store, manage, distribute, own their own platforms, own their data, and measure their content at all times.
Marc DeBevoise added, “The move from creator to producer is critical. We currently operate in a robust market for streaming, and we also know how rapidly things can change.
“A platform can change its algorithm anytime, changing the audience. A funder of content can change their minds, cancel shows, and move on to new content.
“Brands and companies need to be able to tell their stories and stream their video to audiences across all digital platforms, including their own and 3rd-party platforms. If you’re not ready now as a company, you will need to be very soon, or you won’t have the consumers and customers you have today.”
About Brightcove Inc.
Brightcove creates the world’s most reliable, scalable, and secure streaming technology solutions to build a greater connection between companies and their audiences, no matter where they are or on which devices they consume content.
In more than 80 countries, Brightcove’s intelligent video platform enables businesses to sell to customers more effectively, media leaders to stream and monetize content more reliably, and every organization to communicate with team members more powerfully. With two Technology and Engineering Emmy® Awards for innovation, uptime that consistently leads the industry, and unmatched scalability, we continuously push the boundaries of what video can do. Follow Twitter, LinkedIn, and Facebook. Visit www.brightcove.com.
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
About Business Wire
101 California Street, 20th Floor
CA 94111 San Francisco
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
BLUETTI3.12.2022 10:41:42 CET | Press release
BLUETTI Opens First Flagship Store in Munich, Germany for Hands-on Experience
CA-ESRI2.12.2022 16:43:34 CET | Press release
Esri Named a Leader in 2022 Climate Risk Analytics Report by Independent Research Firm
HUAWEI2.12.2022 04:08:40 CET | Press release
Huawei Publishes First White Paper on Approaches to Fairness, Equity & Opportunity
WEBHELP1.12.2022 16:30:41 CET | Press release
H&M and Webhelp Finalize Acquisition of H&M’s Nuremberg Customer Service Center
NY-MORGAN-STANLEY1.12.2022 16:01:39 CET | Press release
Morgan Stanley Sustainable Signals: New Survey Shows Opportunities Exist for Asset Managers to Better Meet Asset Owner Sustainable Investing Needs
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.Visit our pressroom