Leadcapital Markets: Latest Brand TRADE.com Invites Industry to New Trading Platform
Fresh on the market is the latest brand from Leadcapital Markets; TRADE.com. The team has invested massively into a new platform designed to compete with MT4 and bring an innovative approach to dealing.
Launching the new site, TRADE.com VP of marketing, Roei Gavish says, “Our work with IBs and affiliates has allowed us to develop the new WebTrader to be more intuitive, with powerful analytic programs alongside over 2,000 CFD instruments across six asset classes. We believe that a new way of trading online is finally here, with a simpler platform, tighter regulation, relevant resources.”
“We are going to great lengths to ensure that traders have all the information they need to make intelligent decisions,” Gavish continues as he refers to the daily outlook video specifically recorded for pre-session market movements, plus the real-time news coverage and 5 Levels of education.
This active approach to online trading is backed up with a global branding campaign, going live in the fourth quarter of 2016. Gavish says, “We intend to spread our story as a company who looked at trading differently and took it to the next level; to open up to people from all walks of life, 24/7, from around the globe.”
Branded with the slogan, ‘Anyone, Anytime, Anywhere’, TRADE.com has expanded its traditional territories of Asia, mainland Europe and the Middle East to the thriving Scandinavian regions, now with 24 languages online. However, access for the masses to transparent trading does not stop at translations as TRADE.com also provides apps for download to use on all devices, fulfilling the ‘anytime, anywhere’ element of the brand.
Of course, with any new brand the market will always question credentials and regulation, which is why Leadcapital Markets employed a compliance team specifically to take on the regulation for the TRADE.com brand. Among the tasks was to ensure that the company was registered on every one of the 27 European cross border service regulators. Roei Gavish commented, “We insist on compliance that fulfills modern day needs and by keeping up to date with a dedicated team, we can give confidence to all our clients to trade safely and positively.”
TRADE.com is CySec regulated and is the brand of LeadCapital Markets.
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