EMD - European Marketing Distribution

Johan Neuman new EMD President

  • Swede elected new Board President of leading retail alliance
  • Neuman, with years of broad retail experience from Dagab and the Axfood group, is a private label specialist highly reputed in the industry
  • Dmitry Bogod from Lenta elected new Board member

Pfäffikon/Switzerland. There is a new President at the helm of European Marketing Distribution AG: Swede Johan Neuman (51) was unanimously elected as successor to the previous incumbent Maniele Tasca at the EMD Shareholder Meeting. After two very successful terms in office since 2017, the Italian Tasca joins the Board of Directors of the leading international retail alliance as an active member.

With his successor Johan Neuman, an experienced top manager once again takes over the presidency at EMD. The General Manager Private Label at Dagab, the purchasing and logistics company of the Swedish EMD member Axfood, is known as an outstanding expert in the procurement and development of high-performing Private Labels. Neuman has been a member of EMD's Board of Directors since 2007. Since then, he has proven himself as one of the key initiators of EMD's industry-recognised Private Label range.

EMD, which offers industrial companies attractive tenders for the worldwide placement and marketing of Private Labels, is continuing its course for a partnership-based cooperation with manufacturers also under the new President Johan Neuman. At the current Shareholder Meeting, the delegates warmly congratulated Johan Neuman on his unanimous election to the EMD top position and expressly thanked Maniele Tasca for his extremely constructive and future-oriented guidance. In the past years, EMD has continuously expanded its role as the leading trade association group in the internationally organised retail trade.

EMD also announces a new appointment to the Board of Directors: Dmitry Bogod (36), the Chief Commercial and Marketing Officer of Russian EMD member Lenta, was newly appointed to the Board replacing Jaap van Vreden, who resigned from the management committee of the affiliated group. Dmitry has held multiple executive positions at Lenta prior to his latest appointment. Over the past three years, Dmitry was responsible for Lenta’s overall transformation, including e-commerce, marketing and advanced analytics. Before joining Lenta, Dmitry was an associate partner in McKinsey’s Moscow office, where he focused on strategy and marketing projects for Russian and international retailers and FMCGs.

In addition to Maniele Tasca, the EMD Board of Directors continues to include the top decision-makers Jaime Rodriguez (Euromadi), Franz Friedrich Müller (Markant) and Dick Roozen (Superunie).

The EMD head office in Pfäffikon is under the direction of Managing Director Philippe Gruyters. 

The member companies of European Marketing Distribution (EMD) are active in the following markets:


Australia: Woolworths

Norway: Unil/NorgesGruppen

Austria: MARKANT Österreich

Poland: Kaufland

Bulgaria: Kaufland

Portugal: EuromadiPort

Croatia: Kaufland

Romania: Kaufland

Czech Republic: MARKANT

Russia: Lenta

Denmark: Dagrofa    

Sweden: Dagab/Axfood

Germany: MARKANT

Switzerland: MARKANT

Italy: ESD Italia                                        

Slovakia: MARKANT

New Zealand: Countdown (Woolworths)

Spain: Euromadi

Netherlands: Superunie

South Korea: Homeplus


About EMD - European Marketing Distribution

EMD - European Marketing Distribution
EMD - European Marketing Distribution

European Marketing Distribution AG, with headquarters in Pfäffikon, Switzerland, has been acknowledged since 1989 as an efficient and high-performing partner for Fast Moving Consumer Goods (FMCG) by the consumer goods industry. The leading associated group operates now together with its member companies in 20 countries in Europe, Oceania and Asia.

Subscribe to releases from EMD - European Marketing Distribution

Subscribe to all the latest releases from EMD - European Marketing Distribution by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from EMD - European Marketing Distribution

New appointments into the EMD board of directors13.6.2019 11:54:44 CEST | Press release

Jaap van Vreden, Sourcing and Procurement Director at Russian Retailer Lenta appointed new Board member Axfood Manager Johan Neuman elected new Vice-Chairman Maniele Tasca, President of ESD Italia continues as Chairman Pfäffikon/Switzerland. European Marketing Distribution AG (EMD) announces several changes to positions within its Board of Directors: during the shareholders' general meeting in Stockholm, the Swedish Axfood Manager Johan Neuman was elected vice-chairman. Neuman took the office over from Franz-Friedrich Müller from Markant AG, who retired after many years of actively supporting and guiding EMD as vice-president. Müller will remain member of the EMD management board. The management body also welcomed a new member: Jaap van Vreden (Dutch national, age 57). Van Vreden has extensive experience in buying, marketing, category management and merchandising and serves as Sourcing and Procurement Director at Lenta, the Nr 1 hypermarket chain in Russia. Maniele Tasca will continue

South Korea's Homeplus joins EMD25.1.2019 14:17:26 CET | Pressemeddelelse

Pfäffikon, Switzerland: The European Marketing Distribution AG (EMD) welcomes a new partner: Homeplus Co. Ltd, Korea’s second largest retailer, is from now on closely cooperating in the sourcing of private label products with the leading European associated group. The agreement signed on Wednesday 23 January in Zürich by Homeplus’ CEO Lim Il-Soon provides also for the option of cooperation in other areas of intercontinental cooperation.