JACK & JONES JOINS HAAS F1 TEAM
Today, menswear brand JACK & JONES announced a new partnership with the only American team competing in the FIA Formula One World Championship. During the 2018 season, JACK & JONES will be featured on Haas F1 Team’s racecars and team personnel as the two brands join forces on several initiatives throughout the season. With this partnership, JACK & JONES aims to demonstrate its denim superiority together with Haas F1 Team.
At the track, JACK & JONES will appear on the back of the rear wing of Haas F1 Team’s racecars and on the drivers Romain Grosjean and Kevin Magnussen.
JACK & JONES is not new to Formula One. The menswear brand’s longstanding commitment to current Haas F1 team driver Magnussen and former team sponsorships attest to that. The partnership with Haas F1 Team is a natural continuation of a strong company history within motorsports and Formula One in particular. Henning Nielsen, Head of E-Commerce & Marketing, JACK & JONES, explains:
“The dedication and professionalism it takes to be in Formula One aligns with the values we apply in our everyday approach to denim and menswear. We strive to be the best, just like Haas F1 Team. That’s why we have supported Kevin Magnussen throughout his career and why we have decided to join Haas F1 Team this season.”
Denim is the backbone of JACK & JONES, created with meticulous craftsmanship and preparation. One single pair of JACK & JONES jeans goes through 50 pairs of hands before it reaches the end consumer in the store.
“At JACK & JONES, we’re as dedicated to denim as a Formula One driver is to their racing, and that’s why our new partnership with Haas F1 Team makes so much sense for our brand,” Henning Nielsen elaborates; “Just as Haas F1 Team pushes its cars, drivers and crewmen to extract maximum performance, we do the same with our denim to ensure quality and comfort.”
During the 2018 season JACK & JONES and Haas F1 Team will set up several creative initiatives that explore the similarities between the two industries. Both brands promise to push the boundaries within both Formula One and Denim.
Guenther Steiner, team principal, Haas F1 Team, is pleased with the sponsorship;
“We’re very proud to announce our new partnership with JACK & JONES. It’s a brand built on hard work and attention to detail that has grown very quickly and delivers a quality product. While we are still relatively new in Formula One, our objectives and work ethics are very similar to JACK & JONES. The recognition JACK & JONES has in its marketplace is what we strive for in Formula One.”
Download imagery here.
For further information, please contact:
Malene Louise Lehmann Jensen
Public Relations, JACK & JONES
+45 5215 4875
Head of Communication, Haas F1 Team
+1 704-875-3388, ext. 802
marning@HaasF1Team.com or mike.arning@TrueSpeedCommunication.com
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