INMOBI
InMobi, the world’s leading independent marketing cloud, has been recognized by the MMA SMARTIES MENA 2020, receiving 15 awards across a number of categories, acknowledging impactful campaigns with leading consumer brands. The MMA SMARTIES MENA Awards jury consisted of marketing thought leaders from MENA who voted on MMA MENA SMARTIES 2020’s winning campaigns after a thorough evaluation process of more than a hundred submissions.
In addition to the 13 listed below, InMobi won two of the association’s most coveted awards. For the second year running, the mobile industry leader was named Tech Enabler of the Year. And for the first time, it received the SMARTIES MENA 2020 Best-in-Show award for a Mars Snickers campaign it conducted in collaboration with Mediacom UAE and Xaxis UAE.
“2020 was a year unlike anything any of us have ever experienced before, featuring unique challenges that drove us to innovate on new solutions, dig deep into our creative reserves and forge still tighter bonds with our clients,” said Andy Powell, VP and Managing Director, EMEA at InMobi. “It's quite rewarding to see our close collaboration with agency partners, innovative spirit and creativity be acknowledged by the MMA. We thank the judges and salute the inspiring competition from other brands, agencies and technology providers across the region.”
InMobi also received awards in the following 13 categories:
- Location Based Services or Targeting: Hajj Pack Campaign for Hajj Pack / LifeBuoy / Unilever, Magna, Blis, DMS – GOLD
- Innovation: Axe Chill Campaign for Axe / Unilever, Magna, Anghami – GOLD
- Innovation: Snickers Hunger Support Campaign for Snickers / Mars, Mediacom UAE and Xaxis UAE – GOLD
- Machine Learning and AI: Snickers Hunger Support Campaign for Snickers / Mars, Mediacom UAE and Xaxis UAE – GOLD
- Brand Awareness: Vodafone Qatar 5G Launch Campaign – Red Velvet and Stop the Clock for Vodafone Qatar, Wavemaker Qatar – SILVER
- Product/Services Launch: Vodafone Qatar 5G Launch Campaign – Red Velvet and Stop the Clock for Vodafone Qatar, Wavemaker Qatar – SILVER
- COVID-19 Campaign of the Year: stc pay Stay at Home Campaign for stc pay, UM Saudi Arabia – SILVER
- Customer Experience: Snickers Hunger Support Campaign for Snickers / Mars, Mediacom UAE and Xaxis UAE - SILVER
- Data and Insights: Hajj Pack Campaign for Hajj Pack / LifeBuoy / Unilever, Magna, Blis, DMS – SILVER
- Data and Insights: Axe Chill Campaign for Axe / Unilever, Magna, Anghami – BRONZE
- Lead Gen/Direct Responses/Conversions: stc pay Stay at Home Campaign for stc pay, UM Saudi Arabia – BRONZE
- Mobile App: stc pay Stay at Home Campaign for stc pay, UM Saudi Arabia – BRONZE
- mCommerce: stc pay Stay at Home Campaign for stc pay, UM Saudi Arabia – BRONZE
For a full list of MMA SMARTIES MENA 2020 winners, please visit: https://www.mmamena.org/post/mmasmartiesmena2020winners
About InMobi
InMobi drives real connections between brands and consumers by leveraging its technology platforms and exclusive access to mobile intelligence. Its Marketing Cloud creates new paths for brands to understand, identify, engage and acquire connected consumers. As a leading technology company, InMobi has been recognized on both the 2018 and 2019 CNBC Disruptor 50 lists and as one of Fast Company’s 2018 World’s Most Innovative Companies. For more information, visit inmobi.com .
View source version on businesswire.com: https://www.businesswire.com/news/home/20210330006130/en/
Link:
About Business Wire
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Vedanta Resources Launches CopperTech Metals to Bolster U.S. Copper Security and Advance Technology and Infrastructure Transformation6.11.2025 17:45:00 CET | Press release
CopperTech Metals Combines World-Class Konkola Mines' Copper and Cobalt Producing Heritage with Cutting-Edge Mining Technology and Artificial Intelligence to Advance U.S. Critical Mineral Independence and Serve America's Growing Infrastructure Needs$1.5 Billion Investment Program to Leverage Advanced Mining and Cutting-Edge AI-Driven Resource Identification and Extraction Technology to Propel Konkola's Operations into One of the Largest in the World Vedanta Resources Limited ("Vedanta") today announced the launch of CopperTech Metals Inc. ("CopperTech" or the "Company"), a U.S.-domiciled company with a mission to 'Power the Copper Century' and to bolster America's copper security needs while capitalizing on surging copper demand driven by artificial intelligence, data center expansion, grid modernization, defense technologies and industrial onshoring requirements. CopperTech will1 own and operate the Konkola Copper Mines in Zambia, one of the highest-grade copper producing assets in th
NJ Bio Bridges the Translation Research Gap with the Asset Purchase and Integration of L2P®Services6.11.2025 17:11:00 CET | Press release
NJ Bio, Inc., a premier contract research and clinical manufacturing service provider in Princeton, New Jersey has announced the asset purchase and full integration of the research services of L2P Research Labs® (“Lab to Pharmacy”), further expanding its service portfolio, and bridging the translational research gap. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251106703527/en/ NJ Bio, Inc. now offers translational research services after completing asset purchase and full integration of the services of L2P® Research Labs, enhancing the discovery-to-development pipeline Currently, the attrition rate of biological molecules moving past phase 1 clinical trials is very high and the way to overcome this challenge is through translational research. NJ Bio specializes in preclinical and early-phase clinical research and development, with a primary focus on ADCs, bioconjugation, custom synthesis, oligonucleotides, and mRNAs. Howe
DevvStream Reports Fiscal Year 2025 Results and Advances Digital-Asset and Tokenization Strategy6.11.2025 17:01:00 CET | Press release
Company strengthens balance sheet, launches disciplined digital-asset treasury, and sets stage for acquisition-led growth in sustainability markets DevvStream Corp. (Nasdaq: DEVS) (“DevvStream” or the “Company”), a leading carbon management and environmental-asset monetization firm, today announced financial results for its fiscal year ended July 31, 2025, and provided an update on strategic initiatives designed to enhance liquidity, expand technology capabilities, and position the Company for scalable, acquisition-driven growth. Fiscal 2025 Highlights Completed Nasdaq listing and de-SPAC transaction, establishing DevvStream as one of the few publicly traded pure plays in carbon and renewable-energy asset monetization. Closed initial $10 million tranche under the Helena $300 million convertible-note facility, providing liquidity to launch the Company’s digital-asset treasury. Reported initial revenue as the Company begins monetizing its environmental-asset pipeline. Successfully comple
BST Global Launches 2026 AI + Data Impact Survey for the AEC Industry6.11.2025 16:41:00 CET | Press release
BST Global, the leading provider of AI-powered project intelligence™ solutions for the AEC industry, has launched its second annual global AI + Data Survey. Seeking insights from technology and data leaders of architecture, engineering and environmental consultancies around the world, the survey will be available until 11:59 p.m. ET, December 31, 2025. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251105615222/en/ BST Global, the leading provider of AI-powered project intelligence™ solutions for the AEC industry, has launched its second annual global AI + Data Survey. Seeking insights from technology and data leaders of architecture, engineering and environmental consultancies around the world, the survey will be available until 11:59 p.m. ET, December 31, 2025. Conducted in partnership with BST Global’s AI + Data Consortium and the American Council of Engineering Companies' (ACEC) Technology Committee, the survey focuses s
Scientist.com Wins Supplier Management Excellence Award at B2B Ecommerce Awards6.11.2025 15:43:00 CET | Press release
AI-enabled R&D orchestration platform honored for innovation and leadership in supplier integration and governance Scientist.com, the leading AI-enabled R&D orchestration platform for the life sciences, has been named the winner of the Supplier Management Excellence award at the prestigious B2B Ecommerce Awards. The honor recognizes organizations that set new standards in supplier network innovation, integration, and performance to deliver superior customer value. “Winning this award is a tremendous honor and a testament to our team’s relentless focus on simplifying and accelerating R&D,” said Andrew Nashed, VP, Supplier Relations at Scientist.com. “Our platform automates and optimizes the complex process of supplier management, enabling scientists to focus on innovation while we handle compliance, integration, and operational efficiency.” Scientist.com was recognized for its industry-leading approach to building and managing the world’s largest network of scientific service providers.
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom