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Infusion Partners With Anheuser-Busch to Accelerate Business Innovation Using Microsoft Hololens

Shock Top to Be First Beer Brand to Create Content for the Platform

NEW YORK, NY--(Marketwired - April 01, 2016) - Infusion is proud to announce participation in the Microsoft HoloLens Agency Readiness Program, a unique opportunity designed to connect major brands with trained solution providers, enabling them to develop holographic experiences that help transform business. Microsoft HoloLens is the world's first fully untethered holographic computer, running Windows 10. As one of only a few partners invited to participate in the program, and in partnership with Anheuser-Busch, Infusion featured an immersive prototype concept during March's BUILD 2016 developer's event in San Francisco. Shock Top will be Anheuser-Busch's first beer brand to join the platform, with plans for Michelob ULTRA to follow later this year.

"We are thrilled to be working with technology pioneers like Microsoft, and key clients like Anheuser-Busch," said Alim Somani, President, Infusion. "We are seeing clear application of this incredible technology across our enterprise clients and are excited to be able to evangelize the benefits of Microsoft's unique approach to Mixed Reality in our work for clients. Infusion has always prided itself on remaining on the cutting-edge, and this program helps us remain true to our mission."

"We're excited to bring Wedgehead's fun, unfiltered personality to life using Microsoft HoloLens," said Jake Kirsch, Vice President, Shock Top. "Infusion was a great partner as we sought to drive innovation on this new platform that we hope will surprise and delight our consumers." 

Infusion helps enterprises deploy meaningful digital solutions that transform their business. They rapidly develop technology-driven products and platforms through a blend of smart software engineering, user experience design and digital strategy. To learn more about Infusion, please visit www.infusion.com . To learn more about Shock Top, visit www.shocktopbeer.com . 

For additional information please contact:

Michael Isenberg
Director of Marketing
Infusion
misenberg@infusion.com

Lacey Drucker
Communications Manager
The High End
lacey.drucker@thehighend.beer

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