Immervision Orders Investigation by Ad Hoc Research to Clearly See Smartphone Camera Performance from End Users Point of View
Immervision , the Montreal-based developer and licensor of patented, wide-angle optics and imaging technology, today announced its 2020 Smartphone Camera survey results in cooperation with Ad Hoc Research.
Amid confusing end-user comments on photos and videos and disagreement between phone makers on what has to be done, Immervision decided to investigate what end-user like or don’t like from their phone’s cameras. It revealed no smartphone brand, even the flagship brands, is performing well in consumers’ experience in taking photos.
The survey included 1,557 consumers located in California, China and South Korea who selected pictures they preferred amongst 10 images for each of the four scenes comprising city landscape and people. Photos were taken on settings from the same angle and under the same environmental conditions. Results were based on region, age, gender. Data was collected February 20 - March 5, 2020.
Ad Hoc Research said, “Our study showed that with current functionalities, none of the phones tested could adapt properly to all the scenes captured. Indeed, the user's preference varies according to the type of scene and the content photographed (people vs. static objects). For users to be more satisfied with one phone, there should be a better adjustment of camera specifications based on the scene, since a certain field of view or a standardized line correction is not appropriate in all contexts.”
The smartphones getting the highest consumer praises were Sony Xperia 1, Google Pixel 4 XL and Vivo NEX 3 5G. No one phone performs well in all scenes.
“Adapting to the scene is paramount. End-users are clear; no smartphone performs well in photos in all contexts: poor face proportions, distorted buildings and statues are the norm,” said Alessandro Gasparini, Executive Vice President, Operations and Chief Commercial Officer of Immervision. “The winners vary depending on the scene, which demonstrates the need for adaptive solution and not one fit for all to perfect the field of view and deliver better distortion correction.”
- Scene content determined optimal field of view
- Preserving human face proportions is always more important than straight lines
- Consumers want more field of view when they feel they are missing something in the picture
- In building photography, straight lines are usually better than curves
- In some specific conditions, distortion on a landmark can be forgiving and score high
- Preferred distortion is dependent on the objects present and their location in a scene
Contact Immervision to view the entire report.
Immervision enables intelligent vision in any device. Our Deep Seeing technology and renowned experts in wide-angle optical design and image processing enable smart devices with superhuman eyes to capture high quality visual and contextual data. We invent, customize and license wide-angle lenses and imaging software technology for AI, machine vision and user applications, from capture to display, in the mobile, automotive, robotics, security, and other industrial and consumer product industries. www.immervision.com
About Business Wire
101 California Street, 20th Floor
CA 94111 San Francisco
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
WIPRO-LIMITED27.9.2020 08:54:11 CEST | Press release
Spirit of Wipro Run Brings Together Thousands of Participants Globally
TENCENT-MARKETING25.9.2020 12:23:16 CEST | Press release
BCG Collaborates with Tencent Marketing Insight to Release 2020 BCG x Tencent Digital Luxury Report
NY-PHILIP-MORRIS-INTL25.9.2020 12:17:14 CEST | Press release
U.S. MRTP Authorization Pathway Explored in PMI’s Latest Scientific Update
PA-PALLADIO-BIOSCIENCES25.9.2020 12:11:11 CEST | Press release
Palladio Completes $20 Million Series B Financing
ANT-GROUP25.9.2020 09:56:12 CEST | Press release
Ant Group Launches “Trusple,” an AntChain-Powered Global Trade and Financial Services Platform for SMEs and Financial Institutions
MA-IPSEN25.9.2020 07:02:05 CEST | Press release
Ipsen Appoints Philippe Lopes-Fernandes as Executive Vice President, Chief Business Officer
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.Visit our pressroom