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NielsenIQ announces Tracey Massey as Chief Operating Officer

Today, NielsenIQ, a global information services company, has named Tracey Massey as the company’s first Chief Operating Officer (COO). Reporting to the Chief Executive Officer and will oversee all commercial and product aspects, responsible for revenue, product development plans, business units’ strategies, and all market-facing aspects of NielsenIQ.

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“Tracey will play an integral role in the continued transformation of NielsenIQ, placing even more emphasis on sustainable growth through the execution of our strategic initiatives,” said Jim Peck, Executive Chairman and Chief Executive Officer of NielsenIQ. “She brings more than 30 years of industry experience and a successful track record in growing and expanding global business, but most importantly her passion for serving customers and nurturing highly engaged teams will be key in our evolution.”

Tracey most recently served as Global President and Chief Executive Officer of Mars Pet Nutrition, where she led the world’s largest pet food business, revamping its product portfolios for continuous growth under her leadership. Prior to that role, she was Regional President Mars Confectionary Americas, where she successfully led her team through the integration of Mars Chocolate Americas with the Wrigley Co. Americas.

“I am excited to join NielsenIQ and look forward to using my experience in the fast-moving consumer goods (FMCG) industry to help build a successful future for the company,” said Tracey Massey.

About NielsenIQ
NielsenIQ, a global information services company, delivers the gold standard in consumer and retail measurement, through the most connected, complete, and actionable understanding of the evolving global, omnichannel consumer. NielsenIQ is the source of confidence for the industries we serve and the pioneer defining the next century of consumer and retail measurement. Our data, connected insights, and predictive analytics optimize the performance of CPG and retail companies, bringing them closer to the communities they serve and helping to power their growth.

NielsenIQ, an Advent International portfolio company, has operations in 90+ markets, covering more than 90% of the world’s population. For more information, visit NielsenIQ.com

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