Haier Extends Spring Festival Greetings to Global Customers, Encouraging People With Different Cultural Backgrounds to Celebrate Family Reunion
As the Spring Festival, also known as the Chinese New Year, is around the corner, the whole China nation and all the Chinese communities around the world are brimming with the festive atmosphere. Different countries with different cultural backgrounds will together celebrate the festival.
This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20180211005079/en/
Despite the cultural differences and different ways of celebrating the new year across the world, people all over the world share the same attachment to their family. As a global leading home appliances brand and an active member of China’s National Brands Project, Haier recently released a series of new year videos to promote the “family culture”, which featured a loving American family, a romantic French family, a hardworking New Zealand family, and a cross-border Chinese family. The featured families span different continents and hemispheres, providing a unique global perspective on the occasion of the festival season.
Different traditions in different countries result in the diversified family cultures. However, for the Chinese people and all the people around the world, family is their emotional harbor and “reunion” is the best way to rejuvenate the family tie. Haier has entered every family’s daily life with its smart technologies, met their varied needs, and accompanied them in the most memorable new year moments.
In the past 33 years, Haier has explored the needs of different families in different countries and formed its unique global family culture. Its lineup of six brands, namely Haier, Casarte, Leader, GE Appliance, Fisher & Paykel, and AQUA, provide a wide range of products for various smart home scenarios.
By meeting the diversified demands of customers from different cultures and classes, Haier has successfully served global families and become a window to the global family culture. With a global vision and the capability to explore differentiated demands of global customers to facilitate them with enhanced lifestyles, Haier has become a global leading player in the home appliances industry and a model for Chinese global brands.
Watch the video here: https://youtu.be/n2TjWYsQHAA !
Information om Business Wire
101 California Street, 20th Floor
CA 94111 San Francisco
Følg pressemeddelelser fra Business Wire
Skriv dig op her og modtag pressemeddelelser på mail. Indtast din mail, klik på abonner og følg instruktionerne i den udsendte mail.
Flere pressemeddelelser fra Business Wire
IL-CUSHMAN-&-WAKEFIELD16.7.2018 15:51 | pressemeddelelse
Cushman & Wakefield To Acquire Its Irish Affiliate From Sherry FitzGerald Group
CA-ANDERSEN-TAX16.7.2018 15:32 | pressemeddelelse
Fischer & Schickendantz and Solution Alliance SRL Adopt Andersen Brand in Uruguay
NY-NORSK-TITANIUM16.7.2018 13:02 | pressemeddelelse
Norsk Titanium Produces Space Demonstration Hardware
NY-COTY16.7.2018 13:02 | pressemeddelelse
CALVIN KLEIN Fragrances Announces Lupita Nyong'o and Saoirse Ronan as Faces of CALVIN KLEIN WOMEN
NC-BANK-OF-AMERICA16.7.2018 12:47 | pressemeddelelse
Bank of America Reports Second-Quarter 2018 Financial Results
BANK-OF-SINGAPORE16.7.2018 11:38 | pressemeddelelse
Bank of Singapore is the First Singapore Private Bank to Receive Regulatory Approval to Open a Wealth Management Subsidiary in Luxembourg
I vores nyhedsrum kan du læse alle vores pressemeddelelser, tilgå materiale i form af billeder og dokumenter, og finde vores kontaktoplysninger.Besøg vores nyhedsrum