Fukushima Sake Takes the World by Storm! Release of YouTube Videos Conveying the Allure of Fukushima Sake and Pride of Its Brewmasters
Under its slogan, "Future from Fukushima," the governmental departments of Fukushima Prefecture have been primarily using Facebook as their information-sharing platform, providing a forum for anyone in or outside the prefecture to participate and interact. Here, all government departments collaborate to build a sense of unity in conveying the 'Wonder' and 'Now' of Fukushima to all, throughout the world.
This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20160121005572/en/
Fukushima-produced sake favored as it earns "Champion Sake" at IWC
Fukushima-produced sake was awarded "Champion Sake" in the sake category at IWC 2015 (International Wine Challenge 2015), an international wine competition held annually in London to assess excellence in wines. Sake from the Fukushima region has also been awarded the Gold Prize in Japan's "National New Sake Awards Ceremony" for the 2014 Brewery Year. This marks a third consecutive year for Fukushima sake to capture the award, giving them the distinction of being the foremost sake in Japan. Already well-known in their home country of Japan, sake from Fukushima has been capturing the attention of people worldwide.
On January 15, 2016 the prefecture has officially released YouTube videos brimming with the compelling appeal of Fukushima's world-renowned sake.
Sake brewmasters are relentless in their efforts into creating sake with the resolve to offer people "even better" and "even more exquisite" sake. The videos express the traditions that such artisans have passed down from brewer to brewer, their unremitting discipline, and how they face the challenge of bringing their craft into the future. It is a video that should not be missed.
Four different videos that tell the story from brewery floor to securing their place as the world's best sake
Best in the World Edition
Filmed at PRESENTING JAPAN, which was held in London England in October of 2015, this video introduces the sake of Fukushima, which is beginning to make its mark worldwide. The video reveals the reaction of people overseas getting their first taste of Fukushima sake as well as a glimpse of the IWC awards ceremony.
Best in Japan Edition
This video showcases young brewmasters in the prefecture whose future endeavors hold high expectations, as well as locations such as the Fukushima Technology Center's Aizu Wakamatsu Technological Assistance Center. With a special focus on the brewing artisans, this video introduces people to the sake of Fukushima, the most highly acclaimed sake in Japan.
Three Minute Edition
With scenes from both the "Best in Japan Edition" and "Best in the World Edition," this video adds interviews with four young brewmasters from the prefecture as well as other content. Through their passionate words and enthusiasm towards producing sake, the video conveys the pride of sake brewmasters who dedicate efforts towards their craft on a daily basis.
Three Minute Edition
This video presents an English subtitled version of the Three Minute Edition in order to allow English speakers around the world to also appreciate the appeal of Fukushima's sake as well as the hopes and pride of its makers.
For inquiries concerning this release, please contact:
Tatsushi Otsuki, +81-24-521-7124
Public Relations Division, Governor’s Policy Department reporting directly to the Fukushima Governor
2-16 Sugitsuma-cho, Fukushima-city 960-8670
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