FREE NOW joins The Climate Pledge


Europe’s leading multi-mobility platform takes another step to commit to its Net-Zero Initiative and signs The Climate Pledge, a commitment co-founded by Amazon and Global Optimism

Hamburg, February 17 - FREE NOW joins The Climate Pledge, a commitment co-founded by Amazon and Global Optimism to achieve net-zero carbon emissions by 2040 — a decade ahead of the Paris Agreement’s goal of 2050. FREE NOW is committed to reaching Net-Zero even earlier: the tech company will target 100% zero emission rides by 2030 in all key European markets.

The Climate Pledge, a commitment to reach the Paris Agreement 10 years early and be net-zero carbon by 2040, was founded in 2019 by the global retail company, Amazon, and Global Optimism, an enterprise that focuses on social and environmental change. More than 53 companies joined the Pledge until today, sending an important signal that there will be rapid growth in demand for products and services that help reduce carbon emissions.

“As the U.S. takes an important step forward in the fight against climate change by officially rejoining the Paris Agreement this week, I am excited to welcome 20 new companies to The Climate Pledge who want to go even faster,” said Jeff Bezos, Amazon founder and CEO. “Amazon co-founded The Climate Pledge in 2019 to encourage companies to reach the goals of the Paris Agreement 10 years early, and we’re seeing incredible momentum behind the pledge with 53 companies from 18 industries across 12 countries already joining. Together, we can use our collective scale to help decarbonize the economy and preserve Earth for future generations.”

FREE NOW introduced its Move To Net-Zero Initiative in January 2021 which includes at least 50% fully electric vehicle rides by 2025, 100% zero emission rides by 2030 in all of its European markets, as well as immediate carbon-neutrality through offsetting. “We are thrilled to be joining other sustainability-minded companies with The Climate Pledge. It is our ambition and our commitment to the cities where we operate, to do our bit to reduce emissions and make it easier for people to take the environmentally friendly option,” said Marc Berg, FREE NOW CEO. “We are proud of the progress we’ve already made toward our commitments, but we can and will go much further.”

Signatories to The Climate Pledge agree to:

  • Measure and report greenhouse gas emissions on a regular basis;
  • Implement decarbonization strategies in line with the Paris Agreement through real business changes and innovations, including efficiency improvements, renewable energy, materials reductions, and other carbon emission elimination strategies;
  • Neutralize any remaining emissions with additional, quantifiable, real, permanent, and socially-beneficial offsets to achieve net-zero annual carbon emissions by 2040 — a decade ahead of the Paris Agreement’s goal of 2050.

FREE NOW targets to reach the goals of the The Climate Pledge by 2030, 20 years ahead of the Paris Agreement, and become the first mobility platform in Europe to be Net-Zero across all of its European markets.


Jana Tilz
Director of Communications
Phone: +49 (0) 160 95161455


Information om FREE NOW


FREE NOW is the multi-service mobility joint venture backed by BMW Group and Daimler AG. Next to ride hailing, FREE NOW also offers micro-mobility services such as e-scooters, e-bikes, e-vespas as well as car sharing. It consists of the services FREE NOW (10 European markets) and Βeat (5 Latin American and 1 European market). Summed up, those services currently attract 50 million users in 16 markets and more than 150 cities. FREE NOW is therefore the biggest multi-service mobility provider in Europe and the fastest-growing ride-hailer in Latin America. FREE NOW works with various third party providers to offer their customers an even wider range of options to get from A to B. In total, around 2,000 employees in around 35 offices work for the services of FREE NOW, which is led by CEO Marc Berg.

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