Exclusive Group Adds Mellanox to BigTec Portfolio
Exclusive Group, the value-added services and technologies (VAST) group, today announced it has struck a major distribution agreement with Mellanox Technologies to add the market-leading vendor’s datacentre interconnect solutions to the global BigTec portfolio. The deal, which sees Mellanox and BigTec team up in 24 countries across EMEA and APAC, brings global expansion opportunities to both parties as well as hundreds of reseller partners, providing the ideal complement to storage and hyper-converged solutions from fellow BigTec vendors including Nutanix and Rubrik.
“Mellanox has a unique and comprehensive technology offering that reflects both its commitment to open standards in networking and cloud computing, and its hunger to continually disrupt the datacentre market,” said Martin Bichler, Group Vendor Manager, BigTec. “This is yet another bonus for BigTec specialist resellers and global GSIs, as we collectively reap the dividend of a highly-aligned, multi-vendor portfolio that expands and converts more deal opportunities around datacentre transformation.”
Mellanox’s open Ethernet and InfiniBand solutions are available in a total of 24 BigTec countries across Europe, the Middle East, Africa, Asia and Australasia. The partnership has already netted major deals in Spain, France and the Nordics, that include Mellanox solutions alongside other BigTec vendors. A coordinated wave of marketing campaigns and events targeting partner recruitment, lead generation and solution cross-selling are planned over the coming months to build significant pipeline revenue.
“BigTec’s global footprint, focus upon datacentre transformation and experience with disruptive technologies were compelling reasons to tie in a distribution agreement that we believe can deliver significant growth,” said Darrin Chen, VP Worldwide Channels, Mellanox Technologies. “We are also very positive about the synergies that exist with other BigTec vendors like Nutanix, and the value this creates for business partners and customers. We share an advanced understanding of what the market needs in each territory and look forward to executing on our growth plans together.”
Greg Halse/Ellie Stansfield
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