Disruptive Portuguese men's footwear brand brings craftsmanship into the modern era
LONDON, Dec. 20, 2017 (GLOBE NEWSWIRE) -- Customisation is the new frontier for luxury goods online, and is now going even further as e-commerce makes bespoke products more accessible. With consumers desiring products configured exactly to their needs and tastes, mass customisation is forecast for extreme growth.
The benefit of this model is that purchase is made before production - a major advantage for businesses that operate in trend-driven sectors like fashion, where consumer demand can be unpredictable.
At the heart of the mass customisation e-commerce trend comes Undandy , the handcrafted, fully customisable dress shoe brand for men.
Without a middle man or bricks and mortar presence, Undandy is the latest disruptive e-commerce footwear brand, with a direct-to-consumer business model offering made-to-order shoes for men that are handcrafted in Portugal and sold at an honest price.
Guided by an online 3D platform, men can customise dress shoes, designing their unique creations in the comfort of their own home or on-the-go, and have them delivered to their door within two weeks.
With the best production time in the market and a unique price/quality ratio, Undandy offers men virtually limitless customisation possibilities, with the freedom to choose every detail imaginable; from the style, model, choice of leather, stitching, laces - even down to engraving on the soles.
Proving just how exponential the growth can be in this sector - in shy of just one year, Undandy has gone from selling 100 shoes a month to over 1,500 in over 100 countries.
Production capabilities withstanding, Undandy has vast potential when it comes to scalability, largely in thanks to its direct-to-consumer approach and global front door.
Each pair of Undandy shoes is handcrafted by third generation cobblers in Portugal's footwear capital Sao Joao da Madeira, using the finest French and Italian leather.
Rafic Daud, co-founder and CEO at Undandy believes this to be the bedrock of the brand: "We are proud to be supporting a community in Portugal that has hundreds of years of expertise and a somewhat overlooked heritage of world class craftsmanship."
By bringing centuries of old craftsmanship to the forefront of the e-commerce, customisation boom, Undandy leverages the best of both worlds - reviving traditional values and appreciation of fine craftsmanship through modern technology.
For more about Undandy and its disruptive entry into the luxury footwear market, read more in the latest edition of European CEO, available in print, on tablet and online now:
World News Media is a leading publisher of quality financial and business magazines, which enjoys a global distribution network that includes subscriber lists of prominent decision-makers around the world.
CONTACT INFORMATIONWorld News Media
+44 (0)20 7553 4162
Information om Nasdaq OMX
Følg pressemeddelelser fra Nasdaq OMX
Skriv dig op her og modtag pressemeddelelser på mail. Indtast din mail, klik på abonner og følg instruktionerne i den udsendte mail.
Flere pressemeddelelser fra Nasdaq OMX
Vricon23.2.2018 19:22 | pressemeddelelse
Vricon launches Telco Suite at Mobile World Congress
Excel Dryer Inc.22.2.2018 16:01 | pressemeddelelse
Leading the industry: Excel Dryer is the first hand dryer manufacturer to publish third-party, verified Environmental Product Declarations (EPDs)
Magna International Inc.22.2.2018 11:02 | pressemeddelelse
Magna Announces Fourth Quarter and 2017 Results and Raises Quarterly Cash Dividend by 20%
Percona22.2.2018 09:02 | pressemeddelelse
Percona Unveils Full Conference Session Schedule for the Annual Percona Live Open Source Database Conference 2018
Taconic Biosciences21.2.2018 19:15 | pressemeddelelse
Taconic Biosciences Announces the Formation of Scientific Advisory Board
TrueCommerce21.2.2018 16:01 | pressemeddelelse
TrueCommerce Dynamics 365 Solution Featured on Microsoft AppSource
I vores nyhedsrum kan du læse alle vores pressemeddelelser, tilgå materiale i form af billeder og dokumenter, og finde vores kontaktoplysninger.Besøg vores nyhedsrum