EMX
NEW YORK, May 09, 2018 (GLOBE NEWSWIRE) -- bRealTime and Clearstream have merged to form EMX, a new programmatic marketplace. EMX will offer more powerful media solutions across supply, demand and data to publishers, advertisers, ad tech providers and agencies, including increased efficiencies, heightened transparency and an overall lift in ROI.
EMX combines the services of bRealTime, an automated global marketplace specializing in direct-to-consumer access through technologies like header bidding, with Clearstream, the leading deterministic data and decisioning platform for advertisers and brands. As an integrated business, EMX gives clients access to a unified supply chain providing access to more audiences on all screens, including TV, OOH, mobile and desktop.
Mike Zacharski , formerly CEO of bRealTime, has been named CEO of EMX. Brian Mandelbaum , previously CEO of Clearstream, will assume the role of President & Chief Strategy Officer. They will lead the ongoing development of EMX's industry-leading products, which combine premium supply, demand and data under one solution. The new EMX business is supported by a team of veteran digital media practitioners, data scientists and technologists.
"The digital marketplace has given marketers the power to reach and engage with consumers in seemingly limitless ways, however, with its meteoric rise, it has brought a new breed of challenges - from fraud, excessive complexity and cost, to black box behavioral data sets," said Zacharski. "With EMX, we have pioneered a new industry standard that helps solve for these issues."
Additional benefits of EMX include:
- Increased scale, increased transparency and increased ROI for all parties.
- Publisher and advertiser transactions are united in a single space, giving publishers access to more advertising partners, and advertisers access to more publisher partners, increasing scale for both.
- Parties have greater oversight of the entire programmatic process, as well as access to more data about how their content and strategies are performing, increasing transparency and safety for both.
- Increased transparency and data access allows both parties to better optimize their outputs, maximizing ROI for all.
- Simplifies the programmatic transaction process for clients with bespoke tools and solutions.
Continued Zacharski: "By bringing our proprietary tools and talented specialists together, we've been able to create a marketplace using best-of-breed technologies that deliver genuine ROI for both publishers and advertisers."
PRESS CONTACT:
Marielena Santana
DiGennaro Communications
marielena.santana@digennaro-usa.com
ABOUT EMX
EMX is a digital solutions provider that connects publishers, advertisers and agencies with consumer data, proprietary tools and innovative technology through EMX's programmatic media marketplace. Formed from the union of bRealTime and Clearstream, EMX provides increased scale, transparency and data access, allowing both advertisers and publishers to better optimize their outputs, thus optimizing ROI for all.
WEB:
Information om Globenewswire
Følg pressemeddelelser fra Globenewswire
Skriv dig op her, og modtag pressemeddelelser på e-mail. Indtast din e-mail, klik på abonner, og følg instruktionerne i den udsendte e-mail.
Flere pressemeddelelser fra Globenewswire
Strategic Investments A/S3.7.2025 08:45:25 CEST | Pressemeddelelse
Meddelelse nr. 13/2025: Indre værdi pr. 30. juni 2025
Sampo plc3.7.2025 08:35:00 CEST | Press release
Sampo plc: Disclosure Under Chapter 9 Section 10 of the Securities Market Act (BlackRock, Inc.)
Tallink Grupp3.7.2025 08:00:00 CEST | Press release
AS Tallink Grupp Statistic for June and the Second Quarter of 2025
Fingerprint Cards AB3.7.2025 08:00:00 CEST | Press release
Record date for reverse share split in Fingerprint Cards AB (publ)
Huhtamäki Oyj3.7.2025 08:00:00 CEST | Press release
Change in Huhtamaki’s Global Executive Team
I vores nyhedsrum kan du læse alle vores pressemeddelelser, tilgå materiale i form af billeder og dokumenter samt finde vores kontaktoplysninger.
Besøg vores nyhedsrum