Easy Visual Launches App For Targeted Advertising Reach Through Smartphones
Easy Visual has launched Banners App - a mobile application that shows targeted banners ads to users when they unlock their smartphones.
Recent Boston Consulting Group research indicates that consumers spend 25% of their total offline and online media consumption time on mobile phones. However, advertisers spend only 12% of their budgets on mobile ads. Mobile advertising is unappreciated by some brands and it results in a loss of potential clients. Easy Visual has decided to change the situation.
69% of consumers from 18 to 39 years old use smartphones to look for products before buying them. Banners App offer brands and advertisers ads shown only to their target audiences, real views, statistics on the number of views and the conversion rate. Companies get potential customers, brand recognition and better ROI. It avoids brand reputational loss, because users voluntarily look at the advertising messages.
Easy Visual is an innovative advertising network that provides advertisers and brands with opportunities to customize their ads in accordance with customers’ interest and needs. On September 9th 2018, at the FutureNet World Convention in Macau, the company announced the launch of Banners App. Since starting, the company has already had an audience of 3,5 in 190 countries.
“The advertisement is targeted on each separate user in accordance with the personal characteristics. Thus, brands can be sure that their advertisement is shown to the target audience and users see only relevant advertising corresponding to their interests. At the same time, users can visit the website of a brand by clicking on the banner or simply close the ad. The display of advertisement if real and not conditional as it often happens in banner advertising where users may not even see the banner that is paid by advertisers” , - Rafal Szymanski, Easy Visual CEO.
Banners App is a mobile Android-based application that is activated every time a user unlocks a phone. Users indicate their personal information in the app and the ads targeting is customized in accordance with the location, gender, marital status, education, languages, interests, professional achievements, and wellness. App users can also set how often they want to see ads. The app is already available for download on Google Play .
Detailed information about the project is available at Easy Visual official website
Information om Business Wire
101 California Street, 20th Floor
CA 94111 San Francisco
Følg pressemeddelelser fra Business Wire
Skriv dig op her, og modtag pressemeddelelser på e-mail. Indtast din e-mail, klik på abonner, og følg instruktionerne i den udsendte e-mail.
Flere pressemeddelelser fra Business Wire
NY-IFF15.2.2019 22:17:10 | Pressemeddelelse
IFF Recognized by SAM’s 2019 “Industry Mover” Sustainability Award
SFL15.2.2019 19:03:08 | Pressemeddelelse
SFL: strong financial position and results in 2018, consolidating the Group’s position as a prime player
NEW-WORLD-DEVELOPMENT15.2.2019 11:13:12 | Pressemeddelelse
5 Happening Cultural Destinations to Visit in 2019
ISAE-SUPAERO15.2.2019 10:38:10 | Pressemeddelelse
ISAE-SUPAERO Launches a New MOOC about Flight Mechanics
RED-REPLY15.2.2019 10:32:09 | Pressemeddelelse
REPLY: Red Reply Wins the Oracle “Partner of the Year Autonomous” Award
POSIFLEX-GROUP15.2.2019 09:02:04 | Pressemeddelelse
Posiflex showcases new Interactive Self-Service Kiosks and IoT Retail Product Innovations at EuroCIS 2019
I vores nyhedsrum kan du læse alle vores pressemeddelelser, tilgå materiale i form af billeder og dokumenter samt finde vores kontaktoplysninger.Besøg vores nyhedsrum