Business Wire



Kaufland Group Announces That Following a Rigorous Selection Process, It Has Signed a Substantial Contract with Displaydata for the Supply of Electronic Shelf Edge Labels (ESLs) to its Stores Across Europe

Kaufland Group announces that following a rigorous selection process, it has signed a substantial contract with Displaydata for the supply of Electronic Shelf Edge Labels (ESLs) to its stores across Europe.

About Kaufland Group

Kaufland Group operates more than 650 hypermarkets in Germany. The company’s headquarters is located in Neckarsulm, Baden-Wurttemberg. Kaufland offers its customers a wide range of goods with up to 60,000 products. The focus is on freshness: fruit and vegetables, dairy products, meat and sausage, cheese and fish - in self-service as well as over the counter. Customers can choose between many brand-name and attractive private label products. The product range also contains a great variety of regional quality products. In addition, Kaufland offers household goods, electrical appliances, textiles, stationeries, toys, seasonal products and weekly special offers.

About Displaydata

Displaydata is the leader in the design and supply of dynamic digital display solutions incorporating fully graphic electronic shelf labels (ESLs). We help retailers optimise revenues and margins by improving the customer experience at the shelf-edge, where most purchasing decisions are made.

Displaydata’s ESLs, with the option of integrated Bluetooth Low Energy beacons, enable retailers to control and drive in-store pricing and promotions with speed, agility and consistency. Fully graphic and available in three colours, the ESLs can display product, price, promotion, stock levels, social reviews, currency details and much more. Displaydata’s ESLs are part of an architecture designed in partnership with retailers to be enterprise ready. The trusted platform is simple to install and needs the least amount of in-store hardware of any vendor. The wireless network is secure and the robust software enables the centralised management of any number of ESLs, across any number of stores.

For more information, please visit:


Paul Milner, +44 (0)1344 292 114
Marketing Director



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