Digital Element signs VUBIQUITY to take geographic rights management to the next level with its location-based technology
Digital Element , the leading provider of IP geolocation technology , today announced that VUBIQUITY, a global leader in premium content services, has deployed its NetAcuity hyperlocal IP geolocation technology to enhance its geographic rights management capability globally – with a particular focus on Africa and Latin America.
VUBIQUITY works with hundreds of film studios, television networks, and independent content owners to provide premium content to more than 1,100 global video distributors, reaching almost 109 million households. With the need for live and on-demand content to be accessible on-the-go, as well as at home, content owners require that providers implement effective IP geolocation filtering technologies within their content distribution platforms, to maintain distribution rights.
Operating a cost-effective business, VUBIQUITY offers a full scope of managed services from licensing to delivery, including digital and over-the-top content distribution to major media and video providers. VUBIQUITY needed to find an IP geolocation provider that would offer accurate and reliable data for African and Latin American regions. The company selected Digital Element’s IP Intelligence and geolocation solution, NetAcuity, to access very accurate, comprehensive IP datasets that have global coverage and are continually updated. NetAcuity is the defacto standard IP geolocation data in the industry, which enables actionable information about online users such as geographic location, proxies, and virtual private networks (VPNs) ― all while respecting the user’s right to privacy.
“We needed to access data in the African and Latin-American regions, and while the studios we work with do offer a list of approved IP geolocation technology providers, many of the companies tend to operate only in very specific parts of the world," explained Allan Dembry, CIO, Head of Global Engineering, VUBIQUITY. "Digital Element's NetAcuity is the gold standard in the industry, and we take comfort in knowing that we are using reliable, high quality geographic proxy and VPN datasets, which meet the studios’ licensing requirements."
Digital Element is the global leader and industry pioneer in IP geolocation technology. Its intelligence solution provides the most detailed, hyperlocal dataset available worldwide today that complies with the highest standards of end-user privacy.
Charlie Johnson, Digital Element’s Vice President, UK and Ireland, commented: “We are very excited to be working with such a rapidly-growing, global company as VUBIQUITY, to help improve the service it provides to studios and distributors. The ability to holistically evaluate user location along with proxy is invaluable, and our technology is empowering VUBIQUITY to uncover actionable insights into the behaviours of online viewers – while protecting their right to privacy – to deliver the best possible viewing experience for customers around the world.”
VUBIQUITY joins some of Digital Element’s other high-profile data management and advertising platform clients including Channel 5, Teads.tv, YouView, Hulu, CNN, Disney Interactive, Sony Pictures, Turn, Videology, ESPN, and many others.
About Digital Element
Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives ― from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit http://www.digitalelement.com for more information on how to bring the power of location to the online world. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc .
VUBIQUITY connects content owners and video providers to deliver entertainment to viewers on any screen. Working with nearly 650 leading film studios, television networks, independent producers and Multi Channel Networks, VUBIQUITY brings premium content to over 1,000 global video distributors spanning 109 million households. Through its digital distribution arm Juice Worldwide, VUBIQUITY is one of the world’s leading providers of premium content to top OTT platforms. Privately held, VUBIQUITY has offices in Los Angeles, Toronto and London.
GingerMay PR for Digital Element
Information om Business Wire
101 California Street, 20th Floor
CA 94111 San Francisco
Følg pressemeddelelser fra Business Wire
Skriv dig op her og modtag pressemeddelelser på mail. Indtast din mail, klik på abonner og følg instruktionerne i den udsendte mail.
Flere pressemeddelelser fra Business Wire
NJ-SYNCHRONOSS26.2.2018 00:21 | pressemeddelelse
Sprint Selects Synchronoss to Lead its Digital Transformation
HUAWEI25.2.2018 14:32 | pressemeddelelse
Huawei Brings the All-Connected World to Mobile World Congress
PATIENT-SAFETY-MOVEMENT24.2.2018 11:02 | pressemeddelelse
The 6th Annual World Patient Safety, Science & Technology Summit Kicked off with an Important Announcement about the Progress Being Made to Save Lives in Hospital Settings
CCWW24.2.2018 10:08 | pressemeddelelse
WuQi Technologies is Latest Licensee of CCww’s NB-IoT UE Protocol-Stack Software
IDEMIA23.2.2018 16:59 | pressemeddelelse
IDEMIA and Octo Telematics Reinvent Car Sharing Experience by Adding Facial Recognition to EasyOpen Solution
SM-OPTICS23.2.2018 15:02 | pressemeddelelse
SM-Optics Unveils First FLEXSET Chip, Paving the Way to Optical Micro Nodes
I vores nyhedsrum kan du læse alle vores pressemeddelelser, tilgå materiale i form af billeder og dokumenter, og finde vores kontaktoplysninger.Besøg vores nyhedsrum