Business Wire

DIGITAL-ELEMENT

Share
Improve Digital Enhances Video Ad Targeting with Digital Element’s Location-Based Technology

Digital Element , the leading provider of IP geolocation technology , today announced Improve Digital, the all-in-one advertising platform for publishers, content providers, and broadcasters, has adopted its NetAcuity Edge hyperlocal targeting solution to ensure its customers can serve the right ads, to the right audience, in the right location.

Digital Element’s technology has been integrated into 360 Polaris, Improve Digital’s full stack monetisation technology platform for video, web, and mobile content providers. This programmatic advertising solution integrates both a premium ad server and a supply side platform to help content providers maximise revenue in a fully transparent way. Improve Digital has more than 250 media partners, and works with major brands including Hearst, eBay, IDG, and more.

Improve Digital selected Digital Element to increase the granularity and accuracy of its geographic targeting data and meet the growing demands of its premium clients and their advertisers. The 360 Polaris technology works across all formats and devices – incorporating video, native advertising, rich media, and display ads – so it is vital Improve Digital can identify the consumer’s location to serve accurately targeted and correctly optimised ads. By incorporating the NetAcuity Edge™ technology, Improve Digital allows its clients to better understand their customers’ locations and provides unrivalled targeting precision for video advertising across multiple devices. Also the deployment of additional Digital Element databases connection type, ISP and mobile carrier provides supplementary targeting capabilities.

“Our business is built on providing accurate insights into high-value ad inventory and audiences, being a trusted and transparent partner to our clients and serving the best interests of publishers, content providers, and broadcasters,” commented Garry Turkington, Chief Technology Officer of Improve Digital. “The quality of service we provide depends on a reliable, transparent, and trusted source of data, and Digital Element's geolocation technology broadens and complements our product offering both globally and locally, further elevating our position in the marketplace.”

Digital Element’s NetAcuity Edge™ combines traditional infrastructure analysis with insight gleaned from a network of global commercial partners to better map the internet. The result is the most granular and accurate hyperlocal geotargeting solution that maintains user anonymity and complies with the highest standards of end-user privacy.

Charlie Johnson, Digital Element’s Vice President, UK & Ireland, commented: “Improve Digital is a leading player in the video advertising industry, and their ability to provide a premium service for content providers is reliant on high quality data to form accurate targeting profiles. This will be made possible by the integration of our exceptionally granular hyperlocal data into the 360 Polaris platform, and we look forward to helping them achieve the standards expected by their impressive client base.”

Improve Digital joins Digital Element’s portfolio of high-profile clients which includes: Disney Interactive, Sony Pictures, CNN, BBC, ESPN, Channel 5, Hulu, CBS Interactive, YouView, Turn, Videology and Teads.tv.

About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives ― from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit http://www.digitalelement.com for more information on how to bring the power of location to the online world. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc .

About Improve Digital

Improve Digital is the All-in-One Advertising Platform for Publishers, Content Providers and Broadcasters.

Improve Digital’s mission is to build smart, efficient, and responsible digital businesses for its enterprise customers. It creates the technology that makes advertising marketplaces possible. Content providers, digital publishers and broadcasters use that technology to monetise their video, mobile and web advertising inventory.

The company works with over 250 of the world’s top media owners and, through them, supports the efforts of 112,000 advertisers each month. Improve Digital is a Swisscom company with offices located in London, Amsterdam, Munich, Antwerp, Milan, Barcelona and Paris.

For more information, please visit http://www.improvedigital.com/

Contact:

GingerMay PR for Digital Element
Naomi Whittome
Naomi.whittome@gingermaypr.com
+44 (0) 203 642 1124
or
Improve Digital
Henriëtte Gathier
h.gathier@improvedigital.com
+31 (0) 623824823

Link:

ClickThru

About Business Wire

Business Wire
Business Wire
101 California Street, 20th Floor
CA 94111 San Francisco

http://businesswire.com

Subscribe to releases from Business Wire

Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from Business Wire

NIKE, Inc. Board of Directors Announces Long-Time Nike Veteran Elliott Hill to Return as President and Chief Executive Officer John Donahoe to Retire from Nike19.9.2024 22:15:00 CEST | Press release

The Board of Directors of NIKE, Inc. (NYSE:NKE) announced today that Elliott Hill will become President and Chief Executive Officer of NIKE, Inc., effective October 14, 2024. Hill will also become a Director of the NIKE, Inc. Board of Directors and a member of the Executive Committee. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240919388699/en/ Incoming NIKE, Inc. President & CEO Elliott Hill (Photo: Business Wire) “I am excited to welcome Elliott back to NIKE. Given our needs for the future, the past performance of the business, and after conducting a thoughtful succession process, the Board concluded it was clear Elliott’s global expertise, leadership style, and deep understanding of our industry and partners, paired with his passion for sport, our brands, products, consumers, athletes, and employees, make him the right person to lead Nike’s next stage of growth,” said Mark Parker, Executive Chairman of NIKE, Inc. “Pers

Andersen Global styrker båndene i Asien med yderligere medlemsvirksomheder19.9.2024 20:53:00 CEST | Pressemeddelelse

Andersen Global tilføjer medlemsvirksomheder i Asien og Stillehavsområdet, hvor VDB Loi-kontorerne i Cambodja og Vietnam tager Andersen-brandet i brug. Andersen i Cambodja og Andersen i Vietnam har under ledelse af Managing Partner Jean Loi og Senior Partner Edwin Vanderbruggen arbejdet i regionen i mere end 10 år. De udbyder en omfattende suite af skatterelaterede og juridiske tjenester, herunder inden for bankvæsen og finans, fusioner og opkøb, virksomhedsrådgivning, skatterådgivning, transfer pricing og tvister og retssager. "Efterhånden som det økonomiske landskab udvikler sig og bliver mere komplekst, går vores kunders forventninger og behov samme vej," siger Edwin. "Ved at blive medlemsvirksomhed i Andersen Global styrker vi vores evne til at levere branchens bedste integrerede service i hele Cambodja og Vietnam. Ved at tage brandet i brug kan vi også accelerere vores vækst, hvilket sætter os i stand til at navigere i et meget indviklet marked med uovertruffen ekspertise." "Med s

Mary Kay Expands Into Kyrgyzstan, Further Elevating Beauty and Empowerment Around the World19.9.2024 19:03:00 CEST | Press release

Mary Kay Inc., a global leader in skin care and cosmetics, is proud to announce its expansion into Kyrgyzstan, marking a significant milestone in its ongoing international growth strategy. This exciting development underscores Mary Kay’s commitment to empowering women and providing innovative, high-quality skincare and beauty products across the globe. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240919159057/en/ Mary Kay’s expansion into Kyrgyzstan marks another step forward in the company’s mission to enrich women’s lives around the world, offering top-tier beauty products and unparalleled business opportunities. (Photo: Mary Kay Inc.) The beauty and personal care market is experiencing robust growth internationally, with sales volume in these categories almost doubling over the past several years. The beauty market is expected to reach approximately $580 billion by 2027, growing by a projected 6 percent per year1 while

Xsolla Partners With AbleGamers for Charity Campaign at TwitchCon 202419.9.2024 19:00:00 CEST | Press release

Collect Limited Edition Pins at TwitchCon and Help Us Raise Up To $10,000 for AbleGamers Xsolla, a global video game commerce company, is excited to announce its collaboration with AbleGamers for an impactful charity campaign at TwitchCon 2024. This partnership aims to further AbleGamers' mission of improving accessibility in gaming for individuals with disabilities through an interactive and meaningful activation. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240919722398/en/ (Graphic: Xsolla) Attendees who visit the Xsolla booth (Booth 1515-SW) at TwitchCon will have the exclusive opportunity to claim one of two specially designed charity pins. By sharing a photo of their pin on their social channels on Instagram, Facebook, or Twitter using the hashtags #LightstreamAble and #XsollaAble, participants will help raise funds for AbleGamers. For every qualifying social post, Xsolla and its partners will donate $5 to AbleGamers

Sandvine Announces New Ownership and Capital Infusion19.9.2024 18:38:00 CEST | Press release

New ownership group commits new financingWill help to support reorientation of business and continued customer service and technological innovation Sandvine (the “Company”), a market-leading provider of Over-the-Top (OTT) Application Classification and Quality of Experience (QoE) solutions, today announced that it has been acquired by a group of leading US investment firms that previously were, and continue to be, lenders to the Company. In connection with this change of control transaction, the lenders agreed to reduce the Company’s total outstanding debt significantly. Following the change of control transaction, on September 13, 2024, these investors also entered into a binding agreement to provide new capital to Sandvine. The financing is expected to close in September 2024 and will strengthen the Company’s balance sheet. These enhancements to Sandvine’s financial position accompany its recently announced reorientation of its business model to focus on serving customers in large de

In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.

Visit our pressroom
HiddenA line styled icon from Orion Icon Library.Eye