CT-ISG
1.12.2021 10:02:10 CET | Business Wire | Press release
Enterprises in the Nordic region are increasing their spending on public cloud services and digital transformation to improve customer experiences, according to a new report published today by Information Services Group (ISG ) (Nasdaq: III ), a leading global technology research and advisory firm.
The 2021 ISG Provider Lens™ Public Cloud – Services & Solutions Report for the Nordics finds enterprises in the region also increasing cloud spending to expand their product and service portfolios across the globe. In response, public cloud service providers are focused on improving their digital transformation advisory services. Cloud spending in the Nordics has increased across all industry verticals over the last five to six quarters.
“Enterprises in the Nordic region have embraced the cloud and emerging digital technologies to become more cost effective and enhance customer experience,” said Jan Erik Aase, partner and global leader, ISG Provider Lens Research. “Companies are also looking for help from public cloud service providers to scale their digital solutions and reinvent their businesses models.”
Some companies are making steady progress in their digital transformation and cloud journeys by working with service providers to accelerate adoption, while others are trapped in a “digital deadlock,” with legacy technologies, entrenched organizational structures and hesitant management combining to hinder growth, the report says.
As Nordic enterprises embrace the cloud and larger digital transformation efforts, they are seeking collaborative and co-innovation partners instead of traditional IT services providers, the report adds. Companies in the region are demanding agile IT delivery, which requires infrastructure modernization and the use of cloud technologies such as microservices, containers and embedded AI. IT providers, the report says, must recognize the cloud as the default infrastructure option and adjust their delivery organizations accordingly.
The report also sees public cloud services as the mainstream solution for developing new business models. The IT market in the Nordics has long been one of the most progressive markets in Europe, and while some large enterprises there continue to run their applications on legacy systems, there is a significant increase in the number of enterprises embracing cloud and other digital models during the past two years.
In addition, the report finds an increased migration of SAP workloads to the cloud in the Nordics, in part because of accelerated digital adoption prompted by the COVID-19 pandemic. Nordic enterprises in the past were reluctant to transfer their SAP HANA workloads to the cloud due to data sovereignty and security issues, but the pandemic has refocused executives’ emphasis on cost reduction and workload optimization. Many banking and retail companies in the region have begun migrating SAP HANA workloads to the public cloud using a proof-of-concept model.
The 2021 ISG Provider Lens™ Public Cloud – Services & Solutions Report for the Nordics evaluates the capabilities of 52 providers across six quadrants: Consulting and Transformational Services for Large Accounts, Consulting and Transformational Services for the Midmarket, Managed Public Cloud Services for Large Accounts, Managed Public Cloud Services for the Midmarket, Hyperscale Infrastructure and Platform Services, and SAP HANA Infrastructure Services.
The report names TietoEVRY as a Leader in four quadrants and Accenture, AWS, Basefarm (Orange), Capgemini, CGI, Fujitsu, Google, HCL, IBM, IT Relation, LTI, Microsoft, NNIT, Nordcloud (IBM) Solita, Sopra Steria, TCS and Wipro as Leaders in two quadrants. Crayon, Eficode and Tech Mahindra are named Leaders in one quadrant.
In addition, Basefarm (Orange) was named a Rising Star—a company with “promising portfolios” and “high future potential” by ISG’s definition—in two quadrants. Crayon, Infosys and Tech Mahindra are named Rising Stars in one quadrant.
Customized versions of the report are available from AWS , Eficode and TietoEVRY .
The 2021 ISG Provider Lens™ Public Cloud – Services & Solutions Report for the Nordics is available to subscribers or for one-time purchase on this webpage .
About ISG Provider Lens™ Research
The ISG Provider Lens™ Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG's global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG's enterprise clients. The research currently covers providers offering their services globally, across Europe, as well as in the U.S., Germany, Switzerland, the U.K., France, the Nordics, Brazil and Australia/New Zealand, with additional markets to be added in the future. For more information about ISG Provider Lens research, please visit this webpage
.
A companion research series, the ISG Provider Lens Archetype reports, offer a first-of-its-kind evaluation of providers from the perspective of specific buyer types.
About ISG
ISG (Information Services Group) (Nasdaq: III
) is a leading global technology research and advisory firm. A trusted business partner to more than 700 clients, including more than 75 of the world’s top 100 enterprises, ISG is committed to helping corporations, public sector organizations, and service and technology providers achieve operational excellence and faster growth. The firm specializes in digital transformation services, including automation, cloud and data analytics; sourcing advisory; managed governance and risk services; network carrier services; strategy and operations design; change management; market intelligence and technology research and analysis. Founded in 2006, and based in Stamford, Conn., ISG employs more than 1,300 digital-ready professionals operating in more than 20 countries—a global team known for its innovative thinking, market influence, deep industry and technology expertise, and world-class research and analytical capabilities based on the industry’s most comprehensive marketplace data. For more information, visit www.isg-one.com
.
View source version on businesswire.com: https://www.businesswire.com/news/home/20211201005354/en/
Link:
Social Media:
About Business Wire
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
New TOURISE and LIONS Advisory Study Reveals How Creativity Creates a Commercial Advantage for Destination Growth21.10.2026 16:27:00 CEST | Press release
50% of travelers cannot remember the last advertisement they saw for a tourism company or destination, with a further 7% unsureTourism faces an $11 billion marketing investment gap: restoring the category’s share of voice to 3% would require global travel and transport ad spend to reach $43.4 billion by 202763% of Large Language Model (LLM) visibility is driven by long-term brand equity, compared with 22% from current marketing activity and 11% from citation volume TOURISE, the world’s premier platform for shaping the future of global tourism, today released IDEAS That Travel, a new report developed in collaboration with LIONS Advisory. The study finds that while travel demand is rising, tourism brands are competing for attention in a more fragmented, socially driven and AI-mediated environment, where visibility alone is no longer enough to secure preference and growth. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/2026102116
DEWA International Signs 4 MoUs With Global Partners During WETEX 202621.10.2026 16:12:00 CEST | Press release
DEWA International signed four memorandums of understanding (MoUs) with leading global entities during the Water, Energy, Technology and Environment Exhibition (WETEX 2026). This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20261021351329/en/ DEWA International signs 4 MoUs with global partners during WETEX 2026 (Photo: AETOSWire) HE Saeed Mohammed Al Tayer, MD&CEO of Dubai Electricity and Water Authority (DEWA) and Chairman of DEWA International, said: “We are committed to building strategic partnerships with leading international institutions that possess extensive expertise in developing and implementing energy, water and infrastructure projects, while exploring future collaboration opportunities across key sectors. Through these MoUs, we aim to exchange knowledge and expertise and leverage best practices and advanced technologies. These efforts will help accelerate the transition to clean energy, enhance the resilience and ef
Picsart Launches Marketing Studio to Help Businesses Create, Test and Run Google Ads21.10.2026 16:03:00 CEST | Press release
Key Takeaways: Picsart’s new Marketing Studio brings content creation, advertising strategy, creative testing and paid distribution into one guided space. Businesses can test concepts and videos using Zappi’s consumer insights and predictive technology, then create and launch Google Ads campaigns directly within Picsart. Built primarily for small-business owners, solopreneurs and performance marketeers, Marketing Studio connects creative work with advertising performance, helping businesses use campaign results to guide what they make next. Picsart, the AI media production and distribution platform, where 100M+ creators and businesses worldwide make, market and monetize content, today launched Marketing Studio, bringing content creation, advertising strategy, creative testing and paid distribution into one connected experience. Available now, Marketing Studio combines market insights from Zappi with a Google Ads integration that lets businesses create and launch campaigns directly with
Interactive Brokers Introduces Autonomous Trading21.10.2026 16:00:00 CEST | Press release
Eligible clients can authorize connected AI to monitor 75,000+ listed stocks, options and ETFs worldwide and submit supported trades on their behalf based on criteria they define Interactive Brokers (Nasdaq: IBKR), an automated global broker, today announced IBKR Autonomous Trading, a new capability that allows eligible clients to authorize connected AI platforms to identify trading opportunities across more than 75,000 listed stocks, options and ETFs worldwide and submit supported orders within a dedicated AI Partition. Clients can create and fund their AI Partition by transferring funds from their main IBKR account, without opening a new account or making an external deposit. The AI operates based on client-defined instructions, subject to account restrictions and safeguards designed to help manage risk. Through natural language, clients can access Interactive Brokers' extensive trading capabilities and define how they want the AI to trade on their behalf. “For decades, Interactive B
DDN and Nebul Accelerate Sovereign AI Inference with DDN Infinia21.10.2026 16:00:00 CEST | Press release
DDN Infinia helps Nebul reuse model context across its NVIDIA-powered AI cloud, with testing showing nearly 10x faster token responses DDN, the global leader in AI and data intelligence solutions, announced today at GTC Berlin 2026 that European AI cloud provider Nebul is using DDN Infinia to accelerate AI inference for sovereign workloads across its NVIDIA-powered infrastructure. Specifically, DDN Infinia is being used to store and reuse key-value (KV) cache, reducing the GPU work required to serve AI models. In testing, DDN helped Nebul sovereign AI workloads find answers faster at a lower cost: Nearly 10x faster time to first token with DDN Infinia than Nebul’s own cache on CPU and memory. Up to 5x faster token responses than alternative solutions. 2.5x more input tokens per second from the same GPUs. Nearly 60% lower cost per million input tokens, by reloading context instead of recomputing it. Testing covered workloads ranging from short prompts to large-token contexts under concu
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom
