Coop brings in international expertise to strengthen software company

The founder of the global software company Umbraco, Niels Hartvig, and Marc Fischli, a partner in the world’s leading company in the field of retail analyses and information, dunnhumby, will be joining the board of Lobyco A/S.

Lobyco is Coop’s software company, which was established in September 2020. The ambition is to build a global software company, which currently sells the technology behind Denmark’s most popular app, the Coop App.

“With Niels and Marc on the board, we have brought in two international experts who possess knowledge and experience in how to scale up Danish-developed technology globally as well as how retail chains all over the world operate,” says Lobyco’s chairman of the board and CEO of Coop, Kræn Østergaard Nielsen.

Lobyco is characterised by its major interest in digital customer experiences, which is what the core of the Coop App is built around.

In December 2020, Lobyco signed a partnership agreement with one of Iceland’s biggest retailers, Samkaup, which will entail Lobyco’s delivery of a digital platform that can help Samkaup digitise their loyalty programme and provide their customers with digital tools that make shopping easier, cheaper and more fun.

Lobyco is also in negotiations with several actors on major agreements which are expected to close within the near future.

“The technology we have developed for the Coop App is unique, and we have received an incredible amount of interest from chains all over the world. We have a seat at the table when the world’s biggest retailers are deciding on their choice of digital loyalty platform,” says Lobyco’s CEO, Jan Madsen.

Lobyco is an official Microsoft ISV partner.

Umbraco is a Danish software company which was founded in 1999 by Niels Hartvig, who developed an open-source Content Management System (CMS) platform with 730,000 currently active installs globally.

“It’s very gratifying to help unique Danish software achieve a global reach. I see great potential in Lobyco, and I look forward to being able to contribute to the company establishing itself internationally,” says Niels Hartvig.

dunnhumby is a London-based analysis and advisory firm for many of the world’s leading retail chains. In Denmark, the firm works closely with Coop.

“The demand for rolling out effective, digital communication channels to customers is massive among chains in every industry across most of the world. Lobyco’s has a solid track record in this regard, which is why the potential is so great,” says Marc Fischli, Chief Client Officer at dunnhumby.

In addition to Fischli and Hartvig, Lobyco’s board of directors consists of Coop’s CIO Morten Holm and CEO Kræn Østergaard Nielsen.

For more information: Jan Madsen, CEO, Lobyco, (+45) 5159 3838