Columbus Global

Columbus welcomes Sandy Williams as Executive Vice President for the U.S. SMB Division


Sandy Williams has been named as the new Executive Vice President of Columbus' SMB (small to medium sized businesses) Division in the United States serving more than 1,000 customers. Sandy Williams will focus on driving growth and developing the business.

Sandy William’s responsibilities will include leading the sales team, expanding Columbus' services, developing new channels, and optimizing and contributing to the company's marketing and business strategies.

Sandy brings a unique combination of diverse expertise and a thorough understanding of what it takes to deliver customer value. As Columbus continues its growth across the United States, Sandy's leadership, and strong background in building top performing teams will accelerate our growth. We are thrilled to have her onboard,” says Ole Fritze, Chief Operating Officer of Columbus.

Sandy comes to Columbus with over 25 years of finance, strategy, and leadership experience. She gained experience growing and leading high-performance teams as the Vice President of the Operations and Delivery unit here at Columbus prior to taking over as head of the SMB division. She is well-versed in Columbus' vision and values and has a passion for developing and growing teams which jointly achieve success.

I am really looking forward to the opportunity in Columbus and the chance to lead the SMB team. I have worked in the SMB space for 25 years, with Microsoft, ISV teams, and go-to-market strategies. I have developed teams, as well as taking a hands-on approach to sales, and I am looking forward to working with everyone to improve and align the SMB unit to be one of the best in the U.S,” says Sandy Williams, Executive Vice President and head of the SMB Division of Columbus U.S.


Information om Columbus Global

Columbus Global
Columbus Global
Lautrupvang 6
2750 Ballerup

Columbus is a global digital consultancy headquartered in Ballerup, Denmark. Our mission is to help ambitious companies transform, maximize, and futureproof their business digitally. Columbus employs more than 1,800 digital advisors focused on the retail & distribution, food and manufacturing industries. We offer end-to-end digital solutions like cloud, digital commerce, data & analytics and application management that help our customers run a sustainable. Columbus has offices and partners all over the world and we can deliver our solutions and services locally – on a global scale.

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