City Takeover On Jersey Launch Day
September 17, Astralis revealed the anticipated new player jersey by Hummel. The event took place online with the launch of the brand new Astralis Shop. The orders started ticking in and to serve nearby fans as quickly as possible, Astralis teamed up with the food courier service Wolt to deliver the new jerserys in Denmark's two biggest cities.
For people strolling around the center of Copenhagen it was obvious that September 17 was a day of Astralis. Børsen (The Danish Stock Exchange) was flying Astralis-falgs at the top of the tower to commemorate the long-lasting relationship between Astralis and The Danish Chamber of Commerce.
After the launch of the shop, the players went to the Royal Danish Theater to perform a livestream with quiz games and giveaways for thousands of viewers on Twitch, YouTube, and Facebook. Jerseys were sent out to the lucky winners but especially one giveaway took the internet by storm.
Peter "dupreeh" Rasmussen turned around in the middle of the giveaway-stream and picked up the BLAST Pro Series São Paulo trophy won in March, 2019. In an effort to give away something big to the fans, the Astralis entry-fragger threw the trophy into the pot of prizes.
The entire livestream is available to watch on Astralis YouTube for those of your who missed it.
The day was one for the history books and only the first chapter of Astralis' new identity and direction.
Steen LaursenDirector of Commsfirstname.lastname@example.org
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Dansk succes: Astralis og Heroic kvalificerer sig til årets IEM Finale23.11.2020 13:05:51 CET | Pressemeddelelse
Med kvartfinalepladsen i weekendens IEM Beijing opnåede Astralis’ Counter-Strike hold point nok til at sikre sig kvalifikation til finalespillet i årets afsluttende turnering: IEM Global Challenge. I alt er 8 hold fra hele verden kvalificeret til finalespillet, som i høj grad bærer præg af de danske holds succes i 2020. Ud over Astralis er danske Heroic og amerikansk-ejede Complexity med to danskere på holdkortet nemlig med, når de 500.000 usd skal fordeles mellem de 8 kvalificerede hold.
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In the strive to champion the positive potential of gaming, Astralis now joins forces with Garmin, the global leader within wearable performance technology, in a strategic, commercial partnership. The partnership includes the promotion of the new Garmin Instinct Esports Edition smartwatch, designed for esports athletes and -enthusiasts, and Astralis has already actively integrated the use of Garmin products in training and performance routines.
Astralis launches new Talent Development Initiative16.11.2020 14:30:14 CET | Press release
Based on a balanced, professional approach to performance and a constant progress, Astralis today announced the launch of Astralis Talent – a new talent development initiative designed to create a recruitment platform and training partner for the A teams, as well as contributing to the development of young talent in a professional setting.
Astralis Signs August 'Agge' Rosenmeier To The FIFA Roster16.10.2020 09:56:00 CEST | Press release
The effort towards building the world’s strongest esports brand continues and it is not just within Counter-Strike Astralis is gearing up for the future. In League of Legends, two new coaches and a new performance manager are in place to shape a winning organization and today, Astralis announces a strong addition to the FIFA team, on and off the server. The Danish organization is announcing the signing of a former World Champion and one of the biggest names in FIFA: August ‘Agge’ Rosenmeier.
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