Chartbeat Partners With Times Internet to Command Newsroom Analytics
NEW YORK, NY--(Marketwired - May 10, 2016) - Chartbeat , the leading data toolset for influential newsrooms, today announced its partnership with Times Internet, India's largest digital network and part of The Times of India Group. This partnership marks the continued expansion of Chartbeat data tools in newsrooms worldwide including in 80% of the top media sites in the US and in more than 60 countries across the globe.
Times Internet chose Chartbeat Publishing to power its internal analytics, providing editorial and research teams with real-time and historical data to establish, shape, and grow its readership. Using Chartbeat's unique second-by-second attention data, Times Internet's writers and editors can identify the articles which are generating a substantial amount of traffic along with post-click reader engagement.
These tools will help to deliver the latest and top breaking news on politics and current affairs in India, Cricket, Sports, Business, Bollywood News & Entertainment, Science, Technology, Health, and Opinions from leading columnists. Times Internet's news business is leading the charge of audience development in India and across the globe.
Puneet Gupt, VP & Business Head, News of Times Internet said, "We take pride in our focus to provide our readers with high-quality, engaging content across categories and platforms. We couldn't be more excited to arm our teams with Chartbeat tools to identify, optimize, and grow the right audience."
"India is an incredibly powerful market. One that delivers constant change, constant growth, and limitless potential in the world of digital media," said Aaron Kaliner, Chief Revenue Officer at Chartbeat. "The Times of India is the gold standard of media innovation in the region, and we're thrilled to offer them the tools that will amplify their content, expand their readership, and exceed their business goals."
Chartbeat helps influential newsrooms measure, pique, and keep their audience's attention. It is most well known for the real-time analytics that help 80% of the top publishers in the US and more than 50,000 media sites in over 60 countries around the world. Chartbeat partners with content creators to align them around the right audience development goals and gives them the data they need to adapt when it matters. Chartbeat proves the monetizable value of quality content over clickbait. Learn more about Chartbeat at www.chartbeat.com or on Twitter @Chartbeat .
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