CALLDORADO-APS
Danish-based ad tech firm Calldorado has expanded its reach in the app economy by acquiring the Austrian app publisher CIAmedia for an undisclosed amount. The acquisition comes after a successful period of cooperation between the two companies and is a natural next step on Calldorado’s path of accelerated growth.
“By acquiring CIAmedia and its portfolio of high quality apps, we are extending the Calldorado value chain. Calldorado and CIAmedia have been in cooperation before, and CIAmedia’s focus on Android apps within the Communication and Tools categories is a perfect fit with our mobile advertising technology,” says Claudia Dreier-Poepperl, CEO and Founder of Calldorado. “Calldorado’s vision is to be the world’s number one provider of call-based advertising technology, and by owning and operating a portfolio of relevant apps we are better positioned to realize this vision.”
CIAmedia was established 2013 in Vienna, Austria. CIAmedia owns and operates the highly successful app acquisition brand Appsbuyout.vc and has built up a strong portfolio of 80 high quality apps with high user engagement and very good LTV (life time value). Appsbuyout has a proven track record of efficient app M&A, and app portfolio management.
Calldorado’s acquisition of CIAmedia, and subsequently Appsbuyout.vc, has a deeper strategic significance than simply acquiring a formidable app portfolio. Calldorado now covers the full app value chain, from conception and development, through monetization and growth, to trading. Calldorado’s business model has been so successful that it was in a position to acquire CIAmedia within its second year of operation despite being a self-funded company with no backing from Venture Capital.
About Calldorado
Calldorado is the global leader in call-based advertising technology.
The company offers its mobile advertising SDK to app owners free of charge. With their patented technology, Calldorado enables publishers to put their app features into the spotlight with every phone call a user makes or receives as well as to generate substantial revenue. Calldorado was founded in 2016 and is headquartered in Copenhagen, Denmark.
###
View source version on businesswire.com: http://www.businesswire.com/news/home/20180123005940/en/
Contact:
Calldorado ApS
Christopher Humphrey, VP of Marketing
+45 31 15
98 88
chu@calldorado.com
Link:
Social Media:
About Business Wire
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
E4LIFE19.4.2024 17:14:35 CEST | Press release
“e4life” is Present at Expomed Eurasia with its Innovative Device Able to Inactivate Flu and Covid Viruses With an Efficacy over 90%
CA-QUALCOMM-INCORPORATED19.4.2024 15:01:33 CEST | Press release
Qualcomm Schedules Second Quarter Fiscal 2024 Earnings Release and Conference Call
CO-NEWMONT-CORPORATION19.4.2024 14:57:33 CEST | Press release
Newmont Appoints Mining Industry Veteran Francois Hardy as Chief Technology Officer
TX-SLB19.4.2024 12:51:33 CEST | Press release
SLB Announces First-Quarter 2024 Results, Targeting to Return $7 Billion to Shareholders Over 2024–2025
CO-ZAYO-GROUP19.4.2024 09:01:30 CEST | Press release
Zayo Group Appoints New CEO of Zayo Europe
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom