CA-USERTESTING
UserTesting Introduces New Templates for Testing Social Commerce Shopping Experiences
UserTesting (NYSE: USER), a leader in video-based human insight, today released new social commerce templates for its Human Insight Platform that empower companies to obtain fast, opt-in feedback from shoppers on popular social media platforms like TikTok, Facebook, Instagram, Pinterest, and WhatsApp, so they can create more engaging and impactful buying experiences for them.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220324005413/en/
“TikTok’s traffic last year surpassed even Google, making it the most popular website of 2021 ,” said Andy MacMillan, CEO of UserTesting. “It’s no surprise a recent Accenture study predicts shopping on social media platforms will reach $1.2 trillion globally by 2025. While this shift gives retailers new opportunities to better connect with and cater to their customers, the ones that win will be those who proactively meet and exceed customer expectations by quickly, intimately understanding exactly what customers want when shopping on social media.”
UserTesting templates feature pre-built sample questions organizations can use as-is or customize to fit their exact testing requirements. UserTesting’s new social commerce templates can help organizations better understand what their customers want when shopping on social media; the templates also can help companies optimize their customer experience across all the social media channels they use.
Companies can, for instance, gain rapid user feedback on social commerce messaging, content, or the overall buying experience via Customer Experience Narratives (CxNs) — video recordings of actual social media shoppers who have opted in to share their perspectives and experiences as they execute a pre-built series of tasks and instructions online. CxNs give organizations a firsthand view into their customers’ experiences, so they can:
- understand what target audiences want and expect from a social commerce experience;
- see and hear a target audience’s first impressions and reception of social commerce shopping environments, reactions to purchasing through their favorite social media channels, and actions taken when completing a purchase via social commerce channels; and
- troubleshoot and correct social commerce pain points to ensure customers remain satisfied with their social media shopping experience.
The new social commerce templates add to the more than 100 pre-built testing templates available on the UserTesting Human Insight Platform.
About UserTesting
UserTesting (NYSE: USER) has fundamentally changed the way organizations get insights from customers with fast, opt-in feedback and experience capture technology. The UserTesting Human Insight Platform taps into our global network of real people and generates video-based Customer Experience Narratives (CxNs), so anyone in an organization can directly ask questions, hear what users say, see what they mean, and understand what it’s actually like to be a customer. Unlike approaches that track user behavior then try to infer what that behavior means, UserTesting eliminates the guesswork and brings customer experience data to life with human insight . UserTesting has more than 2,100 customers, including more than half of the world’s top 100 most valuable brands according to Forbes. UserTesting is headquartered in San Francisco, Calif. To learn more, visit www.usertesting.com .
View source version on businesswire.com: https://www.businesswire.com/news/home/20220324005413/en/
About Business Wire
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
NY-STARR/FPG17.5.2022 22:35:13 CEST | Press release
Starr Insurance Companies Expands in Thailand
NY-EMENDO-BIO17.5.2022 22:17:09 CEST | Press release
Emendo Biotherapeutics’ next generation CRISPR gene editing technologies achieve breakthrough results with allele-specific approach for ELANE-related Severe Congenital Neutropenia as presented at ASGCT Annual Meeting
MN-PIPER-SANDLER17.5.2022 20:01:06 CEST | Press release
Piper Sandler Advises PETRONAS Chemicals Group Berhad on Acquisition of Perstorp
MORINAGA-MILK-INDUSTRY17.5.2022 19:55:04 CEST | Press release
Morinaga Milk Obtains the Registration of "New Food Ingredient" in China for Use of Its Probiotic Bifidobacterium longum BB536 in Infant and Toddler Foods
HIRO-CAPITAL17.5.2022 19:32:07 CEST | Press release
Hiro Capital Joins Knollwood and Boost VC With Major Investment in Skybound Entertainment
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom