Tealium Leads Industry with Enhanced Privacy and Consent Functionality
Tealium, the leader in real-time customer data solutions and enterprise tag management, has announced enhanced features of its privacy and consent management tools within the Tealium Universal Data Hub.
The company’s Privacy and Consent Manager empowers organizations to manage user preferences, affirmative consent handling, and granular privacy controls – all while giving end users control over their data. As part of the company’s market-leading platform, the new enhancements include multi-language support, fully customizable content and styling, global settings, and the capability to log consent changes as required by the General Data Protection Regulation (GDPR). The enhanced product also boasts the following features:
- Consent Request Manager: Provides companies with the ability to configure the prompt presented on websites to request consent from users. It allows users to grant consent or withdraw consent via the prompt.
- Consent Preferences Manager: Allows companies to configure the categories of tracking offered to users that give consent.
Tealium also recently released new functionality to help organizations comply with data subject access requests, as required by the forthcoming GDPR.
“Tealium has always been a strong advocate of data governance and transparency, and we are continually updating our product features to ensure they constantly reflect the changing ecosystem,” commented Mike Anderson, founder and CTO of Tealium. “By helping companies to responsibly manage and control customer data flows across touchpoints, we can support them in delivering meaningful, relevant customer experiences that are respectful of end-user privacy preferences. Our enhanced privacy and consent management features continue to provide companies with the tools they need for responsible data management, and to support them in compliance with GDPR.”
Tealium revolutionizes today’s digital businesses with a universal approach to managing the ever-increasing flows of customer data – spanning web, mobile, offline and Internet of Things devices. With the power to unify customer data into a single source of truth, combined with a turnkey integration ecosystem supporting more than 1,000 vendors and technologies, Tealium’s Universal Data Hub enables organizations to leverage real-time data to create richer, more personalized digital experiences across every channel.
For more information, visit www.tealium.com .
+1 (646) 862 9319
Information om Business Wire
101 California Street, 20th Floor
CA 94111 San Francisco
Følg pressemeddelelser fra Business Wire
Skriv dig op her og modtag pressemeddelelser på mail. Indtast din mail, klik på abonner og følg instruktionerne i den udsendte mail.
Flere pressemeddelelser fra Business Wire
HCL-TECHNOLOGIES16.8.2018 21:04 | pressemeddelelse
Manchester United Shoots for Success with a “Digital Experience Platform” Powered by HCL
IBC16.8.2018 19:43 | pressemeddelelse
4K 4Charity Fun Run Announces Open Registration for IBC2018
AIAS/D.I.C.E.-CANNES16.8.2018 16:03 | pressemeddelelse
2018 D.I.C.E. Cannes Announced Round 3 Speakers
GN-HEARING16.8.2018 15:02 | pressemeddelelse
GN Hearing and Google Announce Partnership to Bring Direct Mobile Streaming from Android Devices to Hearing Aids
CA-GUIDEWIRE-SOFTWARE16.8.2018 14:57 | pressemeddelelse
Zurich Expands Global Use of Guidewire InsurancePlatform with Selection of Guidewire Cyence Risk Analytics
CA-SCIENTIST.COM16.8.2018 14:08 | pressemeddelelse
Scientist.com Named One of America’s Ten Fastest-Growing Private Companies by Inc. Magazine
I vores nyhedsrum kan du læse alle vores pressemeddelelser, tilgå materiale i form af billeder og dokumenter, og finde vores kontaktoplysninger.Besøg vores nyhedsrum