CA-PUBMATIC
PubMatic, the automation solutions company for an open digital media industry, announced today that Mediekompaniet Adapt, a consortia of the major media houses that together offer a unique digital reach to the Swedish market, has chosen PubMatic’s Unified Ad Server to power their end-to-end ad serving. The addition of the Unified Ad Server complements Mediekompaniet Adapt’s existing use of PubMatic’s SSP platform and real-time-time analytics solutions.
Mediekompaniet Adapt began working with PubMatic in May 2015, initially adopting the company’s SSP technology to help drive their Real-Time Bidding (RTB) strategy. The partnership has evolved over the last 18 months to support the expansion of Mediekompaniet Adapt’s programmatic strategy, including programmatic direct and extensive private marketplace (PMP) monetization. The addition of the ad server will enable Mediekompaniet Adapt to implement a more holistic approach to ad decisioning across its various types of inventory.
“The integration of PubMatic’s Unified Ad Server is a natural next step for a partnership as robust as ours,” commented Anna Ireby, VD, Mediekompaniet Adapt. “PubMatic has been instrumental in helping us achieve our programmatic monetisation goals. Their willingness to develop solutions that meet our business needs allowed us to accelerate our programmatic strategy, and we’re currently tracking ahead of our initial success milestones.”
Jonas Olsen, PubMatic’s Regional Director for the Nordics, added, “At PubMatic, we pride ourselves on establishing meaningful working partnerships with our customers, delivering not only next-generation technology but also the exceptional service and account management normally only available through paid-for enterprise arrangements at other companies. This combination of tech and service ensures our ability to build the kind of deep, mutually beneficial relationships that we have with Mediekompaniet Adapt.”
PubMatic released its Unified Ad Server as part of its comprehensive revenue management platform, SEVEN, which launched in September 2016. SEVEN was developed to give publishers full control of their digital assets and provide media buyers with the ability to purchase verified audiences and premium inventory at scale across multiple revenue channels and ad formats.
"PubMatic is and always has been deeply invested in providing the technology that enables the future of publishing," said Bill Swanson, VP, EMEA, PubMatic. "We develop technology solutions that allow publishers to have control over their ad decisioning. That means they can focus on long-term strategies rather than short-term reactive tactics. By using SEVEN, Mediekompaniet Adapt can be confident that they have the tools they need to build a competitive advantage in today's complex ecosystem."
About PubMatic
PubMatic is the automation solutions company for an open digital media industry. Featuring the leading omni-channel revenue automation platform for publishers and enterprise-grade programmatic tools for media buyers, PubMatic's publisher-first approach enables advertisers to access premium inventory at scale. Processing nearly one trillion ad impressions per month, PubMatic has created a global infrastructure to activate meaningful connections between consumers, content and brands. Since 2006, PubMatic's focus on data and technology innovation has fueled the growth of the programmatic industry as a whole. Headquartered in Redwood City, California, PubMatic operates 11 offices and six data centers worldwide.
About Mediekompaniet Adapt
Mediekompaniet Adapt is a complete digital business partner. Our main shareholders [and consortium members] are the major local media houses in Sweden. Our head office is in Stockholm and we have a branch office in Gothenburg.
View source version on businesswire.com: http://www.businesswire.com/news/home/20161207005073/en/
Contact:
PubMatic
Emma Newman, 44 7903 317414
VP, International
Marketing
emma.newman@pubmatic.com
or
Mediekompaniet
Adapt
Anna Ireby
VD
anna.ireby@mediekompaniet.com
Link:
About Business Wire
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Ageneau Group Chooses Generix WMS to Boost Growth21.1.2026 09:00:00 CET | Press release
Generix, a global business software company offering an expansive portfolio of SaaS solutions for supply chain, finance, commerce, and B2B integration, announces that Ageneau Group, a French transportation, logistics, and training company, has chosen Generix WMS and TradeXpress to modernize operational processes at its Angers (Trélazé) site, which has a covered area of 9,000 m² and state-of-the-art technological equipment, including automated guided vehicles (AGVs). “We needed a powerful and scalable tool that was in line with our values of cohesion, respect, and innovation. Generix was able to meet 100% of our specifications and support us with transparency and expertise,” said Arnaud Ageneau, co-director of processes, purchasing, and IT at the Ageneau Group. To support its growth and meet the changing needs of its customers, the Ageneau Group was looking for a solution capable of digitizing its operations, optimizing its flows, and providing advanced logistics to its teams. The group
International Zinc Association Partners With Pharmanova to Save Children in Zambia21.1.2026 09:00:00 CET | Press release
Zinc Saves Kids, a global child‑health initiative of the International Zinc Association (IZA), has announced a new partnership with leading Zambian pharmaceutical manufacturer Pharmanova Zambia Limited to expand access to life‑saving zinc treatments for children across Zambia. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260121178091/en/ Life-saving zinc-supplementation and oral rehydration salts kits are proactively distributed to Zambian children through the works of the International Zinc Association, Pharmanova, and the Zambian Ministries of Health and Education. The collaboration was formally celebrated during a ceremony in Lusaka with the Zambian Ministry of Health, Pharmanova Zambia Limited, and IZA represented by Environment Health & Sustainability Director Dr. Eric Van Genderen. IZA and Pharmanova have united in an effort to scale up treatment for childhood diarrhea using zinc, an essential micronutrient that stre
LatticeFlow AI Acquires AI Sonar, the Leading AI Discovery Platform, to Enable End-to-End, Secure AI Governance21.1.2026 08:22:00 CET | Press release
The acquisition establishes LatticeFlow AI as the industry’s first evidence-based AI governance solution, securely connecting on-prem AI discovery and evaluation with centralized governance operations LatticeFlow AI, a Swiss deep-tech company leading evidence-based AI governance, today announced during the World Economic Forum (WEF) the acquisition of Dublin-based AI Sonar Ltd, a wholly owned subsidiary of CloudSphere Ltd. AI Sonar’s leading edge AI discovery platform allows enterprises and ISVs to detect shadow AI. AI Sonar’s solution will continue to be offered under its brand name by LatticeFlow AI. With this acquisition, LatticeFlow AI will introduce the industry’s first end-to-end, evidence-based AI governance solution securely connecting on-prem AI discovery and evaluations with centralized SaaS governance operations, and covering GenAI, agentic and traditional AI systems. As part of the acquisition, LatticeFlow AI assumes full ownership of AI Sonar’s platform, intellectual prope
Ramboll and Acutro Form Strategic Alliance to Drive Smarter, More Sustainable Intelligent Buildings21.1.2026 08:13:00 CET | Press release
Ramboll, a global leader in engineering, architecture, and consultancy, has entered into a strategic, collaborative partnership with Acutro, specialists in building performance improvement and predictive, data-led maintenance. The partnership brings together Ramboll’s global engineering expertise and Acutro’s digital building intelligence capabilities, creating synergies that support innovation, learning, and value creation for both organisations and their clients. The collaboration enables Ramboll to explore advanced building intelligence tools that can strengthen its digital design capability, while providing Acutro with the opportunity to apply and evolve its platform across complex, real-world projects. Together, the partners will help clients make more informed decisions about performance, lifecycle value, and operational risk. The multi-year relationship provides Ramboll with access to Acutro’s cloud-native platform, creating opportunities to integrate real-time performance analy
STREAMWIDE Marks Major APAC Milestone with UPCAD Public Safety Deployment in the Philippines21.1.2026 08:00:00 CET | Press release
STREAMWIDE has been selected by UPCAD (Unified Platform for Communication and Dispatch) of the Philippines to power its next generation critical communications platform for first responders integrated with national 911 call centers. Through this collaboration, UPCAD integrates STREAMWIDE’s field proven mission critical technology with the national 911 services, the new solution is designed to ensure uninterrupted, secure, and reliable communication during emergencies, enabling faster response times, improved situational awareness, and enhanced public safety outcomes. By integrating directly with 911 call centers, the platform enables real-time sharing of critical information such as caller location, incident details, and response status with first responders and command teams. Through our API, the platform integrates digital workflow capabilities, allowing information to flow seamlessly into the same system. This enables up-to-date reporting while automatically creating incident workfl
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom