CA-PUBMATIC
PubMatic, the automation solutions company for an open digital media industry, announced today that Mediekompaniet Adapt, a consortia of the major media houses that together offer a unique digital reach to the Swedish market, has chosen PubMatic’s Unified Ad Server to power their end-to-end ad serving. The addition of the Unified Ad Server complements Mediekompaniet Adapt’s existing use of PubMatic’s SSP platform and real-time-time analytics solutions.
Mediekompaniet Adapt began working with PubMatic in May 2015, initially adopting the company’s SSP technology to help drive their Real-Time Bidding (RTB) strategy. The partnership has evolved over the last 18 months to support the expansion of Mediekompaniet Adapt’s programmatic strategy, including programmatic direct and extensive private marketplace (PMP) monetization. The addition of the ad server will enable Mediekompaniet Adapt to implement a more holistic approach to ad decisioning across its various types of inventory.
“The integration of PubMatic’s Unified Ad Server is a natural next step for a partnership as robust as ours,” commented Anna Ireby, VD, Mediekompaniet Adapt. “PubMatic has been instrumental in helping us achieve our programmatic monetisation goals. Their willingness to develop solutions that meet our business needs allowed us to accelerate our programmatic strategy, and we’re currently tracking ahead of our initial success milestones.”
Jonas Olsen, PubMatic’s Regional Director for the Nordics, added, “At PubMatic, we pride ourselves on establishing meaningful working partnerships with our customers, delivering not only next-generation technology but also the exceptional service and account management normally only available through paid-for enterprise arrangements at other companies. This combination of tech and service ensures our ability to build the kind of deep, mutually beneficial relationships that we have with Mediekompaniet Adapt.”
PubMatic released its Unified Ad Server as part of its comprehensive revenue management platform, SEVEN, which launched in September 2016. SEVEN was developed to give publishers full control of their digital assets and provide media buyers with the ability to purchase verified audiences and premium inventory at scale across multiple revenue channels and ad formats.
"PubMatic is and always has been deeply invested in providing the technology that enables the future of publishing," said Bill Swanson, VP, EMEA, PubMatic. "We develop technology solutions that allow publishers to have control over their ad decisioning. That means they can focus on long-term strategies rather than short-term reactive tactics. By using SEVEN, Mediekompaniet Adapt can be confident that they have the tools they need to build a competitive advantage in today's complex ecosystem."
About PubMatic
PubMatic is the automation solutions company for an open digital media industry. Featuring the leading omni-channel revenue automation platform for publishers and enterprise-grade programmatic tools for media buyers, PubMatic's publisher-first approach enables advertisers to access premium inventory at scale. Processing nearly one trillion ad impressions per month, PubMatic has created a global infrastructure to activate meaningful connections between consumers, content and brands. Since 2006, PubMatic's focus on data and technology innovation has fueled the growth of the programmatic industry as a whole. Headquartered in Redwood City, California, PubMatic operates 11 offices and six data centers worldwide.
About Mediekompaniet Adapt
Mediekompaniet Adapt is a complete digital business partner. Our main shareholders [and consortium members] are the major local media houses in Sweden. Our head office is in Stockholm and we have a branch office in Gothenburg.
View source version on businesswire.com: http://www.businesswire.com/news/home/20161207005073/en/
Contact:
PubMatic
Emma Newman, 44 7903 317414
VP, International
Marketing
emma.newman@pubmatic.com
or
Mediekompaniet
Adapt
Anna Ireby
VD
anna.ireby@mediekompaniet.com
Link:
About Business Wire
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Samsung Epis Holdings Delivers Business Updates at the 44th J.P. Morgan Healthcare Conference15.1.2026 01:40:00 CET | Press release
Samsung Bioepis plans to secure 20 biosimilars in its products and pipeline by 2030The new pipeline will include dupilumab, guselkumab, ixekizumab, fam-trastuzumab deruxtecan-nxki, vedolizumab, and ocrelizumab, in addition to pembrolizumab currently in Phase 1 and 3 clinical studiesHaving secured investigational new drug application (IND) clearance from the U.S. Food and Drug Administration (FDA), SBE303, Samsung Bioepis’ novel antibody-drug conjugate (ADC) engineered to target Nectin-4, will enter into the Phase 1 first-in-human clinical trial this yearSamsung Bioepis plans to add one novel therapeutic candidate in clinical study every year Samsung Epis Holdings (KRX: 0126Z0) today shared corporate progress and updates at the 44th J.P. Morgan Healthcare Conference. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260114206458/en/ Kyung-Ah Kim, President and Chief Executive Officer (CEO) of Samsung Epis Holdings "2026 is a mon
Most Delivered Light-Entry Jet Cessna Citation M2 Gen2 With Garmin Autothrottles Enters Into Service, Bringing Greater Control and Precision to Pilots14.1.2026 20:30:00 CET | Press release
The Cessna Citation M2 Gen2 with Garmin Autothrottles recently entered into service. Certified by the Federal Aviation Administration in October 2025, the integration of Garmin’s Autothrottle system in the Citation M2 Gen2 further supports the most delivered light-entry jet’s capabilities by bringing greater control and precision to pilots. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260114646844/en/ Most delivered light-entry jet Cessna Citation M2 Gen2 with Garmin Autothrottles enters into service, bringing greater control and precision to pilots (Photo Credit: Textron Aviation). The Cessna Citation M2 Gen2 is designed and manufactured by Textron Aviation Inc., a Textron Inc. (NYSE: TXT) company. “We continue to invest in our products to provide customers with the best aviation experience in the world," said Lannie O’Bannion, senior vice president, Sales & Marketing. “The M2 Gen2 leads its segment as the most delivered
TwentyTwo Real Estate and Farallon Capital Complete €761 Million Investment in Isemia, a €1.2bn Healthcare Real Estate Company Created With emeis14.1.2026 18:30:00 CET | Press release
TwentyTwo Real Estate, an independent European real estate investment and management firm, announces the completion, alongside Farallon Capital, of a €761 million investment that led to the creation of Isemia (www.isemiabyemeis.com), a leading healthcare real estate company holding a €1.2 billion portfolio of assets operated by emeis. The transaction represents a significant milestone in TwentyTwo Real Estate’s long-term investment strategy focused on healthcare and operational living real estate. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260114262830/en/ Fachklinik Schömberg Isemia comprises 68 high-quality assets across France, Germany and Spain, with a balanced mix of nursing homes (48%) and clinics (52%). The portfolio benefits from strong fundamentals and resilient operating performance. All properties will continue to be operated by emeis under long-term lease agreements, ensuring continuity of care for residents
AI’s Water Demand to Surge Nearly 130% by 2050 – New Research Shows How to Build a Water-Secure AI Economy14.1.2026 16:00:00 CET | Press release
Analysis finds AI could add 30 trillion liters of annual water demand, but targeted reuse and digital infrastructure investments can substantially offset demand and protect communities The rapid global expansion of artificial intelligence is set to drive a 129% increase in water demand across the AI value chain by 2050, according to new research by Xylem (NYSE: XYL) and Global Water Intelligence (GWI). Watering the New Economy: Managing the Impacts of the AI Revolution provides the most comprehensive assessment to date of how AI is reshaping global water use. It also highlights practical ways to meet that demand while strengthening water security for communities. Spending on AI is forecast to approach $2 trillion in 2026,1 accelerating infrastructure build-out worldwide. By the middle of the century, this expansion is projected to add 30 trillion liters of water demand, annually, fueled by a surge in power generation (~54% of the increase), semiconductor fabrication (~42%), and data ce
ACCELQ Crowned Leader and Customer Favorite in The Forrester Wave™ for Autonomous Testing Platforms14.1.2026 16:00:00 CET | Press release
Agentic Test Automation Pioneer Caps Record-Breaking Year of Growth and "AI-Based Engineering Solution of the Year" Honors Forrester has named ACCELQ a Leader in The Forrester Wave™: Autonomous Testing Platforms, Q4 2025. This marks the third consecutive Wave in which ACCELQ has been recognized as a Leader. Notably, this evaluation placed strong emphasis on generative AI innovation and real-world customer adoption. ACCELQ received the highest scores for both capabilities and vision and was the only platform to be recognized as a Customer Favorite, earning a "double halo" for exceptional customer endorsement. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260113112861/en/ ACCELQ recognized as a Leader and Customer Favorite in The Forrester Wave™️: Autonomous Testing Platforms, Q4 2025, validating its agentic, GenAI-embedded testing vision. According to the Forrester report, ACCELQ received the highest score among all evaluate
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom