CA-PUBMATIC
PubMatic, the automation solutions company for an open digital media industry, announced today that Mediekompaniet Adapt, a consortia of the major media houses that together offer a unique digital reach to the Swedish market, has chosen PubMatic’s Unified Ad Server to power their end-to-end ad serving. The addition of the Unified Ad Server complements Mediekompaniet Adapt’s existing use of PubMatic’s SSP platform and real-time-time analytics solutions.
Mediekompaniet Adapt began working with PubMatic in May 2015, initially adopting the company’s SSP technology to help drive their Real-Time Bidding (RTB) strategy. The partnership has evolved over the last 18 months to support the expansion of Mediekompaniet Adapt’s programmatic strategy, including programmatic direct and extensive private marketplace (PMP) monetization. The addition of the ad server will enable Mediekompaniet Adapt to implement a more holistic approach to ad decisioning across its various types of inventory.
“The integration of PubMatic’s Unified Ad Server is a natural next step for a partnership as robust as ours,” commented Anna Ireby, VD, Mediekompaniet Adapt. “PubMatic has been instrumental in helping us achieve our programmatic monetisation goals. Their willingness to develop solutions that meet our business needs allowed us to accelerate our programmatic strategy, and we’re currently tracking ahead of our initial success milestones.”
Jonas Olsen, PubMatic’s Regional Director for the Nordics, added, “At PubMatic, we pride ourselves on establishing meaningful working partnerships with our customers, delivering not only next-generation technology but also the exceptional service and account management normally only available through paid-for enterprise arrangements at other companies. This combination of tech and service ensures our ability to build the kind of deep, mutually beneficial relationships that we have with Mediekompaniet Adapt.”
PubMatic released its Unified Ad Server as part of its comprehensive revenue management platform, SEVEN, which launched in September 2016. SEVEN was developed to give publishers full control of their digital assets and provide media buyers with the ability to purchase verified audiences and premium inventory at scale across multiple revenue channels and ad formats.
"PubMatic is and always has been deeply invested in providing the technology that enables the future of publishing," said Bill Swanson, VP, EMEA, PubMatic. "We develop technology solutions that allow publishers to have control over their ad decisioning. That means they can focus on long-term strategies rather than short-term reactive tactics. By using SEVEN, Mediekompaniet Adapt can be confident that they have the tools they need to build a competitive advantage in today's complex ecosystem."
About PubMatic
PubMatic is the automation solutions company for an open digital media industry. Featuring the leading omni-channel revenue automation platform for publishers and enterprise-grade programmatic tools for media buyers, PubMatic's publisher-first approach enables advertisers to access premium inventory at scale. Processing nearly one trillion ad impressions per month, PubMatic has created a global infrastructure to activate meaningful connections between consumers, content and brands. Since 2006, PubMatic's focus on data and technology innovation has fueled the growth of the programmatic industry as a whole. Headquartered in Redwood City, California, PubMatic operates 11 offices and six data centers worldwide.
About Mediekompaniet Adapt
Mediekompaniet Adapt is a complete digital business partner. Our main shareholders [and consortium members] are the major local media houses in Sweden. Our head office is in Stockholm and we have a branch office in Gothenburg.
View source version on businesswire.com: http://www.businesswire.com/news/home/20161207005073/en/
Contact:
PubMatic
Emma Newman, 44 7903 317414
VP, International
Marketing
emma.newman@pubmatic.com
or
Mediekompaniet
Adapt
Anna Ireby
VD
anna.ireby@mediekompaniet.com
Link:
About Business Wire
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Enginzyme and AGC Create Scalable Process for Key mRNA Ingredient12.1.2026 06:00:00 CET | Press release
At the mRNA Health conference in Berlin, enginzyme and AGC Inc. presented a scalable process to produce a key mRNA vaccine and therapy ingredient, N1-methylpseudouridine-5'-triphosphate (m¹ΨTP). The rapid growth of mRNA-based vaccines and therapeutics has driven significant demand for modified nucleotides like m¹ΨTP, which enhances mRNA stability and expression, while reducing immunogenicity. Enginzyme is a deep-tech company delivering optimized biomanufacturing solutions through cell-free enzyme engineering technology. AGC Inc. is a leading global player in fields spanning from architectural glass to chemicals and life science. AGC Inc. provides services in a wide range of life science fields, from synthetic pharmaceuticals and agrochemicals, to biopharmaceuticals and leading-edge cell and gene therapies, as well as messenger RNAs. The presentation in November detailed the latest collaboration between the companies, with a focus on the biomanufacturing of nucleotides for mRNA therapy,
Ant International Partners with Google’s Universal Commerce Protocol to Expand AI Capabilities12.1.2026 02:15:00 CET | Press release
Ant International, a leading global payment, digitisation, and financial technology provider, is collaborating on the launch of Google’s Universal Commerce Protocol (UCP), a new open standard for agentic commerce that works across the entire shopping journey — from discovery and buying to post-purchase support. UCP establishes a common language for agents and systems to operate together across consumer surfaces, businesses, and payment providers to enable commerce. So instead of requiring unique connections for every individual agent, UCP enables all agents to interact easily. UCP is built to work across verticals and is compatible with existing industry protocols like Agent2Agent (A2A), Agent Payments Protocol (AP2), and Model Context Protocol (MCP). “For agentic commerce to scale, it’s critical for the industry to align on a common set of standards. We are proud to have Ant International endorse the Universal Commerce Protocol as the foundation for that future,” said Ashish Gupta, VP
Torq Secures $140M Series D at $1.2B Valuation to Lead the AI SOC and Agentic AI Era11.1.2026 17:59:00 CET | Press release
Fueled by Massive Customer Adoption of AI Agents, Torq Scales the World’s First True AI SOC Platform and Accelerates Expansion into the U.S. Federal Market Torq, the established Agentic AI security operations pioneer, today announced it has closed a massive $140 million Series D funding round, propelling its valuation to $1.2 billion and total funding to $332M. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260112510774/en/ Led by Merlin Ventures—a leading cybersecurity fund renowned for its deep access to the U.S. commercial and Public Sector markets—with participation from all existing investors, including Evolution Equity Partners, Notable Capital, Bessemer Venture Partners, Insight Ventures Partners, and Greenfield Partners, this capital injection is a definitive investment in the future of security. Torq is driving the industry’s critical shift: the complete transformation of the Security Operations Center (SOC) through
Andersen udvider sine kompetencer med tilføjelsen af Scimitar9.1.2026 21:44:00 CET | Pressemeddelelse
Andersen Consulting har indgået en samarbejdsaftale med Scimitar, der er et firma med fokus på at accelerere innovation i biovidenskabsbranchen. Scimitar, der har hovedkvarter i USA, et førende konsulenthus inden for strategieksekvering for biovidenskabsbranchen. Virksomheden er specialiseret i design af driftsmodeller, digital transformation og organisatorisk forandring. Scimitar samarbejder med medicinal- og biotech-virksomheder om at accelerere innovation, styrke den driftsmæssige eksekvering og sikre compliance gennem hele produkters livscyklus. Deres praktiske og samarbejdsorienterede tilgang sikrer løsninger, der ikke blot er formålstjenlige, men også skalerbare. "Virksomheder inden for biovidenskabsbranchen befinder sig i en tid med hurtige videnskabelige fremskridt, stigende regulatorisk kompleksitet og et voksende behov for operationel agilitet, samtidig med at de holdes op mod de højeste standarder for patientsikkerhed og dataintegritet," udtaler Ramy Khalil, CEO i Scimitar.
Biocytogen and Acepodia Expand Collaboration Through Option-based Evaluation Framework for First-in-Class Bispecific and Dual-Payload ADCs (BsAD2C)9.1.2026 13:00:00 CET | Press release
Expanded collaboration builds on Acepodia and Biocytogen’s recent co-development efforts to evaluate selected bispecific antibody and dual-payload ADC programs Biocytogen Pharmaceuticals (Beijing) Co., Ltd. (Biocytogen, SSE: 688796; HKEX: 02315) and Acepodia (6976:TT), today announced that the companies have entered into an option and license agreement designed to enable the structured evaluation of bispecific antibody-drug conjugate (BsADC) programs to further advance the development of dual-payload bispecific antibody-drug conjugates (BsAD2Cs). The agreement grants Acepodia an option to obtain an exclusive worldwide license from Biocytogen for two BsADC programs. Under the terms of the agreement, Biocytogen is eligible to receive an upfront option fee and, upon Acepodia’s exercise of the option, additional payments including option exercise fees, development, regulatory, and commercial milestone payments, as well as royalties on future product sales. The financial terms of the agreem
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom