CA-GREENPARK-SPORTS
GreenPark Sports , the fan-focused publisher and developer of mobile games and social experiences, has announced a global partnership with world-renowned Spanish soccer league LaLiga . GreenPark and LaLiga will work closely together in the multiyear deal to engage next-generation soccer fans in GreenPark’s virtual metaverse for sports and esports fans.
With the commitment to captivate local fan communities and networks, the partnership allows fans to select any of the league’s 20 teams as they flex their team spirit using their in-game avatar. As a GreenPark “superfan,” players will also be able to digitally outfit their avatar with authentic and custom LaLiga team gear, while participating in obstacle course runs, dance battles and various other minigames including some that leverage real-time scoring and statistics. In-game currency can also be exchanged for exclusive rewards and digital fan-gear.
“As one of the leading sports brands in the world, we continuously explore all the unique avenues to connect and engage with our fans globally. This partnership will let us get closer to the gaming community worldwide and offer them the possibility to follow the best soccer in the world, LaLiga” said Oscar Mayo, Head of Marketing and International Development at LaLiga. “We are confident that our partnership with GreenPark Sports will help us reach the next generation of fans by offering an exciting virtual arena for them to be a part of.”
Launching in early 2021, GreenPark Sports creates immersive social platforms for the new generation of sports and esports fans. The free-to-play mobile app will offer in-game experiences, allowing fans to battle it out through a variety of challenges and become the undisputed “Best Fans” of their league. Players can earn rewards virtually as well as exclusive tangible rewards.
“LaLiga represents some of the largest brands in all of sport, and the fueling passion from their fans is unparalleled,” said Tony Grillo, Vice President of Business Operations at GreenPark. “We look forward to co-creating special experiences for their fans and seeing them bring their energy into GreenPark!”
The new partnership follows GreenPark’s announcements with the National Basketball Association (NBA) earlier this month and the League of Legends Championship Series (LCS) in January.
To stay updated with the latest news on GreenPark Sports, follow the organization via its official website here , and on Twitter and Facebook .
Assets: GreenPark x LaLiga Partnership
ABOUT GREENPARK
Founded in 2018, GreenPark Sports is a publisher and developer of fan-forward, digital experiences and mobile games for the new generation of sports and esports fans. Co-founded by Chad Hurley (YouTube Co-founder / former CEO), Nick Swinmurn (Zappos founder / former CEO) and Ken Martin (BLITZ Co-founder / former CCO), GreenPark Sports was created to reimagine the role of today’s digitally-native fan as an active participant in the live sports/esports they love.
ABOUT LALIGA
LaLiga is a global, innovative and socially responsible organisation which is a leader in the leisure and entertainment sector. It is a private sports association composed of the 20 public limited sports companies (SADs) and clubs of LaLiga Santander and the 22 of LaLiga SmartBank, and is responsible for organising professional football competitions in Spain. In the 2019/20 season, LaLiga reached 2.8 billion people globally. With its headquarters in Madrid (Spain), it is present in 55 countries through eleven offices and 46 delegates. The organisation carries out its social work through its foundation and was the world's first professional football league to establish a league for intellectually challenged footballers: LaLiga Genuine Santander.
View source version on businesswire.com: https://www.businesswire.com/news/home/20201216005356/en/
Social Media:
About Business Wire
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Andersen Global styrker sine juridiske kapaciteter med tilføjelsen af brasiliansk medlemsfirma11.12.2025 18:49:00 CET | Pressemeddelelse
Andersen Global udbygger sin juridiske platform i Brasilien, da Lotti e Araújo bliver et medlemsfirma, hvilket styrker organisationens kapacitet i Latinamerika. Lotti e Araújo blev stiftet for over 20 år siden og tilbyder omfattende juridisk rådgivning til brasilianske og multinationale klienter inden for en lang række brancher. Dets tværfaglige praksis omfatter selskabsret, skatteret, arbejdsret, retssager, inkasso og inddrivelse af gæld – samt specialiseret arbejde med at identificere skjulte aktiver og inddrive anke- og retsindskud i ældre sager. Firmaet håndterer også voldgift, forvaltningsret, udenlandske investeringer, fast ejendom, intellektuel ejendomsret, databeskyttelse og virksomhedsomstrukturering og tilbyder juridisk assistance inden for selskabsdannelse og repræsentation over for tilsynsmyndigheder. Teamet rådgiver klienter om forebyggende juridiske strategier og komplekse tvister for administrative organer og domstole i Brasilien. "Hos Lotti e Araújo bygger vores praksis
BEYOND Developments Reveals a New Vision for Purposeful Living on Dubai Islands with SIORA11.12.2025 18:02:00 CET | Press release
A 2M sqft masterplan inspired by Japanese garden principles, crafted around balance, clarity, and the quiet rhythm of coastal life BEYOND Developments, the bold and design-led real estate developer shaping next-generation waterfront destinations in the UAE, today unveiled SIORA, its first beachfront masterplan on Dubai Islands and the company’s second large-scale community within a year. The launch underscores BEYOND’s accelerated growth and strong alignment with Dubai’s future urban vision. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251211014389/en/ BEYOND Developments - SIORA Masterplan at sunset - Dubai Islands (Photo: AETOSWire) Spanning over 2M square feet, SIORA is conceived as a coastal sanctuary inspired by Japanese garden philosophies, including the pursuit of Ikigai, the Japanese concept of finding purpose and fulfilment in everyday life. In this context, it reflects a philosophy of creating spaces that bring c
3Degrees Welcomes David Dines to Board of Directors11.12.2025 17:00:00 CET | Press release
3Degrees, a global leader in renewable energy and climate solutions, is pleased to announce the appointment of David Dines to its Board of Directors, effective December 8, 2025. Dines brings more than four decades of leadership experience across global energy, commodities, financial services, transportation, and industrial markets. He served on the executive team as Chief Financial Officer and Corporate Senior Vice President at Cargill, Inc., the largest privately held company in the United States, where he oversaw enterprise-wide financial strategy, capital deployment, and financial performance. During his 29-year career at Cargill, Dines led multiple global businesses, played key roles in major technology and process transformations, and was a member of Cargill’s Commodity Risk, Financial Risk, and Process, Data, and Technology Committees. “We are thrilled to welcome David to the 3Degrees board,” said Philippe Vedrenne, CEO, 3Degrees. “He has an exceptional command of financial stewa
ITC Infotech wins PTC Partner Network Award for FY25 in the PLM Category11.12.2025 15:40:00 CET | Press release
ITC Infotech’s DxP Services earns recognition for its strong PLM expertise, unwavering commitment to delivering customer value, and strategic collaboration with PTC to drive innovation through SaaS-led offerings and accelerate digital transformation for customers. ITC Infotech, a leading global technology services and solutions provider, has been awarded the PTC Partner Network Award for FY25 in the Product Lifecycle Management (PLM) category. This prestigious recognition, awarded to a single partner globally, celebrates excellence in deploying Enterprise PLM software, enabling global and cross-functional teams to effectively manage product data and providing a trusted system for product information. The award underscores ITC Infotech’s leadership in PLM-led digital transformation, as well as its strategic alignment with PTC’s Intelligent Product Lifecycle vision, which helps customers build a structured product data foundation that serves as the backbone for AI-driven transformation.
1X Announces Strategic Partnership to Make up to 10,000 Humanoid Robots Available to EQT’s Global Portfolio11.12.2025 15:00:00 CET | Press release
1X, the AI and robotics company behind NEO, the first ready-to-ship humanoid robot, today announced a strategic partnership with EQT, one of the world’s largest private equity firms and an investor in 1X through EQT Ventures. The partnership marks the beginning of what could become a large-scale commercial rollout of general-purpose humanoid robots across multiple industries. Together, 1X and EQT have a shared intent to facilitate the rollout of up to 10,000 humanoids across EQT’s global portfolio companies between 2026 and 2030, with any potential implementation decision ultimately taken by each portfolio company. The partnership represents an early step in bringing humanoid robotics into mainstream commercial use. Through this collaboration, EQT’s portfolio companies will gain early access to 1X’s commercial production capacity and integration expertise, giving early adopters a first-mover advantage in addressing structural workforce transformation. The partnership will focus on high
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom