boohoo.com Celebrates the Launch of Their Spring Collection & the Zendaya Edit with a 90s Throwback Block Party!
This evening, international etailer, boohoo.com, celebrated the launch of their newest Spring collection at an exclusive launch party in Los Angeles at The Dream Hollywood for media, influencers, and friends of the brand.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180322005667/en/
Taking note from the product aesthetic, the event served as the ultimate 90s nostalgia trip with bright and bold décor from neon signs to giant boom boxes and life-size cassette tapes. Throughout the night, guests engaged in various activations including 90s dance lessons, cocktail making, cooking lessons, firework displays and interactive arcade games. Attendees also enjoyed 90s-inspired catering including retro treats Bubble Tape and Candy Necklaces, as well as Slush Puppies and Sunny D cocktails.
Surprise musical guests, Snoop Dogg and SWV performed live sets. Notable attendees included Paris Hilton, Jordyn Woods, Normani and Dinah, previously of Fifth Harmony, Storm Reid, Ashley Greene, Sistine and Sophia Stallone, Nick Viall, Ashley Iaconetti, Kristina Schulman, Quincy and more!
The boohoo Spring Collection references a range of fresh trends found on the runways including Tailored Sports, Safari Leisure, Bohemian Wanderer and Garden Party. Athleisure brights, pastels and whites are prevalent throughout the collection, Zendaya pulled from these trends to curate The Zendaya Edit, which consists of pieces from the collection that are representative of her personal style. The product ranges from $5 - $100 and is available in US sizes 4-22, available online starting today.
Carol Kane , CEO and Co-Founder, boohoo.com , commented, “We’re excited to announce our largest global partnership to-date with American actress, Zendaya. Zendaya is everything the boohoo girl is and we can’t wait to have her on board with us for spring. Shot in her hometown of L.A., the campaign was styled by Law Roach and photographed by Zoey Grossman. The 50+ piece collection was selected by Zendaya and includes runway trends such as Bohemian Wanderer and Athleisure. Inspired by her own style, the edit gives a nod to the 90s that we think our customers will really love.”
Link to download select hi-res event imagery: https://paulwilmotcommunications.box.com/s/emnrfczdqki7zqal5gckg38rglzow9wd
boohoo.com is one of the fastest growing international etailers. The product is trend-led, accessible, and wearable; the business is agile and fast paced with a swagger in its step. With 100 new items dropping onsite daily - boohoo.com has quickly evolved into a global fashion leader of its generation.
Information om Business Wire
101 California Street, 20th Floor
CA 94111 San Francisco
Følg pressemeddelelser fra Business Wire
Skriv dig op her og modtag pressemeddelelser på mail. Indtast din mail, klik på abonner og følg instruktionerne i den udsendte mail.
Flere pressemeddelelser fra Business Wire
ABB23.4.2018 13:08 | pressemeddelelse
Country Leaders Inspired by ABB’s Breakthrough E-Mobility Technologies
PANASONIC-CORPORATION23.4.2018 12:09 | pressemeddelelse
Panasonic Launches Off-grid Solutions Project to Mark Its Centenary
CQN-FLEXTRADE23.4.2018 10:58 | pressemeddelelse
CORRECTING and REPLACING FlexTrade Launches FlexNOW Execution Management System (EMS)
FLEXTRADE23.4.2018 10:02 | pressemeddelelse
FlexTrade Launches FlexNOW Execution Management System (EMS)
CA-SKECHERS-USA-INC23.4.2018 09:02 | pressemeddelelse
Limited Edition Skechers D’Lites & Toei Animation One Piece Collection to Launch in Europe
SOFINNOVA-PARTNERS23.4.2018 08:02 | pressemeddelelse
Armance Bordes Joins Sofinnova Partners as General Counsel
I vores nyhedsrum kan du læse alle vores pressemeddelelser, tilgå materiale i form af billeder og dokumenter, og finde vores kontaktoplysninger.Besøg vores nyhedsrum