BWT
Clean water is precious. That’s the message that BWT — Europe’s leading water technology company — and extreme athlete Ernst Bromeis hope to spread with a spectacular expedition. Starting July 8, the Swiss athlete will swim 800 kilometers across Lake Baikal, the largest freshwater lake on Earth. BWT will be by his side as initiator and partner for the Lake Baikal project. “We want to give people food for thought and raise awareness of the fact that water is a resource worth protecting. BWT’s water purification solutions help reduce plastic waste and protect the environment with every sip. Consumers can cut their household expenses and do away with the need to lug home water bottles, all while doing their part for the environment. From table water filters to water filter units to faucets and compact water cooler solutions for the home, BWT’s pioneering magnesium technology turns good-quality tap water into outstanding Magnesium Mineralized Water,” says Lutz Hübner, Head of Marketing, BWT Group. The project will be launched today with a press conference followed by a discussion at the World Economic Forum in Davos.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190122005654/en/
Months-long project
Bromeis plans to swim approximately 800 kilometers along the eastern shore of the Siberian lake, relying entirely on his own strength and without any assistance except for a team on land. Depending on this year’s spring in Siberia, he could be facing extreme conditions on the lake. In addition to the atmospheric conditions and water temperature, Bromeis will have to combat waves several metres high that can build up on the water. If his expedition succeeds within the 2 months planned — his health is, of course, top priority — he will be the first person to have swum the length of the largest freshwater lake on Earth.
A feat in the making
Bromeis’s swim will be no mean feat. Months of intensive planning will be needed before he can begin in July. BWT is already supporting him in this phase, taking care of marketing and offering its advice to help plan the expedition and work out the safest routes. The international company has a strong presence in Russia and can contribute crucial expertise and contacts. BWT will also be on the ground to support him during his expedition and take care of water purification and his drinking water supply, among other things. A number of other partners are on board, including the University of Basel, the university ETH Zurich, the Global Nature Fund’s Living Lakes initiative and the World Economic Forum.
An extreme athlete with a message
Ernst Bromeis has made a name for himself as a “water ambassador.” He
has been working to encourage conscientious use of water since 2007 with
his initiative The Blue Wonder. In 2008, he swam across 200 lakes in his
native canton of Graubünden; two years later, he crossed the largest
lake in each one of Switzerland’s cantons. And in 2014, he swam along
the Rhine from its source to the sea. “We’re united by our passion for
protecting water. We’re proud to stand by Ernst Bromeis’s side as a
partner,” says Hübner.
www.bwtlakebaikal.com
About BWT
The Best Water Technology Group is Europe’s leading water technology
business with a staff of 3,800 working on innovative, economical and
ecologically friendly water purification technologies to provide private
households, industry, commerce, hotels and municipalities with the
safest, healthiest and most hygienic water possible for their day-to-day
needs.
www.bwt-group.com
View source version on businesswire.com: https://www.businesswire.com/news/home/20190122005654/en/
Contact:
BWT Dominik Zech info@bwtlakebaikal.com
Link:
About Business Wire
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
FLATEXDEGIRO-AG25.4.2024 20:20:33 CEST | Press release
flatexDEGIRO Starts Into Expected Record Year 2024 With a Jump in Revenues and Earnings
CA-OPENGATE-CAPITAL25.4.2024 19:15:32 CEST | Press release
OpenGate Capital Completes Sale of SMAC
FARCANA25.4.2024 17:41:30 CEST | Press release
Farcana Announces Gateway: Showdown - Playtest Kicks Off April 30th, with a 1,000,000 $FAR token prize pool!
ANTOGNOLLA25.4.2024 16:40:29 CEST | Press release
Antognolla at International Hospitality Investment Forum: Growing Interest in the Italian Market from Hotel Operators and Investors
CA-LASERFICHE25.4.2024 16:31:29 CEST | Press release
Digital Transformation’s Next Era: Generative AI and Laserfiche 12 at 2024 Empower Conference
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom