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BroadSoft Receives 2016 Unified Communications Product of the Year Award

BroadCloud UC-One Honored for Exceptional Innovation Enabling Service Providers to Rapidly Bring UCaaS to Market

GAITHERSBURG, MD--(Marketwired - Mar 29, 2016) - BroadSoft, Inc. (NASDAQ : BSFT ), the global unified communication as a service (UCaaS) leader, today announced that TMC , a global, integrated media company helping clients build communities in print, in person and online, has named BroadCloud UC-One as a 2016 Unified Communications Product of the Year Award winner.

UC-One ® is BroadSoft's mobile-first comprehensive suite of UC services that enables service providers to offer a broad range of real-time communications services such as enterprise PBX, HD voice and video, business directories, call logs, instant messaging and presence, one number service, and My Room conferencing and collaboration. With BroadCloud UC-One, which leverages the BroadCloud fully-managed, end-to-end hosted service, service providers can rapidly deliver UCaaS to their business customers without the need for capital investment -- speeding time to new service revenues while covering the full business customer lifecycle, from initial quote to service activation to support.

"Today, BroadSoft believes that workforce productivity in the enterprise is suffering because tools and off-the-shelf applications used by teams and workers create scattered communications, ineffective meetings and fragmented workflows," said Taher Behbehani, chief digital and marketing officer, BroadSoft. "With BroadCloud UC-One, service providers can rapidly deliver a full range of unified communications and collaboration services via the cloud, as a managed hosted service. We are thrilled TMC has recognized BroadCloud UC-One for its innovation."

BroadSoft recently unveiled Project Tempo, which envisions new UC-One cloud services allowing individuals and teams to reach new levels of productivity by integrating real-time communications and collaboration, cloud applications, and contextual intelligence, into a unified end-user experience. With BroadSoft's mobile-first approach, business users can work smarter from anywhere, at any time and with any device -- desktop telephone or PC, tablet, smartphone or cell phone. After being announced in October 2015 at BroadSoft's Connections User event, Project Tempo is now moving into beta trials.

"It gives me great pleasure to honor BroadSoft as a 2016 recipient of TMC's Unified Communications Product of the Year Award for their innovative product, BroadCloud UC-One," said Rich Tehrani , CEO, TMC. "Our judges were very impressed with the ingenuity and excellence displayed by BroadSoft in their groundbreaking work on BroadCloud UC-One."

Winners of the 2016 Unified Communications Product of the Year Award will be published in the April 2016 edition of INTERNET TELEPHONY magazine .

About BroadSoft

BroadSoft is the leading provider of cloud software and services that enable mobile, fixed-line and cable service providers to offer Unified Communications over their Internet Protocol networks. The Company's core communications platform enables the delivery of a range of enterprise and consumer calling, messaging and collaboration communication services, including private branch exchanges, video calling, text messaging and converged mobile and fixed-line services. For additional information, visit http://www.BroadSoft.com .

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements may be identified by their use of terms and phrases such as "enable," "can" and other similar terms and phrases and include, among others, statements regarding the capabilities and benefits to service providers and their end users of UC-One. The outcome of the events described in these forward-looking statements is subject to known and unknown risks, uncertainties and other factors that could cause actual results to differ materially from the results anticipated by these forward-looking statements, including, but not limited to, whether UC-One will be utilized by BroadSoft's customers, and the resulting financial and other benefits to BroadSoft, as well as those factors contained in the "Risk Factors" section of BroadSoft's Form 10-K for the year ended December 31, 2015, filed with the Securities and Exchange Commission, or SEC, on February 29, 2016, and in BroadSoft's other filings with the SEC. All information in this release is as of March 29, 2016. Except as required by law, BroadSoft undertakes no obligation to update publicly any forward-looking statement made herein for any reason to conform the statement to actual results or changes in its expectations.

About INTERNET TELEPHONY magazine
INTERNET TELEPHONY has been the IP Communications Authority since 1998™. Beginning with the first issue, INTERNET TELEPHONY magazine has been providing unbiased views of the complicated converged communications space. For more information, please visit www.itmag.com . Follow INTERNET TELEPHONY magazine on Twitter or join our Linked In group. Subscribe or visit www.itmag.com .

About TMC
Global buyers rely on TMC's content-driven marketplaces to make purchase decisions and navigate markets. This presents branding, thought leadership and lead generation opportunities for vendors/sellers.

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