BRAUN
Braun today officially announced the judging panel for the 21st BraunPrize; an international design competition that aims to promote the work of young designers, creatives and inventors, every three years.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210825005057/en/
Established in 1968, the historic BraunPrize was Germany’s first international competition and its commitment to nurturing young talent has been highly regarded by the design world and the design-aware public ever since.
This year, young, up-and-coming designers and inventors have been tasked to help ‘Shape Tomorrow’ – a call to action to explore good design that will address and solve the challenges of today and tomorrow.
The judging panel for this prestigious prize includes internationally renowned experts who will honor visionary ideas and clever solutions that will help promote behavioural change and make an impact on today’s society and the future of the planet with $100,000 USD. The winning submissions will be recognised and awarded by the jurors at a virtual awards ceremony in November.
The 21st edition of the BraunPrize is set to exceed the last competition held in 2018, which received 3,087 entrants from 107 counties.
The judges for the 2021 BraunPrize are:
- Virgil Abloh, Chief Creative Director and founder of Off-White ™ and Men’s Artistic Director at Louis Vuitton (USA)
- Cecilie Manz, Designer and founder of Cecilie Manz Studio (Denmark)
- Johanna Schoemaker, Former BraunPrize Winner and owner of sustainable jewellery brand Quite Quiet (Germany)
- Li Ningning, Director of Industrial Design across the Xiaomi Ecosystem (China)
- Sukwoo Lee, Founder of SWNA (South Korea)
- Gary Hustwit, Filmmaker, and visual artist based in New York (USA)
- Stefan Schamberg, Vice President R&D, Grooming Braun and Devices (Germany)
- Prof. Oliver Grabes, Head of Design at Braun and Chairman of the BraunPrize (Germany)
Prof. Oliver Grabes said: “It was important that this year’s competition reflects the international and digital-first nature of the world we live in today. We’re excited to have assembled a diverse group of some of the most talented creative leaders from across the globe. It is a privilege to have their expertise to judge and award the wonderful talent that will emerge from the competition.”
Stefan Schamberg said; “When I began my career as a design engineer I was fortunate enough to take my early steps into the industry with Braun, a brand that always stands for good design, functionality and sustainable long-lastingness. The BraunPrize provides the next generation with a similar opportunity to showcase their creativity and the scope of their imagination to produce concepts that could change the world. It will be exciting to see what this young talent will produce.”
Virgil Abloh said; “As with any industry, it’s important that we nurture young up and coming talent that will continually push the boundaries of what is possible creatively. It’s an honour to be a part of a judging panel as we play our own part in helping the next generation of creatives and innovators.”
Cecilie Manz , said; “For me, encouragement of the next generation of designers is crucial.
Gary Hustwit said; “I’ve been a fan of Braun for many years, and it’s a privilege to be part of this year’s jury panel. I had the opportunity to do a deep dive into the company’s design history during my research for the film I made about Dieter Rams. The BraunPrize has an important lineage and continues to be a fantastic platform to showcase and nurture young creatives in the design industry and beyond. I’m excited to be part of this initiative and I’m really looking forward to seeing some groundbreaking new ideas.”
Li Ningning , said; “Good design is far more than designing products that are aesthetically pleasing - good design has the power to improve and change the world by thinking from the original point of the projects. The challenge Shape Tomorrow is a fantastic opportunity for young designers to address and provide solutions to several global issues we are facing”.
Sukwoo Lee , said; “It is an honour to be part of the jury for such a meaningful and important award. Whilst studying for my university degree, I was inspired by many of the BraunPrize winning submissions and I have closely followed the work of Braun and Dieter Rams throughout my career. I’m excited to see what this year’s competition will bring.”
Johanna Schoemaker said; “I was fortunate enough to have been part of the BraunPrize experience and know first-hand the impact that winning can have on a young designer’s career. I’m very excited to be joining as a judge this year, and to see what great design concepts we receive that could help to improve and change the world we live in for the better.”
The 2021 BraunPrize International Design Competition is open globally and is free to enter. Submissions are welcome from young designers and inventors with less than 5 years work experience and students of any profession.
For my information on the 2021 BraunPrize Jury Panel and the competition please visit www.braunprize.org
-----ENDS-----
Notes to editors:
Photo credits:
- Virgil Abloh - Richard Anderson
- Cecilie Manz - Casper Sejersen
- Johanna Schoemaker - Lina Zangers
- Sukwoo Lee - designpress
- Gary Hustwit by Ebru Yildiz
About the Braun Prize:
- The Braun Prize was established in 1968
- The Braun Prize 2021 marks the 21st edition of the international design competition
- In 2018, the Braun Prize received 3,087 entries from 107 countries
- The Braun Prize 2021 is organized by Braun, a Procter & Gamble brand, and managed by the Braun Design Team in Kronberg, Germany
About Braun:
- Braun, a subsidiary of Procter & Gamble founded in Germany in 1921, develops and manufactures a wide variety of small domestic appliances that marry technical innovation, reliable quality, and distinctive design. These range from electric shavers and beauty products to hair care appliances. Braun products enjoy worldwide distribution. Please visit www.braun.com for the latest news and in-depth information about the Braun brand.
View source version on businesswire.com: https://www.businesswire.com/news/home/20210825005057/en/
About Business Wire
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Ahead of Holiday Season, Visa Identifies Five Transformative Forces Reshaping Global Payment Security20.11.2025 19:50:00 CET | Press release
New Biannual Threats Report Reveals Fundamental Shift in Fraud Operations as Criminals Adopt Industrial-Scale Tactics To celebrate International Fraud Awareness Week, Visa (NYSE: V) today released its Fall 2025 Biannual Threats Report, revealing five forces that are transforming the global payments security landscape. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251120412198/en/ The report, produced by Visa's Payment Ecosystem Risk and Control (PERC) team, draws on intelligence from Visa's global network to identify how criminal operations are evolving with unprecedented speed, scale, and sophistication. "The payments ecosystem is experiencing a paradigm shift in how fraud operates," said Paul Fabara, Chief Risk and Client Services Officer at Visa. "Criminals are no longer working as opportunistic individuals-- they're operating like tech startups, building reusable infrastructure and deploying systematic, industrial-scale
Suzano Forms Partnership with Tencent and Ecofuturo Institute at COP30 for AI-Powered Conservation and Nature Education20.11.2025 18:25:00 CET | Press release
New agreement signed at COP30 will see organisations collaborating to use artificial intelligence tools for biodiversity monitoring and digital platforms to boost public engagement in conservation efforts. The world’s largest pulp supplier, Suzano, today announces the signing of a Memorandum of Understanding (MoU) with the multinational technology business Tencent and the Brazilian non-profit Ecofuturo Institute, to pioneer new digital approaches to drive public engagement in conservation. The collaboration will leverage Suzano’s expertise in sustainable forestry, Tencent’s cutting-edge digital technology, and Ecofuturo’s expertise in environmental education, to pilot joint initiatives in both Brazil and China. These include enhancing ecological awareness, accelerating biodiversity solutions, and leveraging digital platforms to foster public engagement in conservation. The partnership will result in a pilot project where advanced AI tools for species recognition developed by Tencent’s
EMVCo Working on How Global Specifications Can Support Agentic Payments20.11.2025 17:38:00 CET | Press release
EMVCo – the technical body that creates and manages EMV® Specifications and programmes that enable seamless and secure card-based payments worldwide – has announced that it is working on how global specifications can support innovation in agentic payment solutions by increasing trust and interoperability across the ecosystem. Agentic commerce is rapidly reshaping the shopping experience by enabling AI agents to act on the consumer’s behalf. This is driving significant momentum for agentic payments, which introduce AI agents as new actors that can initiate transactions with merchants – without requiring direct involvement from the consumer. While agentic payments have the potential to increase convenience and personalisation, they present unique considerations for how transactions are initiated, authenticated and secured. As industry adoption and innovation accelerate, a globally interoperable and scalable approach may be beneficial in realising trusted agentic payments for consumers, m
Université Paris-Saclay and Owkin: A Unique Alliance to Propel University Medical Research to the Top of the European Rankings Through AI20.11.2025 15:17:00 CET | Press release
Université Paris-Saclay and Owkin announce the signing of a memorandum of understanding to explore the potential of K Pro Free - Owkin’s AI co-pilot for biology - for use by Paris-Saclay. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251120130113/en/ K Pro Free will now be available to the entire Université Paris-Saclay community, and in particular teachers, researchers and doctoral students working in the biomedical sciences. The partnership includes workshops, training sessions and events designed to promote the discovery and adoption of K Pro Free, as well as the co-organization of communication and dissemination initiatives around the use of AI in health. In this way, the partnership will promote user training, but also enrich and continuously improve the co-pilot's models through feedback and use cases from the l’Université Paris-Saclay community. This partnership is part of Université Paris-Saclay’s strategy to integr
Frasca Advances Flight Training Technology with New Visual System Powered by Unreal Engine20.11.2025 15:05:00 CET | Press release
Frasca International, Inc., a FlightSafety International company and leader in flight simulation, today announced the launch of VITAL FVS 100, the next evolution of its visual system technology. Building on the proven TruVision Global platform, VITAL FVS 100 was developed using Epic Games’ Unreal Engine and delivers unprecedented realism, scalability, and innovation in pilot training. The Unreal-powered VITAL FVS 100 system introduces major advancements in visual fidelity and training realism, further enhancing the capabilities of Frasca, a leading developer of flight simulators and training devices. The new system includes physically based renderings, advanced lighting effects, and a new volumetric cloud model that creates dynamic, weather-rich environments. Terrain imagery now includes one-meter resolution coverage for the contiguous United States and Hawaii, with expanded global datasets covering European buildings and tree covered regions. Additionally, enhanced particle effects re
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom