IEVA (Independent European Vape Alliance)

Beating cancer with Harm Reduction


Bruxelles - The Independent European Vape Alliance (IEVA) welcomes and supports the “EU Beating Cancer Plan” presented today by the European Commission. The plan is extremely important in order to significantly reduce the number of cancer-related deaths.

However, the new EU strategy neglects an important instrument for public health: Harm Reduction.

Almost one third of cancer cases in Europe are caused by smoking:
Tobacco consumption continues to be the leading cause of preventable cancer, with 27% of all cancers attributed to tobacco use. By eliminating tobacco use, nine out every ten cases of lung cancer could be avoided.[1]

It is therefore more important than ever to use all means at hand to minimize smoking rates. Tobacco harm reduction is rated as a very good opportunity to significantly reduce the number of smokers. That is why it has to be included in an impactful EU Beating Cancer plan:

When it comes to smoking cessation, the EU Commission is once again concentrating on the 'quit or die' approach instead of creating a realistic addiction policy.", says Prof Heino Stöver from the German Institute for Addiction Research at the Frankfurt University of Applied Sciences. And further: “Great Britain, New Zealand and Canada are putting the e- Cigarette as a main tool in the fight against tobacco use and have been shown to be very successful.[2]

Cancer potencies: 0.5% of the risk of smoking

In embracing harm reduction the UK shows a better and more effective strategy to decrease the number of smokers. With broad education on harm-reducing alternatives, British health policy has drastically reduced the smoking rate within a few years. In 2011, 20 percent of the British still smoked, in 2019 it was around 14 percent.[3]

In 2018, the government agency Public Health England (PHE) published a report with data on e-cigarettes. According to PHE, vapers have a 99.5 percent lower risk of cancer than smokers. Overall, PHE estimates that e-cigarettes are at least 95 percent less harmful than tobacco cigarettes.[4]

Dustin Dahlmann, Chairman of IEVA: “We welcome the EU Beating Cancer Plan. The strategy needs to consider all means available to reduce the burden of cancer related risks: It is of utmost importance that preventive measures are flanked by tobacco harm reduction. Otherwise, millions of smokers might miss the opportunity to tremendously reduce their risk of cancer.

[1] EU Beating Cancer Plan, 2021. Link

[2] Prof Heino Stöver, Press release, February 03, 2021. Link

[3] Adult smoking habits in the UK: 2019. Link

[4] “Evidence review of e-cigarettes and heated tobacco products”, Public Health England 2018. Link


Independent European Vape Alliance (IEVA)
President: Dustin Dahlmann
Press coordinator: Philip Drögemüller
Phone: +32 (2) 791 7759

About IEVA (Independent European Vape Alliance)

IEVA (Independent European Vape Alliance)
IEVA (Independent European Vape Alliance)

The Independent European Vape Alliance (IEVA) is the only pan-European association aimed at uniting national associations, companies, manufacturers and wholesalers in the vaping industry and providing them with responsible representation at the European level.

IEVA’s founding principle is to contribute to harm reduction and public health. E-cigarettes have a significant positive impact and should be recognized as a harm reduction tool because vaping is not smoking.  

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Latest releases from IEVA (Independent European Vape Alliance)

Vaping industry underlines the importance of product choice10.12.2021 09:15:11 CET | Press release

The Independent European Vape Alliance (IEVA) welcomed the decision of MEPs to recognize tobacco harm reduction as a tool in beating cancer; but remains concerned that the report approved today by the European Parliament leaves the door open to a flavour ban in the EU. The Special Committee on Beating Cancer (BECA) today voted on the amendments and the draft of the Beating Cancer report by Rapporteur Véronique Trillet-Lenoir.[1] The authors of the report identify smoking as one of the main causes of cancer and IEVA agrees that everything should be done to significantly reduce the smoking rate in Europe. There is little scientific doubt that tobacco harm reduction is a key tool in achieving this goal.[2] Even those skeptical of tobacco harm reduction concede that vaping is many orders of magnitude less harmful than continuing to smoke. According to Public Health England (PHE), e-cigarettes are 95 percent less harmful than tobacco and the risk of cancer drops by 99.6 percent.[3] The repo

Tobacco Harm Reduction is critical if we are to reduce smoking related disease rates worldwide5.11.2021 11:10:00 CET | Pressemeddelelse

Brussels - Eight million smokers worldwide die from a smoking-related disease every year. [1] Tobacco Harm Reduction is a chance for smokers to switch from an extremely harmful to a significantly less harmful alternative. [2] Unfortunately, the WHO has lost sight of this in recent years. But it is not too late to repent. It must focus on the future of millions of smokers worldwide – a future that is much brighter should they switch to vaping – rather than its own counter-productive “quit or die” dogma. The ninth conference on tobacco control of the WHO (WHO FCTC COP9) starts in Geneva next week. [3] During this important conference, measures to reduce the global smoking rate will be debated. The WHO wrote in a publication a year ago: "There is conclusive evidence that: completely substituting [vaping] for combustible tobacco cigarettes reduces users’ exposure to numerous toxicants and carcinogens present in combustible tobacco cigarettes." [4] Now it is important to put this correct as

E-Cigarettes flavours ban in the Netherlands endangers Public Health14.1.2021 14:49:39 CET | Pressemeddelelse

Brussels - Around 65 percent of adult vapers in Europe use fruit or sweet liquids. [1] The variety of flavours is one of the most important reasons for smokers to switch to e-cigarettes and for vapers not to go back to smoking. Without paying attention to this fact, the Dutch State Secretary Paul Blokhuis has announced to ban all e-cigarette flavours except tobacco flavours in the Netherlands, as they are supposedly particularly attractive to young people. [2] This measure risks very negative consequences for Public Health and tobacco harm reduction: With only tobacco flavours left vaper’s threshold to relapse on tobacco smoking dangerously lowers. A public consultation on the plan will run until January 19, 2021. The vast majority of the comments so far come from vapers and scientists who reject the government's plan. [3] The Dutch plan ignores important facts: The number of young people in the Netherlands who have ever tried e-cigarettes has decreased by a quarter in the past five ye