ASICS-EMEA
22.9.2020 07:32:36 CEST | Business Wire | Press release
ASICS EMEA today announced the launch of the ASICS TENNIS ACADEMY , a virtual community platform that gives tennis coaches access to advice and training from industry experts.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200921005789/en/
Independent research* shows that 90% of tennis players rely on their coach for advice and recommendations about how to improve their game. However, most coaches say they lack the time and resources to stay informed, while also coaching full-time.
Based on the specific needs of coaches, ASICS has created the Tennis Academy to provide easy access to the information they need. Experts, including elite coaches, strength trainers, physiotherapists and sports psychologists will share bespoke training videos and articles, so coaches have the latest trends and training information readily available.
Through the Academy, ASICS will support coaches with advice and training sessions about how to identify playing style, and how to select the right product to improve a players performance and prevent injury.
“It’s important that tennis players choose a shoe that fits their playing style, either baseline, all-court or a combination we call best of both,” said Rene Zandbergen, Head of Product Innovation, ASICS Tennis. “Tennis shoes may all seem the same, but there is specific technology in each shoe that supports and protects the natural movement of the foot, which is why it is so important to play in the right shoe, to stay injury free. By connecting with coaches all over Europe, we hope to make it easy for them to identify playing style and make the right recommendation to their players.”
“We know how important the coach is to a tennis player’s development, both on the court and off the court, which is why we are thrilled to launch ASICS Tennis Academy. Our aim is to support coaches with access to expert insight so they can stay focused on helping their players improve their game,” said Gary Raucher, Executive Vice President, Categories, ASICS.
Patrick Mouratoglou, Founder and President of Mouratoglou Academy added: “Being a coach means helping your players reach their full potential, and with this new virtual knowledge sharing platform from ASICS, that just got easier. We began our partnership with ASICS one year ago, with the ambition to support each other in a common goal, to drive the game of tennis forward. By supporting and investing in tennis coaches, they are delivering on this promise.”
For more information about ASICS Tennis Academy visit asics.com/tennis-academy and follow @ASICSTennis
- ENDS -
View source version on businesswire.com: https://www.businesswire.com/news/home/20200921005789/en/
About Business Wire
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
TREASoURcE Final Conference: 14 April 2026, Brussels – Circular Systemic Solutions: From Demos to Deployment31.3.2026 09:32:00 CEST | Press release
The EU-funded project brings policymakers, industry and cities together to discuss how circular economy solutions can scale beyond pilots. The EU-funded TREASoURcE project will present its key results and policy messages at the Final Conference on 14 April 2026 in Brussels, bringing together policymakers, industry representatives, researchers, cities and civil society actors from across Europe. The full-day conference focuses on how circular economy solutions can move from pilot projects to broader deployment. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260331360899/en/ Join us in Brussels for the TREASoURcE Final Conference on circular solutions. Over four years, TREASoURcE has developed and tested scalable circular solutions across three value chains: plastics, batteries, and biobased side and waste streams. From demonstrations to deployment: addressing Europe’s scaling challenge The final conference responds to one of
Thermochemical Energy Storage Leader Redoxblox Rebrands as Tempo31.3.2026 09:00:00 CEST | Press release
Breaking the heat barrier: Tempo advances towards commercial rollout of continuously delivered electrified industrial heat at up to 1,200°C Redoxblox, a leader in thermochemical energy storage (TCES) on a mission to electrify the world with technology that shifts the power dynamic, today announced its rebrand to Tempo. The new identity marks the company’s transition from technology development to the commercial scaling of its breakthrough electrified heat platform. The rebrand, developed in partnership with renowned creative agency Red Antler, aligns Tempo’s strategic identity with its unique ability to meet the rigorous demands of heavy industry. The name Tempo is a nod to three core pillars of the company’s value proposition: Temperature leadership, the time-shifting of energy, and the pace of both continuous industrial heat delivery and rapid innovation. “As we move from technical validation toward large-scale commercial rollout, our brand must reflect the scale of the challenge we
Allshares Acquires Technology Company Amalia to Accelerate Innovation in Ownership and Incentive Management31.3.2026 09:00:00 CEST | Press release
Allshares, a global equity and ownership management platform, today announced the acquisition of Amalia, a France-based company specializing in sales commission and performance management software. The acquisition strengthens Allshares' platform, adding a sophisticated, rules-based engine that expands and enhances its end-to-end ownership offering. Founded in 2020, Amalia was built technology-first. Its software is centered on a powerful rules engine that enables intuitive compensation plan design, giving organizations the flexibility to model incentive structures in a fully self-service environment, unlocking new possibilities for incentive management at scale. Supporting more than 40 organizations, including Nespresso, TheFork, and Rakuten, Amalia provides real-time visibility into performance and incentive data, enabling companies to operate complex compensation programs with greater control and efficiency. “From day one, our focus has been to bring clarity to performance-based comp
Schneider Electric Joins Thread Group Board of Directors31.3.2026 09:00:00 CEST | Press release
Global technology leader elevates its membership to drive the future of smart homes and commercial buildings The Thread Group, an industry alliance addressing IoT convergence, security, power, and architecture challenges, today announced that Schneider Electric has joined its Board of Directors. A member of the Thread Group since 2015, Schneider Electric will take a more active role in shaping the future of the Thread wireless networking protocol moving forward. This addition comes at a pivotal time for the organization, with Thread recently surpassing 1000 consumer products, and as we continue to see expansion into commercial markets. Thread 1.4 delivers significant benefits for commercial and industrial applications, including seamless communication, enhanced reliability, and performance in expansive IoT deployments. "The entire Thread Group will benefit from Schneider Electric’s deeper engagement in our efforts," said Vividh Siddha, President of Thread Group. "A dedicated member for
STV Group and Post-Quantum Successfully Trial World’s First Quantum-Resilient Drones31.3.2026 09:00:00 CEST | Press release
Partnership delivers quantum-resilient drone platform for NATO allies Technical breakthrough: first airborne deployment of Classic McEliece algorithm Combat-proven UAV systems integrated with Classic McEliece post-quantum cryptography (PQC) to secure unmanned operations against future quantum threats. STV Group a.s., a European defence technology integrator with platforms deployed in Ukraine and allied theatres, and Post-Quantum, the UK cybersecurity company, today announced successful testing of the world’s first quantum-safe drones for active deployment across allied theatres. As allied nations adapt to warfighting defined by autonomous systems and drones, the ability to futureproof secure communications between drones and their operators is of paramount importance. Drone swarms procured today may be stored and deployed in future operations years later. This dynamic requires drones manufactured today incorporate encryption that’s resistant to attack by both classical and quantum comp
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom