ARTHUR-D.-LITTLE
14.6.2022 09:32:10 CEST | Business Wire | Press release
Arthur D. Little (ADL) has published its 2022 flagship report on the global media market. It focuses on how media, sports, and entertainment companies should respond to the post-COVID world, by both capitalizing on existing opportunities and transforming their business to remain attractive to consumers.
The report identifies the key themes that are shaping this new era of media, including:
- The development of D2C capabilities , with Connected TV advertising now the fastest growing video ad platform
- The increasing instability of the Netflix business model , with market churn starting to bite
- The role and viability of Web3 in providing a new revenue source for the TV & video sector
The aim of this report is to provide market intelligence and expert insight to four key parts of the global media ecosystem:
- Media industry executives – helping them to identify opportunities for vertical or horizontal integration, as well as to guide portfolio optimization and go-to-market strategies
- Telecommunication industry executives – providing guidance on the development of their non-core business segments
- Financial investors – highlighting the most attractive market segments and acquisition targets
- Academia – presenting a comprehensive dataset and framework for future research on the transformation of the media industry
The report’s insights into current market trends were developed through extensive interviews with senior executives and draw on project experience with global media players across all segments. The quantitative market sizing and future forecasting of the industry covers 53 countries and a 10-year period from 2015-2024.
Shahid Khan, Partner & Global Media Segment Head at ADL, commented: “As of early 2022, the media market shows strong signs of recovery post-COVID. Traditional media players are further embracing the possibilities of digital, while new entrants continue to invest, with M&A activity
showing no signs of abating. The advent of Web 3.0 and NFTs has also created new opportunities for content owners, brands, aggregators, and intermediaries, even if not all innovations are destined to succeed.”
Maureen Kerr, Partner and Gabriel Mohr, Principal at ADL , the co-lead authors of the report commented: “Our research shows multiple paths forward for the global media industry – the only inviable one is sticking to the old road. Smart and swift launches, investment, and acquisitions might be the difference between prosperity and irrelevance, while new technologies have the potential to radically alter the media landscape.”
ADL’s State Of The Media 2022 report can be downloaded here: https://tinyurl.com/2p987nhr
About Arthur D. Little
Arthur D. Little has been at the forefront of innovation since 1886. We are an acknowledged thought leader in linking strategy, innovation and transformation in technology-intensive and converging industries. We navigate our clients through changing business ecosystems to uncover new growth opportunities. We enable our clients to build innovation capabilities and transform their organizations.
Our consultants have strong practical industry experience combined with excellent knowledge of key trends and dynamics. ADL is present in the most important business centers around the world. We are proud to serve most of the Fortune 1000 companies, in addition to other leading firms and public sector organizations.
For further information, please visit www.adlittle.com
View source version on businesswire.com: https://www.businesswire.com/news/home/20220614005121/en/
Link:
About Business Wire
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Vultr and AMD Support the University of Cambridge's TESSERA AI Project to Accelerate Global Environmental Monitoring22.7.2026 15:00:00 CEST | Press release
Cambridge University's Energy & Environment Group Deploys Planetary-Scale Foundation Model on Vultr Cloud GPU Infrastructure Powered by AMD Instinct™ MI325X GPUs Vultr, the world’s largest privately-held cloud infrastructure company, and AMD, a leader in high-performance and AI computing, have announced their support for the University of Cambridge's Energy & Environment Group in developing TESSERA, a groundbreaking AI foundation model designed to monitor environmental change internationally at unprecedented scale. Vultr is providing the computational infrastructure, based on AMD Instinct MI325X accelerators, necessary to generate global embeddings covering Earth's land surface from 2017 to 2025, enabling applications in agriculture, biodiversity conservation, and renewable energy infrastructure monitoring. The collaboration represents a significant advancement in applying artificial intelligence to planetary conservation challenges. TESSERA processes data from European Space Agency Se
StructureCraft Scales Data-Driven Design on NetApp22.7.2026 14:00:00 CEST | Press release
Structural engineering firm modernizes data infrastructure to support global collaboration NetApp® (NASDAQ: NTAP), the Intelligent Data Infrastructure company, today announced that StructureCraft, an award-winning global structural engineering and construction firm known for complex timber and hybrid builds, is now using NetApp to modernize and create an AI-ready data infrastructure. The new infrastructure enables the company’s employees to collaborate globally, store and manage large-scale design workloads, and take advantage of AI-driven tools on a scalable, centralized platform. StructureCraft specializes in innovative timber engineering, structural design, and sustainable building solutions for large-scale architectural projects worldwide. Its globally distributed team delivers complex projects across North America, Europe, and Asia, guided by a core purpose to engineer and build beautiful, efficient structures. The StructureCraft team regularly takes on complex projects such as de
OneSpan Introduces DigipassONE, Bringing a Unified Platform Approach to Authentication Modernization22.7.2026 14:00:00 CEST | Press release
A new authentication platform helps financial institutions support diverse customer authentication preferences while modernizing at their own pace Organizations are under increasing pressure to modernize authentication while supporting existing infrastructure, meeting evolving regulatory requirements, deploying emerging technologies, and reducing operational complexity. For financial institutions in particular, authentication modernization must balance security, compliance, and operational efficiency while meeting the evolving expectations and preferences of their customers. Yet the journey to modern authentication is rarely a single technology transition. Organizations must continue supporting multiple authentication methods while gradually adopting new technologies, making it essential to modernize without disrupting existing environments, user experiences, or business operations. To help organizations navigate this transition, OneSpan Inc. (NASDAQ: OSPN) today announced DigipassONE™
Echodyne Announces ATAK Integration for MESA® Radar Platform22.7.2026 14:00:00 CEST | Press release
Integration enables Echodyne MESA radars to support ATAK-based operational workflows Echodyne, the radar platform company, today announced the availability of an Android Team Awareness Kit (ATAK) plugin for its MESA® radar platform. The integration enables users to configure, control, and visualize data from Echodyne radars within the ATAK environment, supporting military, public safety, and security operations that rely on TAK for shared situational awareness. The plugin extends radar management and visualization capabilities to ATAK users, allowing high-fidelity radar data and system controls to be accessed through a familiar operational interface. By integrating radar data into existing TAK workflows, organizations can streamline deployment, reduce operator workload, and improve access to real-time situational awareness. TAK is a government-developed geospatial platform used across U.S. military, federal, state, and local government organizations, as well as by U.S. partner nations.
Omilia Appoints Ryan Kam as Chief Marketing Officer to Lead Global Brand and Growth Strategy22.7.2026 14:00:00 CEST | Press release
Former Five9, Salesforce, LogicMonitor, AppDynamics and Egnyte marketing leader joins Omilia to scale global brand and demand generation for its self-learning agentic CX platform Omilia, a global leader in Self-Learning Agentic CX, today announced the appointment of Ryan Kam as Chief Marketing Officer (CMO). Ryan will be responsible for Omilia's global brand, demand generation, and marketing strategy as the company scales its go-to-market presence across enterprise markets. In his new role, Kam will own Omilia's global marketing function, spanning brand strategy, demand generation, product marketing, analyst relations and communications. He joins at a moment of significant commercial momentum: Omilia has seen accelerating enterprise demand across all industries and is investing in a marketing engine built to match the pace of its growth. Ryan Kam brings more than 20 years of marketing leadership across some of the most recognized names in enterprise technology. Most recently, he served
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom