Arjo Solutions Launches SAFE, the First Smartphone Application That Lets Consumers Verify the Authenticity of a Product and Fight against Counterfeiting.
Estimated at $1770 Billion dollars by the International Chamber of Commerce, the counterfeiting of products and the illicit trade are global issues that cause a lot of economic, health and social damage.
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Developed by Arjo Solutions, Signoptic® technology, based on the fingerprint of the material, already protects many major brands in order to fight against counterfeiting and parallel markets. By generating a unique digital identity from the material of the product, Signoptic® lets you verify its authenticity and ensure its traceability.
To make the technology of material biometrics accessible to consumers, Arjo Solutions has developed SAFE, an innovative application enabling the use of Signoptic® technology on a simple smartphone, without any accessory, or specific reader.
With SAFE, brands now have a powerful and easy-to-use solution for their customers. This means verifying the authenticity of their products, in any place and at any time will strengthen consumers' confidence in their brand.
SAFE also incorporates a marketing platform enabling brands to use this new tool to propose new services to their customers: product information, promotional operations, traceability, etc.
Arjo Solutions will present SAFE at the Salon All4Pack on November 14th to 17th, 2016 in Paris through several demonstrations at booth 55, Hall 7, Aisle M. Contact us to make an appointment and receive your free invitation.
About Arjo Solutions
Arjo Solutions, an expert in security for over 15 years, designs and provides physical and digital solutions for identification, authentication and traceability of products in order to enable its customers to combat fraud, counterfeiting and parallel markets. Arjo Solutions is a company of the Impala Group.
About Signoptic ® technology
Signoptic ® is a patented technology based on a vision system that enables the conversion of a product's texture into a unique digital signature thanks to a proprietary algorithm. Because this signature is generated from non-reproducible elements of the product itself, Signoptic ® enables both the identification and authentication of the product.
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