ALIPAY
16.5.2023 07:25:36 CEST | Business Wire | Press release
Ahead of 2023 International Museum Day, Digital to Asia, an Italian digital marketing agency focused on Chinese market, and Way Experience, an Italian production company that creates unique AR and VR immersive experiences for the culture and tourism sectors, today announced the launch of an innovative virtual tour featuring Leonardo da Vinci’s art on Alipay, the leading digital open platform in China.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230515005914/en/
A virtual museum launched by Italian companies on Alipay platform, exhibiting Leonardo da Vinci’s works displayed across different museums around the world (Photo: Business Wire)
The tour, with a 360-degree view powered by immersive 3D technologies, allows Chinese art lovers to see and learn about Leonardo da Vinci’s works that are displayed across different museums around the world into a single virtual museum. Italian designers and creatives took inspiration from European Renaissance architecture for the look and feel of the virtual museum. The virtual museum also includes a Chinese language guide of Leonardo da Vinci’s life and his most iconic paintings such as the Mona Lisa and The Last Supper, as well as his inventions, such as the flying machine, collected from Codex Atlanticus.
Chinese art lovers can purchase the tour through a mini program, named Yunshang Mibao, on the Alipay platform.
The virtual museum on Alipay is the latest example of how technology is being used to bring history and culture to life for a new generation of consumers. By partnering with Alipay, Digital to Asia and Way Experience are able to offer Chinese art lovers a unique and immersive experience that would not be possible otherwise.
“Emerging technologies give us the opportunity to create virtual places and travel inside them to discover humanity's greatest masterpieces. We are excited to partner with the Alipay platform to bring innovative sight-seeing experiences to Chinese consumers,” said Marco Pizzoni, co-founder and CEO of Way Experience, “Together with Digital to Asia, we created a virtual tour of Leonardo da Vinci’s masterpieces for Chinese art lovers in a Renaissance-like museum with inspiration drawn from different places that represent Italian history.”
“As an agency specializing in digital marketing strategies for Asian markets, we always stay ahead of the curve. Given mobile-savvy Chinese consumers’ open attitude towards new and innovative experiences, we have been working with Italian partner Way Experience and leading platform Alipay for the past several months to provide users with a Leonard da Vinci themed virtual tour that they have never experienced before,” said Giuliana Zagarella, General Manager of Digital to Asia. “Alipay’s deep connection with users and the availability of various digital tools on the platform make it the perfect platform partner for us in China.”
“Digital technology is making it possible for people to transcend the limitations of time and space and experience different cultures and art from all over the world. As a platform, Alipay is committed to supporting businesses to better engage with digital savvy audiences,” said Nicole Wang, Alipay’s digital solution expert for the museum industry.
The culture and tourism industries are becoming increasingly digital, with companies using more digital solutions to create new experiences for customers. According to a survey by Accenture, senior travel industry executives believe that technology is becoming more important in developing long-term business success1.
By the end of 2022, more than 2,000 museums have been using the Alipay platform to improve their digital operations and connect with museum enthusiasts, particularly younger, mobile-savvy generations. These museums leverage digital tools and services offered on Alipay, such as mini-programs, lifestyle accounts, live streaming, and blockchain-based digital collectibles to improve engagement with visitors.
According to OECD’s Tourism Trends and Policies report in 20222, “Digital technologies present wide-reaching opportunities to facilitate increased reach to consumers, productivity, and the transition to a more sustainable and inclusive future, delivering benefits to micro and small businesses and local communities as well as to visitors”.
About Way Experience
Founded in 2019, Way Experience is an Italian production company that creates unique AR and VR immersive experiences for the culture and tourism sectors. Way Experience comes up with, produces and shares innovative projects designed for the general public through both phygital experiences and full digital products. We are a team of digital creatives, storytellers and virtual artists whose mission is sharing culture, knowledge and beauty through disruptive experiences that enrich everyone who lives them.
About Digital to Asia (Branding Records Group)
Digital to Asia is a digital marketing agency founded in 2017 that supports European Brands in promoting products and services towards Chinese customers. Digital to Asia designs digital marketing strategies for Asian markets with significant and measurable results, starting from market analysis, defining sales and communications strategies and searching for suitable Chinese partners to develop online sales and brand promotions. Moreover, Digital to Asia is expert on travel marketing, with the aim to guide Chinese customers discover European attractions while ensuring the most amazing lifestyle and luxury shopping experiences.
About Alipay
In the digital era, Alipay has evolved from a trusted payment tool to an open platform that connects businesses, institutions, service providers, and other partners with consumers. Alipay enables partners from various industries to offer safe and convenient payment options. It also enables partners to communicate and deliver different digital services to their customers in China through Alipay mini programs, lifestyle accounts and other tools. The Alipay platform has connected over 80 million businesses with more than one billion consumers.
____________________________
1 https://www.accenture.com/content/dam/accenture/final/industry/travel/document/Travel-Technology-Vision-2022.pdf
2 https://www.oecd.org/cfe/tourism/oecd-tourism-trends-and-policies-20767773.htm
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: https://www.businesswire.com/news/home/20230515005914/en/
About Business Wire
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
The Global Photonics Community Converges in San Francisco as More Than 23,000 Register for Photonics West 20263.2.2026 22:14:00 CET | Press release
The largest annual optics and photonics event highlighted the industry’s best and brightest during a week full of innovation, networking, and research sharing SPIE, the international society for optics and photonics, brought the global optics and photonics community to San Francisco, California, for another successful and enlivening Photonics West. With more than 23,000 registrants, the annual conference and exhibition connected attendees from 40 countries, showcasing the transnational and collaborative spirit of the interdisciplinary industry. The dynamic event ran from 17 to 22 January, with 4,200 technical presentations across 100 conferences, 4 stages of industry-focused panels and presentations, 49 courses, and approximately 1,600 exhibitors in the five expos: Photonics West, BiOS, Quantum West, AR | VR | MR, plus, in its inaugural year, Vision Tech. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260203925940/en/ Attend
Vena To Acquire Acterys, Creating a New Category of Enterprise Performance Management: Orchestrated Planning3.2.2026 17:00:00 CET | Press release
The acquisition unites finance foresight and IT innovation in the first Microsoft-native Orchestrated Planning environment, helping enterprises plan better and achieve more by turning strategy into aligned execution in real time. Vena, the only complete FP&A platform powered by agentic AI and purpose-built to amplify the Microsoft technology ecosystem, today announced it has entered into a definitive agreement to acquire Managility Pty Ltd, operating as Acterys (“Acterys”), the industry’s leading Power BI–based operational planning and app development platform, subject to customary closing conditions and regulatory approval. This acquisition unlocks a category-defining way for enterprises to combine planning, analytics, and application development within the Microsoft tools they already trust to run their business. By combining Vena’s Excel-native financial planning and analysis (FP&A) capabilities with Acterys’ proprietary Power BI write-back engine and unified analytics within Micros
Volante Technologies named a Leader in Gartner® Magic Quadrant™ for Banking Payment Hub Platforms3.2.2026 16:15:00 CET | Press release
Volante believes its solutions provide complete always-on payment processing support for banks and financial institutions across all tiers Volante Technologies, the global leader in Payments as a Service (PaaS), today announced its recognition as a Leader in the 2026 Gartner® Magic Quadrant™ for Banking Payment Hub Platforms, which evaluates vendors based on Ability to Execute and Completeness of Vision. In Volante’s view, Gartner positioned them as a Leader based on their capacity to support enterprise-scale payment processing in banks and financial institutions across multiple regions, deployment models, and operational environments. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260203149834/en/ This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. As the highest positioned provider in Ability to Execute, Volante believes its AI-pow
Toptal Ranked #1 Most Reliable Professional Services Company in America by Newsweek3.2.2026 16:00:00 CET | Press release
Toptal, the world’s largest fully remote workforce, has been ranked the #1 most reliable professional services company in America on the America’s Most Reliable Companies 2026 list by Newsweek and Statista. The list ranks top US companies based on trust, dependability, and consistent performance in their industry. In Newsweek’s ranking of 300 companies across all industries, Toptal took 10th place, right behind Bank of America and Oracle, which tied for 9th. As the most reliable professional services organization in America, Toptal, which ranked 11th in absolute rankings across all companies, placed well ahead of companies like Accenture (33), Deloitte (39), and Cognizant (66). The America’s Most Reliable Companies 2026 ranking is based on an independent survey of more than 80,000 evaluations submitted by 2,400 business decision-makers at America’s largest companies, including Apple, Dropbox, Johnson & Johnson, and UPS, making this recognition an especially meaningful indicator of prod
HTEC Research Reveals the Real AI Scaling Challenge: It’s Not the Technology3.2.2026 15:46:00 CET | Press release
Global executive survey finds AI momentum is real—but leadership alignment, capability gaps, and ROI clarity are slowing enterprise impact AI has moved from ambition to action. Every organization is deploying it. Yet for most enterprises, the real challenge is only just beginning. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260203951136/en/ HTEC, a global AI‑first provider of software and hardware design and engineering services, released Executive Summary: A Cross‑Industry View of the State of AI in 2025, a global research report capturing how senior executives are navigating the next phase of AI transformation—and why scaling value remains elusive. Today, HTEC, a global AI‑first provider of software and hardware design and engineering services, released Executive Summary: A Cross‑Industry View of the State of AI in 2025, a global research report that captures how senior executives are navigating the next phase of AI tra
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom