Adverty AB
1.12.2021 08:22:07 CET | ACCESS Newswire | Press release
STOCKHOLM, SWEDEN / ACCESSWIRE / December 1, 2021 / Adverty AB (STO:ADVT)
Adverty today announces a new partnership with global gaming marketing & gametech company Livewire, as it continues its expansion into key markets globally. The collaboration brings Adverty's in-game ad inventory locally to Asia Pacific, the largest continent in gaming.
Adverty, the leading in-game platform for advertisers, agencies and game developers, is further expanding its global footprint by signing a partnership agreement with gametech focused company Livewire.
The partnership will enable greater brand access to Adverty's in-game inventory in key markets across Asia Pacific. Livewire is also granted exclusive rights to sell Adverty's inventory in Australia, Vietnam and Japan, while it also strengthens Adverty's footprint in the Middle East.
Tobias Knutsson, CEO of Adverty, comments: "We are on a mission to ensure that every brand and every agency in every corner of the world can access our market-leading in-game ad inventory. With gaming now ingrained in modern day culture, across geographies and demographics, this presents a greenfield for creative innovation. We want to connect the right brands and services to the right game, at the right time and place."
At a time when the market is waking up to the growing importance of gaming within the media ecosystem, Adverty makes it easier for ad buyers to access the latest in-game advertising inventory. Meanwhile, Livewire boasts dozens of clients in sectors ranging from FMCG, Entertainment, Retail, Sports, Food & Beverage and Finance - and an enviable and growing reputation in a number of important markets.
Indy Khabra, co-founder and CEO at Livewire, adds: "We are delighted to partner with Adverty to widen access to this powerful inventory type. We share a joint mission in that we're passionate about pioneering gametech and seek to enable brands to engage global and regional gaming audiences. Together, we are helping companies, both large and small, to navigate opportunities within the gaming ecosystem.
About Livewire:
Livewire is a global gaming marketing & gametech company with offices in EMEA and APAC. Livewire creates integrated gaming marketing strategies, using their experience with gaming publishers, talent, digital platforms and emerging technology to design campaigns and deliver solutions that add value. As the leading gaming & esports ecosystem expert and trusted partner to brands, Livewire helps with entry and strategy across the metaverse in gaming marketing, delivering evergreen solutions where data informs content, improving performance and engagement. For more information, visit www.livewire.group or email hello@livewire.group.
For further information, please contact:
Anders Rössel, CFO
Phone: +46 70 867 00 20
E-mail: ar@adverty.com
About Adverty
Adverty, the leading in-game advertising platform, delivers seamless In-Play™ and In-Menu™ ads to connect brands and people through its revolutionary and patented technology built for games. The platform offers true in-game ad inventory at scale and allows content creators to monetise the complete experience with unobtrusive, easy-to-integrate, immersive ads. Founded in 2016, Adverty has offices in Stockholm, London, New York, Madrid, Helsinki, St Petersburg, Istanbul and Lviv and works with advertisers, agencies and developers to unlock audiences and gaming revenue streams. More information at www.adverty.com .
This information is information that Adverty AB is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact persons set out above, at 2021-12-01 08:00 CET.
Attachments
Adverty partners with Livewire to continue growth of in-game advertising across Asia Pacific
SOURCE: Adverty AB
View source version on accesswire.com:
https://www.accesswire.com/675473/Adverty-Partners-with-Livewire-to-Continue-Growth-of-In-Game-Advertising-across-Asia-Pacific
To view this piece of content from www.accesswire.com, please give your consent at the top of this page.
About ACCESS Newswire
Subscribe to releases from ACCESS Newswire
Subscribe to all the latest releases from ACCESS Newswire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from ACCESS Newswire
Pitches and Keynote Speakers Are Confirmed for Blue Magic Netherlands on November 174.11.2026 17:00:00 CET | Press release
SAN DIEGO, CA / ACCESS Newswire / November 4, 2026 / Blue Magic Ventures by General Atomics Aeronautical Systems, Inc. (GA-ASI) returns on November 17 for the next Blue Magic Netherlands (BMNL) Dual-Use Innovation & Investment Conference in Eindhoven. This is the third year that Netherlands-based technology companies have been invited to pitch innovative, transformative solutions addressing critical defense and security challenges. This year's event will feature remarks from key figures in the defense community: Brigadier General Peter Gielen, Military Advisor on Integrated Air and Missile Defence of the Netherlands; Mark Lengton, Deputy Commissioner Military Production, Ministry of Economic Affairs & Climate Policy; and Kadri Tammai, Chief Programme Officer, Regional Director, NATO DIANA (Defence Innovation Accelerator for the North Atlantic). "We've been successful in tapping into the Dutch ecosystem, which has a great wealth of knowledge and know-how," said Brad Lunn, managing direc
RE Royalties Launches $5 Million Series 5 Green Bond Offering and Provides Strategic Growth Update4.11.2026 00:00:00 CET | Press release
VANCOUVER, BC / ACCESS Newswire / November 3, 2026 / RE Royalties Ltd. (TSXV:RE)(OTCQB:RROYF)(FSE:Y2V) ("RE Royalties" or the "Company") is pleased to announce the launch of its fifth secured Green Bond offering, seeking to raise up to $5 million to support the continued growth of its renewable energy royalty portfolio. Building on the success of its previous Green Bond issuances, the Company will offer Series 5 secured Green Bond Units through a non-brokered private placement of Series 5 secured green bond units (the "Green Bond Units") at the price of either $1,000 or US$1,000 per Green Bond Unit for gross proceeds of up to $5,000,000 (the "Private Placement Offering"). Each Green Bond Unit will be comprised of $1,000 or US$1,000 principal amount of green bonds (the "Green Bonds") and 1,000 common share purchase warrants (each a "Warrant"). For the purposes of calculating the Private Placement Offering's aggregate gross proceeds, issuances of the United States dollar denominated Gree
OMP Extends UnisonIQ with Agent Library and Agent Studio: AI Agents that Produce Executable Supply Chain Plans3.11.2026 15:00:00 CET | Press release
ANTWERPEN, BE / ACCESS Newswire / November 3, 2026 / OMP, a leader in supply chain orchestration, today extended UnisonIQ, the AI framework in its Unison Planning™ platform, with the Agent Library of ready-to-deploy AI agents and Agent Studio, where companies build their own. The agents run on the optimization engines in Unison Planning™ and produce executable supply chain plans. Bekaert is among the early adopters of UnisonIQ. Supply chain organizations face board-level pressure to show progress on AI, but many struggle to move beyond experiments. Generic AI models and decision-intelligence tools miss the industry-specific context and semantics that planning depends on, while planning tools with an AI layer on top lack reasoning depth. Both can produce a confident answer that ignores real-world constraints such as shelf life, co-products, and shared capacity. In UnisonIQ, by contrast, each agent works from a reality-based digital twin of the customer's own supply chain and calls on th
Fermi Provides Update on Lease Agreement as Parties Work Toward Closing3.11.2026 13:00:00 CET | Press release
DALLAS, TX / ACCESS Newswire / November 3, 2026 / Fermi Inc. (NASDAQ:FRMI)(LSE:FRMI), operating as Fermi America™ ("Fermi" or the "Company"), today issued the following statement on the Data Center Lease and Services Agreement (the "Lease") between its wholly owned subsidiary, Fermi Campus 1 LLC, and TensorWave TEX1, LLC ("TensorWave"), after the October 31, 2026 closing date passed without extension. "Both Fermi and TensorWave remain committed to this lease, and we are continuing to work through the remaining conditions prior to close," said Lee McIntire, Fermi Chief Executive Officer. "We expect to provide more information on the discussions during our earnings call next week, or sooner if appropriate." The Lease, signed in August 2026, provides that its effectiveness is subject to the satisfaction or waiver of specified closing conditions. Those conditions include executing and delivering related work letters and guaranties; finalizing operations schedules and a service-level agreem
IXOPAY Announces IXO One, a Modular Payments Platform Built for an Era of Fluid Commerce3.11.2026 10:00:00 CET | Press release
DALLAS, TX / ACCESS Newswire / November 3, 2026 / IXOPAY, the leader in payment infrastructure enabling fluid commerce, today announced the launch of IXO One, an AI-native, modular payment platform that unifies orchestration, payments intelligence, and tokenization. It gives merchants the flexibility to buy what they need, build what they want, and adapt as commerce evolves. Built to power an era of fluid commerce and technology-driven payment experiences, IXO One provides the dynamic infrastructure needed to adapt quickly without ripping out or replacing their current payment stack. Traditional payment infrastructure makes it difficult for merchants to embrace fluid commerce and a rapidly changing payment market. From fragmented systems to rigid provider relationships, a new opportunity can require a heavy integration lift, slow time-to-market, and increased costs. IXO One's modular platform helps merchants mitigate the payment friction that leads to provider dependency, expensive mig
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom