Adverty AB
1.12.2021 08:22:07 CET | ACCESS Newswire | Press release
STOCKHOLM, SWEDEN / ACCESSWIRE / December 1, 2021 / Adverty AB (STO:ADVT)
Adverty today announces a new partnership with global gaming marketing & gametech company Livewire, as it continues its expansion into key markets globally. The collaboration brings Adverty's in-game ad inventory locally to Asia Pacific, the largest continent in gaming.
Adverty, the leading in-game platform for advertisers, agencies and game developers, is further expanding its global footprint by signing a partnership agreement with gametech focused company Livewire.
The partnership will enable greater brand access to Adverty's in-game inventory in key markets across Asia Pacific. Livewire is also granted exclusive rights to sell Adverty's inventory in Australia, Vietnam and Japan, while it also strengthens Adverty's footprint in the Middle East.
Tobias Knutsson, CEO of Adverty, comments: "We are on a mission to ensure that every brand and every agency in every corner of the world can access our market-leading in-game ad inventory. With gaming now ingrained in modern day culture, across geographies and demographics, this presents a greenfield for creative innovation. We want to connect the right brands and services to the right game, at the right time and place."
At a time when the market is waking up to the growing importance of gaming within the media ecosystem, Adverty makes it easier for ad buyers to access the latest in-game advertising inventory. Meanwhile, Livewire boasts dozens of clients in sectors ranging from FMCG, Entertainment, Retail, Sports, Food & Beverage and Finance - and an enviable and growing reputation in a number of important markets.
Indy Khabra, co-founder and CEO at Livewire, adds: "We are delighted to partner with Adverty to widen access to this powerful inventory type. We share a joint mission in that we're passionate about pioneering gametech and seek to enable brands to engage global and regional gaming audiences. Together, we are helping companies, both large and small, to navigate opportunities within the gaming ecosystem.
About Livewire:
Livewire is a global gaming marketing & gametech company with offices in EMEA and APAC. Livewire creates integrated gaming marketing strategies, using their experience with gaming publishers, talent, digital platforms and emerging technology to design campaigns and deliver solutions that add value. As the leading gaming & esports ecosystem expert and trusted partner to brands, Livewire helps with entry and strategy across the metaverse in gaming marketing, delivering evergreen solutions where data informs content, improving performance and engagement. For more information, visit www.livewire.group or email hello@livewire.group.
For further information, please contact:
Anders Rössel, CFO
Phone: +46 70 867 00 20
E-mail: ar@adverty.com
About Adverty
Adverty, the leading in-game advertising platform, delivers seamless In-Play™ and In-Menu™ ads to connect brands and people through its revolutionary and patented technology built for games. The platform offers true in-game ad inventory at scale and allows content creators to monetise the complete experience with unobtrusive, easy-to-integrate, immersive ads. Founded in 2016, Adverty has offices in Stockholm, London, New York, Madrid, Helsinki, St Petersburg, Istanbul and Lviv and works with advertisers, agencies and developers to unlock audiences and gaming revenue streams. More information at www.adverty.com .
This information is information that Adverty AB is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact persons set out above, at 2021-12-01 08:00 CET.
Attachments
Adverty partners with Livewire to continue growth of in-game advertising across Asia Pacific
SOURCE: Adverty AB
View source version on accesswire.com:
https://www.accesswire.com/675473/Adverty-Partners-with-Livewire-to-Continue-Growth-of-In-Game-Advertising-across-Asia-Pacific
To view this piece of content from www.accesswire.com, please give your consent at the top of this page.
About ACCESS Newswire
Subscribe to releases from ACCESS Newswire
Subscribe to all the latest releases from ACCESS Newswire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from ACCESS Newswire
Merchant Payments Ecosystem Announces Winners of the MPE Awards 202627.3.2026 12:00:00 CET | Press release
Industry leaders, innovators and emerging companies were recognized in Berlin for excellence across the merchant payments ecosystem. BERLIN, GERMANY / ACCESS Newswire / March 27, 2026 / Merchant Payments Ecosystem (MPE) today announced the winners of the MPE Awards 2026, recognizing the companies and individuals driving innovation, leadership and measurable impact across the merchant payments value chain. Presented during the MPE Awards Gala in Berlin on March 18, the annual awards celebrated excellence across payment acceptance, orchestration, embedded finance, open banking, fraud and compliance, identity, settlement, merchant-led innovation and more. With 177 entries submitted this year, the MPE Awards 2026 highlighted the scale, competitiveness and diversity of innovation shaping the future of merchant payments. The central theme of this year's awards was "Transformation through Trust & Resilience." "The MPE Awards 2026 winners demonstrate that the future of merchant payments will b
RE Royalties Announces Strategic Review to Evaluate Path for Long-Term Value Creation27.3.2026 11:00:00 CET | Press release
All amounts in CAD dollars unless otherwise stated. VANCOUVER, BC / ACCESS Newswire / March 27, 2026 / RE Royalties Ltd. (TSXV:RE)(OTCQX:RROYF)(FSE:Y2V) ("RE Royalties" or the "Company") today announced that its Board of Directors (the "Board") has initiated a formal review of strategic alternatives (the "Strategic Review") to identify opportunities to maximize value for shareholders. As part of this process, the Board will evaluate a broad range of potential alternatives, including, but not limited to, a sale of the Company, strategic or co-investment partnerships, or capital structure optimizations through equity or debt financings. The Strategic Review represents a natural evolution for RE Royalties as the Company enters its 11th year of operations and seeks to position itself for future growth. The Strategic Review follows a formal recommendation from management. A Special Committee of the Board ("Special Committee") has been established to lead the process and oversee the evaluati
Clean Air Metals Receives Provincial Funding and Provides Update on the Thunder Bay North Project26.3.2026 22:00:00 CET | Press release
THUNDER BAY, ON / ACCESS Newswire / March 26, 2026 / Clean Air Metals Inc. ("Clean Air Metals" or the "Company") (TSXV:AIR)(FRA:CKU)(OTCQB:CLRMF) is pleased to provide an update on its 100%-owned Thunder Bay North ("TBN") Critical Minerals Project in Northwestern Ontario. Company Financing update The Company has been approved for up to $200,000 in government funding as part of the Ontario Junior Exploration Program (OJEP) that will be used to advance work in the 2.5 km long Escape down-plunge target, where it recently intersected 53m of resource-grade mineralization in the initial exploration hole (Figure 1 and October 20, 2025 release). "Ontario is leading the charge to secure the minerals that will power our economy and strengthen our sovereignty," said Stephen Lecce, Minister of Energy and Mines. "Through OJEP, we're backing companies like Clean Air Metals Inc. to advance promising projects here at home-unlocking resources, creating jobs, and building a more self-reliant and secure
LHH 2026 C-Suite Research: Executive Turnover Falls Sharply as AI Accountability and Decision-Making Gaps Define Leadership Agenda26.3.2026 17:05:00 CET | Press release
High-turnover leadership teams drop from 43% to 19% year-over-year; AI identified as the #1 executive skill gap. NEW YORK CITY, NY / ACCESS Newswire / March 26, 2026 / LHH, the integrated professional talent solutions provider and global business unit of the Adecco Group, released its 2026 View from the C-Suite report, examining executive priorities, leadership skill gaps, and organizational performance internationally. The report highlights a notable shift in the executive landscape: while turnover is falling, the expectations and pressures on leaders are intensifying across technology, decision-making, and talent strategy. Brief The annual View from the C-Suite report finds that executive turnover is declining significantly. Leaders are navigating high external pressures, including economic uncertainty, market volatility, inflation, rising costs, and heightened data security risks. Internal priorities are increasingly focused on talent retention, team effectiveness, and employee well
Multi-Billion-Dollar Sports Brand U.S. Polo Assn. Launches Global Polo Shirt Campaign: An Icon Born from the Game26.3.2026 12:00:00 CET | Press release
WEST PALM BEACH, FLA. / ACCESS Newswire / March 26, 2026 / U.S. Polo Assn., the official sports brand of the United States Polo Association (USPA) founded in 1890, today announced the launch of its Global Polo Shirt Campaign, An Icon Born from the Game. The global campaign is a powerful tribute to the iconic polo shirt's authentic sports origins and its evolution into one of the world's most enduring style essentials.1. U.S. Polo Assn. Global Brand Ambassador, 6-goal American professional polo player Nico Escobar takes in the game atop his equine partner, wearing polo whites and a classic navy U.S. Polo Assn. polo shirt, An Icon Born from the Game 2. U.S. Polo Assn. models in polo shirts at the Spring-Summer 2026 Global Collection Photoshoot in Charleston, South Carolina 3. ‘The Polo Shirt: An Icon Born From the Game' campaign imagery featuring U.S. Polo Assn. models The polo shirt's beginning was born on the polo fields, shaped by motion, competition, and the spirit of the game for wh
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom