Business Wire




Multi-sports brand, adidas Japan K.K. (head office: Minato-ku, Tokyo; President: Paul Hardisty) has joined with From One Co., Ltd (head office: Chuo-ku, Tokyo; President: Naoto Michigami), operators of soccer information site, SOCCERKING, to bring you the MILANOVATION present campaign, which fans can participate in simply by Tweeting their thoughts on AC Milan. The campaign began on April 25th.

This Smart News Release features multimedia. View the full release here:

MILANOVATION is a bedroom renovation for AC Milan supporters (known as Milanisti.) With kick-offs late at night due to time zone differences, Milanisti living in Japan face the problem of sleeping through matches. We will help them in various ways with a surprise renovation.

• Participation process:
Tweet your thoughts on AC Milan with the hashtag, #milanovation.
• Campaign period:
April 25 (Mon.) - May 15 (Sun.), 2016
• Campaign web site:

Items that appear in the MILANOVATION concept movie
(* The actual renovations provided will be designed with consideration for the customer's safety, and therefore may differ from those that appear in the photos.)


At first glance it is a cute teddy bear. It has the red and black striped AC Milan colors.
But when game time comes, lasers linked to an alarm beam from both eyes!
The red lights, reminiscent of flares, wake up the Milanisti.


The bed rises in conjunction with an alarm set for the game's kick-off time. The maximum angle is 70 degrees. No matter how deeply the Milanisti has been sleeping, it invites him over to the sofa before the game starts.


This is a red Milanisti design chair. Resting on its luxurious thickness starts up a gimmick installed in the armrest. An ice-cold bottle of beer pops out instantly. The chair has a cold storage function installed.


Media Inquiries
Campaign Public Relations Office (in the offices of Initial Co., Ltd.)
Kenta Ishikawa, +81-3-6862-6688
Fax: +81-3-5572-6065

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