ADIDAS-JAPAN-K.K.
12.5.2016 07:02:34 CEST | Business Wire | Press release
Multi-sports brand, adidas Japan K.K. (head office: Minato-ku, Tokyo; President: Paul Hardisty) has joined with From One Co., Ltd (head office: Chuo-ku, Tokyo; President: Naoto Michigami), operators of soccer information site, SOCCERKING, to bring you the MILANOVATION present campaign, which fans can participate in simply by Tweeting their thoughts on AC Milan. The campaign began on April 25th.
This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20160511006664/en/
MILANOVATION is a bedroom renovation for AC Milan supporters (known as Milanisti.) With kick-offs late at night due to time zone differences, Milanisti living in Japan face the problem of sleeping through matches. We will help them in various ways with a surprise renovation.
• Participation process:
Tweet your thoughts on AC Milan with the
hashtag, #milanovation.
• Campaign period:
April 25 (Mon.) -
May 15 (Sun.), 2016
• Campaign web site: http://milanovation.jp
Items that appear in the MILANOVATION concept movie
(* The
actual renovations provided will be designed with consideration for the
customer's safety, and therefore may differ from those that appear in
the photos.)
- BEAMING BEAR
At first glance it is a cute teddy bear. It has the red and black
striped AC Milan colors.
But when game time comes, lasers linked to
an alarm beam from both eyes!
The red lights, reminiscent of
flares, wake up the Milanisti.
- RISING BED
The bed rises in conjunction with an alarm set for the game's kick-off time. The maximum angle is 70 degrees. No matter how deeply the Milanisti has been sleeping, it invites him over to the sofa before the game starts.
- BEER BAR FRIDGE
This is a red Milanisti design chair. Resting on its luxurious thickness starts up a gimmick installed in the armrest. An ice-cold bottle of beer pops out instantly. The chair has a cold storage function installed.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160511006664/en/
Contact:
Media Inquiries
Campaign Public Relations Office (in the offices of
Initial Co., Ltd.)
Kenta Ishikawa, +81-3-6862-6688
k-ishikawa@vectorinc.co.jp
Fax:
+81-3-5572-6065
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