A Fresh Digital Landscape
Welcome to the Astralis Universe Over the years, the Astralis brand has grown into one of the most well-known esports brands in the world, with both core and mainstream audiences engaging increasingly with the organization's digital channels, teams and players. As all actitivies merge into the Astralis brand, the universe around the teams and players is going through changes and expansion.
A new, recognizable identity will have the Counter-Strike, League of Legends, and the FIFA team expressed on social media platforms through a common, yet distinctive look, sharing the organization's values and characteristics. This also includes a new space for fans with new merchandise and media initiatives, as well as a a lot of new fan-related products.
The new Astralis shop will offer a wide and diverse range of cool drops, accessories, and of course, the new Astralis player jersey by Hummel.
With the new marketplace, everything Astralis will be gathered in one place, with world-wide shipping.
The new Counter-Strike jersey will be launched on September 17th, and the countdown is underway on shop.astralis.gg. Both FIFA and League of Legends will have their own jerseys, based upon the same identity and design, but with individual features.
This site will be the official hub for Astralis as a company and all competing teams. The news section will be updated daily with team news, entertainment and event related news. Everything you need to know about Astralis, just one click away.
By keeping an eye on the website, you won't miss out on exclusive content either. This means free wallpapers from the CS:GO, LoL, and FIFA teams, and sneak peeks into new contents and drops.
Astralis' YouTube channel has seen a rapid growth throughout 2020, with pieces like Voice Comms, Lobby Chat, OMEN Dojo, and more. Now, the teams merge under one banner, bringing you both entertaining and educational video series from all esports divisions of Astralis.
The production value and weight of future pieces will only go up, so subscribing to the channel is essential for anyone who wants to gaze upon the freshest Astralis content, whether it be from CS:GO, League of Legends, or FIFA.
Those following Astralis on social media will notice a complete overhaul in the identity of the brand. A consistent, slick look will bring new life to the organization, that is among the most watched in premier esports tournaments for the past years.
The three competing teams will be spread out across three different Astralis social media channels, catering to three different segments of esports fans: CS:GO, League of Legends, and FIFA.
Steen LaursenDirector of Commsemail@example.com
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Latest releases from Astralis
Dansk succes: Astralis og Heroic kvalificerer sig til årets IEM Finale23.11.2020 13:05:51 CET | Pressemeddelelse
Med kvartfinalepladsen i weekendens IEM Beijing opnåede Astralis’ Counter-Strike hold point nok til at sikre sig kvalifikation til finalespillet i årets afsluttende turnering: IEM Global Challenge. I alt er 8 hold fra hele verden kvalificeret til finalespillet, som i høj grad bærer præg af de danske holds succes i 2020. Ud over Astralis er danske Heroic og amerikansk-ejede Complexity med to danskere på holdkortet nemlig med, når de 500.000 usd skal fordeles mellem de 8 kvalificerede hold.
Astralis-træner nomineret til stor pris19.11.2020 13:50:22 CET | Pressemeddelelse
I et år med store udfordringer og et helt nyt set-up med flere spillere og andre tiltag, indført for at skabe et sundere miljø omkring holdet, er Danny "zonic" Sørensen nomineret som "Best Coach of 2020" på tværs af alle esports-titler og hold. Det sker til de årlige "The Game Awards", som bliver streamet fra London d. 10. december.
Træder ind i verdens største esport: Astralis præsenterer League of Legends-hold17.11.2020 16:58:42 CET | Pressemeddelelse
Sammenlægningen af Astralis Groups tre holdbrands tidligere på året flyttede Astralis-brandet helt op blandt de største internationale esport-brands. I dag præsenterede Kasper Hvidt så det hold, der skal skrive historie når Astralis til januar træder ind i verdens største esport; League of Legends. Det bliver i følge Kasper Hvidt efter samme formel og kultur, som har dannet ramme om de historiske resultater i Counter-Strike, og holdet bliver primært bygget op omkring in nordisk stamme af spillere.
Astralis and Garmin In New, Strategic Partnership16.11.2020 15:06:34 CET | Press release
In the strive to champion the positive potential of gaming, Astralis now joins forces with Garmin, the global leader within wearable performance technology, in a strategic, commercial partnership. The partnership includes the promotion of the new Garmin Instinct Esports Edition smartwatch, designed for esports athletes and -enthusiasts, and Astralis has already actively integrated the use of Garmin products in training and performance routines.
Astralis launches new Talent Development Initiative16.11.2020 14:30:14 CET | Press release
Based on a balanced, professional approach to performance and a constant progress, Astralis today announced the launch of Astralis Talent – a new talent development initiative designed to create a recruitment platform and training partner for the A teams, as well as contributing to the development of young talent in a professional setting.
Astralis Signs August 'Agge' Rosenmeier To The FIFA Roster16.10.2020 09:56:00 CEST | Press release
The effort towards building the world’s strongest esports brand continues and it is not just within Counter-Strike Astralis is gearing up for the future. In League of Legends, two new coaches and a new performance manager are in place to shape a winning organization and today, Astralis announces a strong addition to the FIFA team, on and off the server. The Danish organization is announcing the signing of a former World Champion and one of the biggest names in FIFA: August ‘Agge’ Rosenmeier.
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