Janrain

PORTLAND, OR--(Marketwired - July 21, 2016) - Janrain ^® , the leading Customer Identity and Access Management (CIAM) solutions provider, today announced the company is hosting a live educational webinar for digital marketers on July 26 that will focus on how brands can increase loyalty through CIAM. Jamie Beckland , vice president of product for Janrain, and Sarah Buxton, co-founder of The Observer Effect, will share insights and best practices for creating personalized experiences that drive deeper customer engagement. The webinar takes place at 9:00 a.m. EDT (2:00 p.m. BST / 3:00 p.m. GMT+2 / 6:00 a.m. PDT).

One of the many topics this webinar will reflect on is how traditional, one-way communication from brand to customer is being replaced with a new interactive exchange between brand and customer -- one that's built on experience, value and loyalty.

"CIAM helps companies truly know their customers in order to personalize their engagement," said Jamie Beckland, vice president of product for Janrain. "Digital experiences and customer data are now the foundation of modern business success, and even the most digitally advanced brands are consolidating their marketing strategies and data infrastructure around a single source: the customer's identity."

Beckland and Buxton will also discuss why brands are moving toward increasingly personalized and synchronized interactions because of rapidly evolving customer expectations, and how the fragmentation of communication channels and devices is constantly developing at the same time.

Webinar attendees will learn how to:

• Understand the actual needs of the customer
• Unify a customer's digital identities into one and manage them in a centralized platform
• Personalize experiences in order to drive deeper customer engagement
• Integrate Customer Identity and Access Management (CIAM) approaches

Buxton, who is co-hosting this webinar with Janrain, has spent more than 10 years starting, scaling, acquiring and promoting businesses in both B2B and B2C environments. Buxton will share her unique perspectives on how to grow business revenue and turn brands into hyper-personalized engagements.

To register for this webinar, please visit http://tinyurl.com/July-26-Webinar .

About Janrain

The Janrain Customer Identity and Access Management platform helps brands build a unified view of their customers across all devices by collecting accurate customer profile data to power personalized marketing. The proprietary platform encompasses social login, registration, customer profile data storage, customer segments, customer insights, single sign-on, and engagement. Janrain powers customer identity management for brands like Pfizer, Samsung, Whole Foods, Fox News, Philips, Marvel, and Dr Pepper. Founded in 2002, Janrain is based in Portland, Oregon, with offices in London, Paris, and the Silicon Valley in California. For more information, please visit www.janrain.com and follow @janrain.