3M-DESIGN
As designers, architects, and creative professionals from around the world arrive in Milan this week to explore the latest trends in design, they’ll discover a new place to “reflect” on their experiences. 3M Design (the design group of 3M Company) has collaborated with Stefano Boeri Architetti to create Urban Tree Lounge , an installation providing Design Week visitors an opportunity to experience magic moments of inspiration and reflection that are made possible when materials and architecture combine in new and creative ways. With shared passion for sustainability and vision to make life better, the two creative teams invite visitors to escape the dynamics of their busy itineraries to relax in a “nest” of kaleidoscopic wonder.
This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20160407005119/en/
The installation incorporates several 3M materials including films, nonwovens and adhesives to create an experience where light dances, thoughts reflect, and minds (and mobile devices) recharge. “As creative professionals explore Milan to connect, learn and be inspired, we want them to know design is integral to everything we do at 3M as an innovation company – how we understand the world around us, identify needs and develop thoughtful solutions that can improve life,” said Eric Quint, 3M Chief Design Officer. “Our design team thrives on collaboration, so it’s a privilege to work with a partner like Stefano Boeri whose architectural influence, urban sensibility and sustainable mindset bring design to life.”
Located at Materials Village, SuperStudio Central Plaza, in partnership with Material Connexion Italia, visitors to Urban Tree Lounge can recline on a mini landscape constructed with 3M Nomad Matting while gazing up to reflect on design through a kaleidoscope of 3M Dichroic Film “leaves” and conceptual arbor made of 3M reflective film. These are just some of the many solutions 3M creates to manage light, improve energy efficiency, and support thoughtful solutions to make a better world. The lounge will allow visitors not only to recharge the creative vitality of mind and body, but also their mobile devices.
“It’s been amazing to work with the 3M Design team,” said Stefano Boeri, CEO of Stefano Boeri Architetti. “Thanks to an energizing exchange of ideas, we were able to achieve the goal of creating a conceptual tree that, like an organic one, absorbs, filters and mirrors the sunlight to create a shadow to reflect and recharge. It’s my hope that this prototype can influence creative approach to design in public spaces.”
More than 300,000 visitors are expected to attend Milan Design Week this year for meetings, events and networking. Following a press preview on April 11 from 5:00-8:00pm, Urban Tree Lounge will be open at the following times:
- April 12-16 from 10:00 a.m.-9:00 p.m.
- April 17: from 10:00 a.m. – 6:00 p.m.
Urban Tree Lounge will be located at Material Village, the project of Material Connexion Italia at SuperStudio -Zona Tortona.
In addition, 3M Chief Design Officer Eric Quint will participate in a panel discussion entitled, New Horizons in Creativity: Connecting Architecture, Nature and Humanity , organized by Material Connexion Italia and in collaboration with Abitare Magazine. This will take place on Thursday, April 14 at Spazio Ansaldo from 5:00-7:00p.m. Speakers also include Stefano Boeri, architect and principal of Stefano Boeri Architetti, Humberto Campanas, designer and partner of Estudio Campana, Marco Piva, architect and principal of Studio Marco Piva, Francesco Librizzi, architect and Leonardo Caffo, philosopher. The panel will be moderated by Emilio Genovesi, CEO of Material Connexion Italia.
3M Design is the global creative engine driving design for innovation and branding at 3M. Across the company, designers stimulate collaborative creativity to translate insights into solutions that inspire and positively impact 3M customers, employees, and society at large.
About 3M
At 3M, we apply science in collaborative ways to
improve lives daily. With $30 billion in sales, our 90,000 employees
connect with customers all around the world. Learn more about 3M’s
creative solutions to the world’s problems at www.3M.com/design
or follow @3MDesign on Twitter.
3M and Nomad are trademarks of 3M Company.
About Stefano Boeri Architetti
Stefano Boeri Architetti
(SBA), based in Milan, and with studios in Shanghai, and Doha. The
studio (called Boeri Studio until 2008) is dedicated since 1993 to the
research and practice of architecture and urbanism. Among the most known
projects are the Vertical Forest in Milan, the Villa Méditerranée in
Marseille, and the House of the Sea of La Maddalena.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160407005119/en/
Contact:
3M Design
Glenn Carter, +1 651-737-0687
gacarter1@mmm.com
U.S.
or
Spoon
Group Press Office
Patrizia Ledda, P: + 39 02 36595292
M: + 39
339 4766974
ledda@spoongroup.it
Italy
Link:
About Business Wire
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Ant International Partners with Barclays on Global Treasury Management with Proprietary AI-Powered FX Model9.5.2025 15:57:00 CEST | Press release
The Time-Series Transformer AI FX Model forecasts cashflow and FX exposure with more than 90% accuracy, helping businesses reduce FX-related fees Ant International has entered a partnership with leading UK bank Barclays to enhance efficiency and resilience in global treasury management for businesses. Under the partnership, the two sides will combine innovative solutions, including Ant’s proprietary Time-Series Transformer (TST) AI FX Model, to help businesses reduce FX-related costs and risks against global volatilities. At the initial stage of the collaboration, Ant International has successfully completed the first batch of its intra-group FX transactions with Barclays. Ant International’s TST Model is a transformer architecture-based big data model with close to 2 billion parameters. By integrating the latest time series forecasting algorithms, the TST Model predicts patterns over time. Ant also created new pre-training and Supervised Fine-Tuning (SFT) frameworks to train the model
IFF Completes Divestiture of Nitrocellulose Business9.5.2025 14:00:00 CEST | Press release
IFF (NYSE: IFF) today announced that it has completed the divestiture of its nitrocellulose business, including Walsrode Industrial Park in lower Saxony, Germany, to Czechoslovak Group (CSG). The business manufactures nitrocellulose strictly for industrial purposes, serving customers primarily in coatings and printing inks, and had been part of IFF’s Pharma Solutions business unit. “The divestiture of our nitrocellulose business builds upon our deleveraging journey and enables us to focus on our core businesses,” said Erik Fyrwald, IFF CEO. “I’d like to thank our nitrocellulose colleagues for their dedication and wish them continued success as part of CSG.” Welcome to IFF At IFF (NYSE: IFF), we make joy through science, creativity and heart. As the global leader in flavors, fragrances, food ingredients, health and biosciences, we deliver groundbreaking, sustainable innovations that elevate everyday products—advancing wellness, delighting the senses and enhancing the human experience.Le
Monument Re Transfers €1.4bn Greycastle Portfolio to RGA and Strengthens European Life Insurance Consolidation Platform9.5.2025 14:00:00 CEST | Press release
Monument Re Limited (“Monument”) announces today that it has transferred a legacy €1.4bn reinsurance portfolio, comprising annuity and other life insurance liabilities acquired as part of the 2020 Greycastle transaction, to RGA Americas Reinsurance Company, Ltd. (“RGA”). This transaction releases capital resources that Monument will redirect to its core strategy of consolidation in European life insurance markets. The transaction completed on 2May 2025 following approval by the Boards of Directors of both Monument and RGA and non-objection from the Bermuda Monetary Authority. Monument has taken significant steps in recent months to strengthen its business operations by consolidating its European group support functions in Dublin and by aligning with the recently strengthened regulatory regime in Bermuda. With its strong financial position and best in class capabilities in the Group, Monument remains ideally positioned to build on its success to date and grow its European footprint, del
CPAC Systems AB Announces Strategic Minority Investment in Flying Fish9.5.2025 12:33:00 CEST | Press release
Accelerating the shift toward sustainable and intelligent water mobility CPAC Systems AB, a leader in advanced control systems and embedded vessel and commercial vehicle technology, today announced a strategic minority investment in Flying Fish Maritime Innovations B.V., a pioneer in advanced shared water mobility solutions and robust, cost-effective hydrofoil technology. The investment underscores both companies’ commitment to redefining water-based transportation through innovation, sustainability, and seamless integration. It marks the beginning of a deeper collaboration aimed at enabling smarter, cleaner, and more connected mobility on the water — for both recreational and commercial applications. “We are thrilled to support Flying Fish and their impressive work in redefining water mobility,"saidMarcus Wingolf, CEO of CPAC Systems. "Our investment in Flying Fish represents a strategic alignment of our technical proficiencies and innovative ambitions. This partnership opens exciting
Kioxia Receives IEEE Corporate Innovation Award9.5.2025 09:00:00 CEST | Press release
Kioxia Corporation, a world leader in memory solutions, today announced that it has received the IEEE Corporate Innovation Award from the Institute of Electrical & Electronics Engineers (IEEE), the world’s largest technical professional organization dedicated to advancing technology for the benefit of humanity. This award recognizes Kioxia's outstanding contribution in the field of electrical and electronics engineering through its BiCS FLASH™ technology, a low-cost, high-capacity 3D flash memory innovation. The award ceremony was held on April 24 in Tokyo. The IEEE Corporate Innovation Award is a globally-recognized honor bestowed upon organizations that have developed innovative technologies, products or services that have made a substantial contribution to the advancement of electrical and electronics engineering. Since its inception in 1985, the award has been presented to leading electronics manufacturers and IT companies worldwide, and Kioxia is proud to be the seventh Japanese c
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom