NY-SABAN-BRANDS

Saban Brands (SB) announced today that it has added the iconic Australian clothing label and fashion brand, Mambo , to its growing portfolio. Over the past three decades, Mambo has become a fashion phenomenon built on art, surf, music and humor. With its distinctive satirical designs created by a diverse collection of talented artists, Mambo has become an influential apparel and accessories brand with a passionate following. Mambo joins Saban Brands’ newly formed Saban Brands Lifestyle Group (SBLG), a rapidly growing portfolio of fashion and lifestyle brands that currently includes Paul Frank and Macbeth .

Established in 1984, and currently celebrating its 30^th anniversary, Mambo has a proven track record of retail success. Well-known for designing the Australian uniforms for the 2000 Sydney Olympic Games as well as their artist collaborations, Mambo continues to solidify its place on the international fashion stage.

“We are thrilled to add Mambo to our portfolio of lifestyle brands,” said Dan Castle, Managing Director of Strategic Business Development at Saban Brands. “SBLG's goal is to bring in exceptional fashion and lifestyle properties in key markets and expand their global footprint. As an Australian brand with a unique art-driven aesthetic, Mambo will play a significant role in our international growth strategy both in Australia and around the world."

As a result of adding Mambo to the SBLG portfolio, Saban Brands is pleased to announce that the company is expanding Mambo’s office in Sydney, Australia. Castle said, “Saban Brands’ staff around the world is excited to work directly with the extremely talented and passionate Mambo team. We will maximize and integrate with them as we aggressively grow the brand around the world using Saban's international footprint.”

“This is a massive coup for Mambo and one the Australian team is incredibly excited about,” said Angus Kingsmill, Managing Director of Mambo. “Saban Brands is a major player in the international entertainment, art, music and brand marketing space. The partnering of Mambo with Saban Brands will provide a platform for talented Australian and international artists to showcase amazing wearable art to a global audience on a scale much greater than ever before.”

Currently, Mambo is sold in multiple territories throughout Australia, New Zealand, Southeast Asia, Europe and North America.

About Saban Brands

Formed in 2010 as an affiliate of Saban Capital Group, Saban Brands (SB) was established to acquire and develop a world-class portfolio of properties in the entertainment and lifestyle sectors. SB applies a global 360-degree management approach to growing and monetizing its brands through content, media, marketing, distribution, licensing and retail to markets worldwide and consumers of all ages. SB operates out of its global offices in Los Angeles, New York, London, Shanghai, Sydney and Singapore. For more information, visit www.sabanbrands.com .

About Mambo

Mambo is an Australian fashion and lifestyle brand established in 1984 built on the four pillars of art, surf, music and humor. Mambo quickly became an iconic surf lifestyle brand with its distinctive satirical designs created by a diverse collection of wildly talented artists such as Reg Mombassa, Rockin' Jelly Bean, Maria Kozic, Richard Allan, Lee McConnell, Meggs and Numskull. Mambo has hosted major international music festivals, surfing events and has had its unique art exhibited in museums around the world. Mambo develops young artistic talent and produces innovative artworks, products and quality clothing. In 2000, per the requests from the athletes, Mambo designed the Australian team uniforms for the opening ceremony of the Sydney Olympic Games. Mambo is currently exhibiting at the National Gallery of Victoria with the largest collection of Mambo works ever assembled. The exhibit, Mambo: 30 Years of Shelf-Indulgence , will be on display through February 22, 2015 at NGV Australia. There have been several books written on Mambo, as well as a lead business TIME magazine article, and esteemed UK publication, Cult Street Wear, listed Mambo as one of the world’s most influential apparel brands of the past 30 years alongside Nike, Adidas and A Bathing Ape. Mambo continues to solidify its place on the international fashion stage as a quintessential surf and skate lifestyle brand with an ever growing list of global stockists in Australia, North America, Europe and Asia. For more information, please visit www.mambo-world.com .

Contact:

Factory PR for Saban Brands Lifestyle Group
Megan Thomas, 212-941-9394
megan@factorypr.com
or
Saban Brands
Kelsey Lynch, 310-203-5875
klynch@sabanbrands.com