NIELSEN
Marketers can now instantly access world-class data covering the retail-grocery and media industries following the launch of a European e-store from Nielsen, a leading global provider of information and insights into what consumers watch and buy.
Visitors to the newly-launched e-store site can download a wide range of ready-to-purchase data, including more than 200 FMCG reports, on categories such as alcoholic beverages and health & beauty, and a further 200 manufacturer reports, including industry leading brands.
“Doing business today requires speed, agility and fact-based decision making,” says Nielsen business development director for Europe, Pedro Lima. “That’s why we offer robust market insights, accessible immediately, though the Nielsen store.”
All FMCG retail reports available on the store include extensive detail on the break downs of the category or company performance. Each report includes the latest 2 yearly periods, latest year by month, market size, and share. These are the essentials when sizing and evaluating market performance. Identifying year-on-year trends and evaluating market growth has never been easier.
Alongside its latest FMCG reports, Nielsen is also offering advertising spend reports.
These span from global advertising trends to advertiser rankings by market, providing a full assessment of competitive advertising strategies by media type.
Additional Market Insights and Trend Reports are planned for release throughout the quarter.
“Knowing your market is the first step required to build a foundation for growth,” Pedro Lima, Director of New Business Development, Europe
ENDS
About Nielsen
Nielsen (NYSE:NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, The Netherlands. For more information, visit www.nielsen.com .
Contact:
For Nielsen:
Evi Sianna
T: +44 (0)207 613 5754
E: evi@fused7.com
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