Altierre Expands Footprint to Europe with Leading French Retailer E.Leclerc

First International Deployment of Altierre’s 2-Way Wireless Technology & Digital Pricing Solution

Altierre Corp., a provider of ultra low power wireless technology that enables e-signage and dynamic pricing solutions for retailers today announced it has completed the installation of its technology throughout an E.Leclerc hypermarket in Saint-Jean-du-Falga, France. Infomil, the IT subsidiary of E.Leclerc, was responsible for the software integration, the deployment and technical support for this installation. The store represents Altierre’s first international deployment.

The installation includes Altierre’s wireless infrastructure and more than 30,000 digital price tags, enabling digital marketing and dynamic pricing throughout the store. This next generation wireless technology is bi-directional (2-way communication), requires only 2-3 access points for supermarkets under 5,000 square meters, and comes with 5- year battery life warranty on dot-matrix LCD screens. The deployment includes price tags inside cold and freezer cases where temperatures run as low as -20°C.

“E.Leclerc is known as one of Europe’s most innovative retailers, and is an ideal fit as our first international customer,” said Altierre chairman and CEO Sunit Saxena. “We are very pleased to partner with E.Leclerc and Infomil to launch our technology outside the U.S.”

Altierre’s 2-way wireless technology is the only one of its kind on the market. The return communication from the tags is critical in digital price tag/sign applications because it confirms that every single one of the 30,000 price tags has received the correct price. Altierre’s wireless technology is field proven and is already installed and running in over 1,000 stores in the United States.

“I am very excited to be the first retail store owner outside the U.S. to deploy this leading wireless price tag technology from Altierre,” said Patrick Sobraques, owner of the Saint-Jean-du-Falga E.Leclerc store and current President of Infomil. “Our store is fully deployed and functional with this system, which has been very well received by our store employees and customers. We are also extremely pleased with the strong collaboration between Infomil and Altierre, which allowed efficient support and a perfectly adapted response to our needs.”

“We are very excited to see our engagement with Altierre go from initial discussions to full store deployment within a few months,” said Jean-Claude Cazalbou, General Manager of Infomil. “Altierre is a very innovative company and has very quickly been able to accommodate our E.Leclerc customer’s requests and adapt its technology for our specific needs in a very short period of time. We are very pleased to be working with Altierre and look forward to developing new E.Leclerc prospects.”

In addition to a total of 556 hypermarkets and supermarkets in France, E.Leclerc operates 110 stores in five other European countries – Spain, Portugal, Italy, Slovenia and Poland. E.Leclerc operates as an association of independent storeowners, each of whom owns no more than two stores. E.Leclerc stores had sales in excess of €37.8 billion in 2011.

Altierre’s proprietary bi-directional ultra-low power wireless technology delivers cost savings, additional revenue opportunities and other important benefits for several of the largest U.S. retail chains representing department stores, grocery, drug and convenience stores. Altierre reached several key milestones in 2011, achieving record revenue growth and surpassing the one million mark in both RF chips and digital signs shipped.

About Altierre Corp.

Altierre Corp. is a leading provider of bi-directional, ultra-low power wireless solutions for retailers. Altierre’s unique wireless technology is a turnkey platform that allows for hundreds of thousands of multi-year battery life wireless devices to communicate in large retail stores, creating numerous touch points with consumers, products and store associates, thus enabling an array of innovative applications. The new era of RF-based applications developed by Altierre offers retail chains unparalleled benefits, from realizing billions of dollars in cost savings and revenue opportunities to enhancing productivity, merchandising and the consumer shopping experience. Incorporated in 2003, Altierre is headquartered in San Jose, Calif. For more information, please visit www.altierre.com .

About E.Leclerc

Established in 1949 by Edouard Leclerc, the E.Leclerc Movement is Europe’s leading chain of independent retailers. E.Leclerc's goal is to make not just everyday goods but every purchasable item or service available to all. E.Leclerc is one of the largest mass-market retailers in France with 550 stores all over the country and more than 100 stores abroad including Spain, Portugal, Poland, Italy and Slovenia. E.Leclerc employs over 90,000 people and achieved a turnover of €37.8 billion in 2011. For more information, please visit www.e-leclerc.com .

About Infomil

Established in 1994, Infomil is the IT subsidiary of E.Leclerc. Infomil employs 300 employees (half in R&D) and achieved a turnover of €48.9 million in 2011. Infomil’s mission is to provide added value solutions to E.Leclerc’s national, regional and local entities while being much cheaper than the competition. Infomil offers various Software Solutions such as Front Office, Back Office, Data Warehouse and Reporting, and E-commerce Solutions. Infomil’s main activities are: Software Development, Application Service Provider, Call Center and Customer Service, Distribution, Installation and Training. For more information, please visit www.infomil.com .

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Contact:

The Blueshirt Group (for Altierre)
Jeff Fox, 415-828-8298
jeff@blueshirtgroup.com