CDNetworks Enables Saxo Bank to Boost Transaction Revenue in China
CDNetworks turned broken financial trades into successful ones by accelerating low-latency financial trading around the globe
As the only multinational content delivery network with local expertise and infrastructure inside mainland China and across six continents, CDNetworks was chosen by Saxo Bank to accelerate their SaxoTrader platform around the globe and in emerging markets, starting with China.
“We view the expansion of SaxoTrader into emerging markets as critical to the firm’s long-term strategic growth and our plan called for entry into China,” said Erik Nordahl, Senior Vice President - Head of IT Operations at Saxo Bank.
Saxo Bank, together with CDNetworks, launched SaxoTrader in China. The company realized substantial revenue gains simply because latency induced broken trades started to succeed. Saxo Bank is now extending cooperation into the rest of the world including India, Russia and Asia.
The multi-award winning SaxoTrader enables investors to trade Forex, CFDs, ETFs, Stocks, Futures and FX Forwards and Options from one, fully integrated online platform. SaxoTrader offers a wealth of market information and the state-of-the-art technical tools and features needed to trade successfully.
Fast transaction times are critical to stock, bond, and foreign exchange trading. Saxo Bank also wanted to ensure the same customer experience in China that the SaxoTrader platform is known for around the world. Initially, Saxo Bank sought to host and serve SaxoTrader from a datacenter located within mainland China. However, after careful research, they concluded that a single datacenter would not meet their performance goals.
“We needed a faster, more reliable way to process financial transactions in China,” said Nordahl. “After much research and evaluations, CDNetworks was the only solution to meet our needs. They have their own infrastructure in China, dynamic acceleration technology, and are experts in both China regulations and the China Internet.”
“We are pleased that Saxo Bank has benefited from our content delivery network and our China Acceleration service,” said Jeff Kim, Chief Operating Officer, CDNetworks Americas & EMEA. “We look forward to working with Saxo Bank on extending SaxoTrader to other markets while providing the same level of service and speed that they are realizing in China.”
Join CDNetworks, Saxo Bank and American Banker for a webcast on How to Reduce Dropped Trades and Latency in Emerging Markets and Increase Revenue , December 12, 2012
Time: 12:00PM ET. Reserve your place here: http://www.americanbanker.com/webseminars/-1054349-1.html .
About Saxo Bank
Saxo Bank is a leading online trading and investment specialist. A fully licensed and regulated European bank, Saxo Bank enables private investors and institutional clients to trade FX, CFDs, ETFs, Stocks, Futures, Options and other derivatives via three specialized and fully integrated trading platforms; the browser-based SaxoWebTrader, the downloadable SaxoTrader and the SaxoMobileTrader application available in over 20 languages. Saxo Bank also offers professional portfolio and fund management through Saxo Asset Management who accommodates high-net worth private clients and institutional investors and provides banking services and advice to retail clients through Saxo Privatbank. The Saxo Bank Group is headquartered in Copenhagen with offices throughout Europe, Asia, Middle East, Latin America and Australia.
About CDNetworks
CDNetworks enables Global Cloud Acceleration. Our mission is to transform the Internet into a secure, reliable, scaleable and high performing Application Delivery Network. CDNetworks’ unique position as the only multinational CDN with expertise and infrastructure in China, Russia and other emerging markets, enables us to be trusted partners in local markets, while serving as foremost experts on extending into global markets. Accelerating more than 17,500 global websites and cloud services over our 140 PoPs, CDNetworks serves our e-business customers across industries like finance, travel, eCommerce, learning management, high tech, manufacturing and media. CDNetworks has been serving our enterprise customers for more than 13 years, and has offices in the U.S., Korea, China, Japan, and the UK. For more information, please visit: http://www.cdnetworks.com .
Contact:
CDNetworks
Sharon Bell, 408-228-3376 (North America)
sharon.bell@cdnetworks.com
or
Natasha
Hill, +44 (0) 845-370-7024 (EMEA)
Natasha@rocketcomms.net
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