Abbott Norge AS Swiftly Implements Cegedim Relationship Management’s Award Winning* Mobile Intelligence Cloud-Based CRM Solution
Leading Healthcare Company Focuses on Strengthening and Maximizing Stakeholder Relationships in Norway by Leveraging Mobile Intelligence
Cegedim Relationship Management today announced that Abbott Norge AS has successfully upgraded to cloud-based Mobile Intelligence, the award-winning Pharmaceutical Customer Relationship Management (CRM) solution, for their Market Access, Epidemiology, Immunology, Medical and Specialty Care commercial teams. Abbott Norge has also implemented OneKey™, the world’s leading and most comprehensive healthcare professional (HCP) database, designed to improve targeting and segmentation. Abbott Norge AS is part of a leading global healthcare company devoted to discovering new medicines, technologies and methods to innovate healthcare.
Leveraging a Breakthrough CRM to Meet the Specific Needs of Various Commercial Teams
A primary focus of Life Sciences commercial teams is to build lasting relationships with stakeholders and inform them of their product’s advantages. To achieve this goal, commercial teams require tools that enable collaboration, visibility and efficiency. As a result, leading Life Sciences companies now demand adaptive CRM solutions that maintain regulatory requirements and provide new and effective strategies to better connect with key stakeholders.
Cegedim Relationship Management’s cloud-based Mobile Intelligence solution meets the requirements of Abbott Norge’s unique business model. The solution provides innovative, cloud-based technology, a 360° view of all customer profiles and a consistent Graphical User Interface (GUI) online and/or offline. Mobile Intelligence powered by OneKey enables the company’s commercial teams to maximize connections with integral stakeholders.
“Cegedim is able to address our core requirement of a CRM system - to facilitate the improvement of stakeholder relationships,” said Katarina Fossum, Commercial Training Manager, Abbott Norge AS. “The Mobile Intelligence and OneKey solution gives us clear visibility into our complex accounts and enables us to better target our prospects. Our teams find it very easy to use.”
The Abbott Norge deployment is part of Abbott’s global project, Mobile Intelligence MAX . In addition to Norway, Mobile Intelligence solutions have also been implemented in Germany, Spain, Sweden, Denmark, Ireland, Netherlands, Portugal and Austria; with implementations in Finland and other European countries currently in process.
“Collaborating with Abbott Norge on this ambitious initiative is an honor and further confirms the valuable functionality of Mobile Intelligence,” said Stefan Janssens, President EMEA of Cegedim Relationship Management. “As the European Life Sciences industry experiences increasingly stringent regulations that continue to transform their business models, companies are utilizing our unparalleled CRM and database solutions to improve their commercial teams’ overall effectiveness.”
* Frost & Sullivan 2011 North American Competitive Strategy Innovation Award in Mobile Sales Force Automation (SFA)
| About Cegedim Relationship Management: |
Cegedim Relationship Management is the Life Sciences industry’s leading provider of Customer Relationship Management (CRM) solutions. Designed specifically for Life Sciences, the company’s innovative business solutions incorporate a thorough understanding of local, regional and worldwide trends. Cegedim Relationship Management enables more than 200,000 users in many of the world’s most innovative companies to stay ahead of market challenges. In addition to CRM, Cegedim Relationship Management also provides marketing, data optimization and regulatory compliance solutions in more than 80 countries. Cegedim Relationship Management is part of the France-based Cegedim S.A. Group.
To learn more, please visit: www.cegedim.com/rm
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| About Cegedim: |
Founded in 1969, Cegedim is a global technology and services company specializing in the healthcare field. Cegedim supplies services, technological tools, specialized software, data flow management services and databases. Its offerings are targeted notably at healthcare industries, life sciences companies, healthcare professionals and insurance companies. The world leader in life sciences CRM, Cegedim is also one of the leading suppliers of strategic healthcare industry data. Cegedim employs 8,200 people in more than 80 countries and generated revenue of €911 million in 2011. Cegedim SA is listed in Paris (EURONEXT: CGM). To learn more, please visit: www.cegedim.com . |
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Contact:
Cegedim Relationship Management
Global Communications
Drew
BUSTOS, +1-(908)-443-2451
drew.bustos@cegedim.com
or
Cegedim
Media
Relations
Aude BALLEYDIER, +33 (0)1 49 09 68 81
aude.balleydier@cegedim.fr
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