Tele2 Russia to Enhance Mobile Data Experience with Citrix ByteMobile

Citrix today announced that Tele2 Russia, a leading European mobile operator serving more than 21.5 million subscribers in 37 regions, has selected its ByteMobile integrated traffic management platform for mobile video and web optimization. This deployment will enable Tele2 Russia to deliver faster Internet and multimedia services and improve subscriber quality of experience for mobile web surfing. This win adds to the industry-leading market presence of ByteMobile, which is deployed in the networks of more than 130 operators in 60 countries, serving more than 2 billion subscribers worldwide.

Tele2 operates in Austria, Croatia, Estonia, Germany, Kazakhstan, Latvia, Lithuania, the Netherlands, Norway, Russia, and Sweden – the largest operating company being Tele2 Russia, with a customer base increasing by the hundreds of thousands yearly. The operator is active in the development and delivery of high-quality, affordable mobile data services to consumers in Russia.

“Russia represents the largest mobile market in Europe and competition among network operators in the region is fierce,” said Roman Volodin, product director, Tele2 Russia. “It is imperative for us to maintain a high quality of service for our customers, while operating the most efficient network in Russia and always providing the best deal. The Citrix ByteMobile platform will contribute to both data revenue growth and data delivery cost savings.”

“We are pleased to partner with Tele2 Russia to advance its mobile data strategy, as well as its continued growth in the regional mobile data market,” said Chris Koopmans, vice president and general manager of Service Provider Platforms, Citrix. “Our Smart Capacity platform and solutions enable operators to consistently deliver the best possible experience to their subscribers based on real-time network conditions. Stronger quality of service leads to increased consumption of content and applications, which in turn leads to profitable revenue growth for mobile data services.”

Reksoft, a leading provider of systems integration services for the telecommunications industry, is the reseller partner for this deployment and will provide deployment and local support services. With more than a decade of experience in the telecom market, Reksoft has a strong history of working with the leading mobile operators in the CIS region.

About Citrix ByteMobile

Citrix ByteMobile® Smart Capacity platforms enable mobile operators to deliver the best possible experience to their subscribers under all network conditions and to differentiate their services based on subscriber usage. The company’s solutions have been deployed in the mobile networks of more than 130 operators worldwide to manage escalating demand for capacity due to video and other rich multimedia content and applications. With Smart Capacity, mobile operators can improve utilization of existing capacity and control operating expenses, while increasing revenue growth and profitability. To learn more, visit www.bytemobile.com .

About Citrix

Citrix (NASDAQ:CTXS) transforms how businesses and IT work and people collaborate in the cloud era. With market-leading cloud, collaboration, networking and virtualization technologies, Citrix powers mobile workstyles and cloud services, making complex enterprise IT simpler and more accessible for 260,000 organizations. Citrix products touch 75 percent of Internet users each day and it partners with more than 10,000 companies in 100 countries. Annual revenue in 2011 was $2.21 billion. Learn more at www.citrix.com .

Citrix, ByteMobile, the ByteMobile logo, Smart Capacity, and Smart Capacity at the Core are trademarks, service marks and/or registered trademarks of Citrix Systems, Inc. in the United States and other countries. All other trademarks, service marks and product names used herein are the property of their respective owners.

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Contact:

Citrix
Stacey Keegan
+1 408-327-7754
stacey.keegan@citrix.com